• Không có kết quả nào được tìm thấy

Medical Tourism and Wellness

N/A
N/A
Nguyễn Gia Hào

Academic year: 2023

Chia sẻ "Medical Tourism and Wellness"

Copied!
481
0
0

Loading.... (view fulltext now)

Văn bản

Department of Hospitality Business Management (formerly Department of Hotel, Restaurant & . Institutional Management), Lerner College of Business & Economics, University of Delaware, Newark, DE 19716, United States. MHTC Malaysia Healthcare Travel Council MTAM Medical Tourism Analysis Map NAAL National Adult Literacy Assessment.

TOURISM BOOK SERIES

BY APPLE ACADEMIC PRESS, INC

Medical tourism is one of the hottest niche markets in the hospitality and travel industry today. This is medical tourism and it is one of the hottest niche markets in the hospitality industry.

TABLE 1  Medical Services Cost Saving: Comparison between the United States and Other  Countries.
TABLE 1 Medical Services Cost Saving: Comparison between the United States and Other Countries.

CONTENTS

INTRODUCTION

  • INTRODUCTION
  • A NEW HEALTHCARE CONCEPT: HOTELS BRIDGING HEALTHCARE AND MEDICAL TOURISM & WELLNESS
  • EXPLORING MEDICAL TOURISM
  • WHY MEDICAL TOURISM?
  • MEDICAL AND HEALTHCARE SCOPE
  • A SYSTEMS MODEL APPROACH TO H2H
  • THE SYSTEMS MODEL IN THE FOLLOWING CHAPTERS OF THE BOOK
  • SUMMARY

This is medical tourism and is one of the hottest market niches in hospitality. A full facelift that would cost $20,000 in the United States costs about $1,250 in South Africa.

FIGURE 1.1  The healthcare and medical services matrix.
FIGURE 1.1 The healthcare and medical services matrix.

INTRODUCTION TO THE PHENOMENON OF

MEDICAL TOURISM”

INTRODUCTION

Depending on the source, spa and wellness services form part of medical tourism (Erfurt-Cooper & Cooper, 2009). The common understanding of medical tourism as travelers choosing to travel for cheaper medical care is only one aspect of the drivers of this phenomenon.

BRIEF HISTORY OF MEDICAL TOURISM

This broad characterization of medical tourism includes a variety of medical and wellness goals, as well as the multiple methods by which such services are provided. The provision of services and the reason for choosing to travel varies greatly depending on the motivations of those involved.

RECENT HISTORY

For those travelers, savings are between 30% and 90% compared to similar treatments in the United States, with an average savings of $15,000 (Reisman, 2010). There are also secondary reasons for the rise of medical knowledge in the 20th century.

FIGURE 2.1  Long-wave economy: “Kondratieff cycles” (following basic innovations)  (Nahrstedt, 2004, adapted from Nefiodow, 1996; emphasis added).
FIGURE 2.1 Long-wave economy: “Kondratieff cycles” (following basic innovations) (Nahrstedt, 2004, adapted from Nefiodow, 1996; emphasis added).

CATEGORIES OF MEDICAL TOURISM

  • INNERMOST CIRCLE: HEALTHCARE FACILITIES AND SERVICES QUALITY
  • SECOND CIRCLE: HOTELS AND FOOD/BEVERAGE QUALITY
  • THIRD CIRCLE: AREA TOURISM SUPPORT/
  • FOURTH CIRCLE: GOVERNMENT, LEGAL ENVIRONMENT, AND FEDERAL POLICIES

Additionally, for hoteliers and those in the tourism sector, a type of medical tourism model that is either established or developing in the area is more appropriate. What is the influence and attitude of local residents towards the development of health tourism in their community. To what extent does medical tourism contribute to or detract from the economic vitality of the community?

FIGURE 2.2  Importance of considerations of destination selection (Cormany, 2008).
FIGURE 2.2 Importance of considerations of destination selection (Cormany, 2008).

SUMMARY

An area banking on medical tourism as a revenue-generating endeavor could quickly be devastated by such a high-profile medical failure. Until data is shared between the medical, lodging and marketing efforts of a region, much speculation and generalization will remain in this growing area of ​​medical tourism. The Medical Tourism Travel Guide; Your complete reference to top quality, low cost dental, cosmetic, medical care and surgery overseas.

USING THE SYSTEM MODEL TO DESCRIBE THE WORKINGS OF

BACKGROUND

The average American feels vulnerable to financial disaster due to inadequate or unaffordable insurance coverage. Hospitals are teetering on the edge of bankruptcy due to reimbursement being constantly downgraded (Carabello, 2008). The authors would like to thank Linda Clarke of the Mayo Clinic and her host students and professors from a Northwestern University class who helped work on the project for the Mayo Clinic (2011, Personal Correspondence).

LITERATURE REVIEW

  • GLOBALIZATION OF MEDICAL TOURISM MARKET
  • APPLYING THE SYSTEMS MODEL INTO TOURISM AND HOSPITALITY
    • THEORY OF THE SYSTEMS MODEL
    • WHAT IS DESTINATION MEDICAL COMMUNITY?

"Outputs" of a system include purposes or goals (products, services and/or social impacts). The "inputs" to the system provide all the necessary resources to achieve the system's goals. The transaction phase, considered the “moment of truth” (Edvardsson, 1996; Edvardsson et al., 2000; Normann, 1984), is the step during which the consumer will evaluate the service provided.

FIGURE 3.1  Destination medical community (DMC).
FIGURE 3.1 Destination medical community (DMC).

OVERVIEW OF OPPORTUNITIES IN THE MEDICAL TOURISM EXPERIENCE

  • HOSPITALITY BRIDGING HEALTHCARE (H2H)
    • THE SYSTEMS MODEL: APPLICATION TO MAYO

In their chapter, we use the system-input-process-output model at the Mayo Clinic Center. The system model approach (system model concept) used in manufacturing and services can be applied to the integrated model of medical tourism with H2H. The systems model shown in Figures 3.11 and 3.12 examines the inputs to a medical “system” (in this chapter, the Mayo Clinic and Rochester Minnesota system).

FIGURE 3.9  Hospitality Bridging Healthcare (H2H) and the 75 % hospitality service rule  of thumb.
FIGURE 3.9 Hospitality Bridging Healthcare (H2H) and the 75 % hospitality service rule of thumb.

WHAT IS THE OVERALL EMOTIONAL JOURNEY OF THE VISITOR?

  • THE MEDICAL TOURISM ANALYSIS MAP (MTAM)

Reality: Visitors are not necessarily too tired, just unaware and unmotivated to seek entertainment; their expectations are extremely low based on their unmet basic needs.

FIGURE 3.22  The Medical Tourism analysis map (M-TAM).
FIGURE 3.22 The Medical Tourism analysis map (M-TAM).

DISCUSSION OF THE KEY MEDICAL TOURISM MARKET SEGMENTS

Healthcare Nomads Segment Primary Needs (DMC-related)

  • CONCLUSION

Accommodation: Information to help me understand long-term accommodation options (I can't afford a hotel for eight weeks - what are my other options? Are there kitchens? Private rooms? Can I bring a guest?). Trip Planning: Reliable, visible sources of information to help me plan my trip (I travel to Mayo often, but like to stay up to date on new deals and accommodations). Trip Planning: Reliable, visible sources of information to help me plan my trip (we travel to Mayo annually for checkups, but like to be aware of new offers and accommodations).

AN OVERVIEW OF THE AFFORDABLE CARE ACT AND THE IMPORTANCE

  • PATIENT PROTECTION AND AFFORDABLE CARE ACT
  • WHEN INSURANCE REQUIRES JUST CO-PAY
  • WHEN INSURANCE REQUIRES DEDUCTIBLE AND CO-PAY Your insurance has been verified and your insurance states that you have
  • WHEN PATIENT LACKS INSURANCE
    • HOSPITAL CONSUMER ASSESSMENT OF HEALTHCARE PROVIDERS AND SYSTEMS (H-CAPS)
    • SUMMARY

Second, public reporting of the survey results is designed to create incentives for hospitals to improve their quality of care. As part of the initiative, five-star quality ratings have been added to the Compare sites. Questions 1–22 and 26–32 are part of the HCAHPS survey and are works of the US Government.

A DISNEY APPROACH TO MEDICAL TOURISM AND WELLNESS

  • INTRODUCTION
  • THE OFTEN-USED 1–5 RATING SCALE FOR GUEST SATISFACTION
  • SAY “YES” TO PATIENT/GUESTS
  • WRITE AN EFFECTIVE SERVICE SCRIPT FOR CAST MEMBERS A service script provides a structured response for the employee in the
  • CONCLUSION

In the struggle for dominance of perceptions in the patient's mind, our competition is everyone with whom the patient compares us. While politeness in the middle of the pyramid might get you a service rating of 4, it is compassion that gets a 5 or very satisfied in the patient rating (adapted from Lee, 2004). Service scripts or playbooks provide a structured framework of expected service behavior.

IMPROVING THE HEALTH CARE

THE PATIENT/GUEST EXPERIENCE ACADEMY

  • INTRODUCTION
    • THE GOAL OF HOSPITALITY BRIDGING HEALTHCARE (H2H): EXCELLENT CARE
  • BEST PRACTICES IN MEDICAL TOURISM .1 CHRISTIANA CARE WAY
  • A DISNEY APPROACH TO HEALTHCARE
  • SAY “YES” TO PATIENT/GUESTS
  • HEALTHCARE HOSPITALITY MANAGEMENT AS A CAREER Healthcare includes hospitals, clinics, nursing homes, life care, and continuing
  • CONCLUSION

Building these partnerships and providing these high achievers with the tools they need to deliver on the promise of “The Christiana Care Way” will in turn become role models for their peers and help these practices across the globe. to spread around the world. health system. I want you to know that your mother is taken care of and that you don't have to worry if you see me here. The daughter was. Thus, the patient evaluates the total experience of the healthcare facility (not just the clinical medical experience).

BRINGING HOTEL HOSPITALITY SERVICE SKILLS TO HEALTHCARE

THE GUEST SERVICE GOLD TRAINING PROGRAM FROM THE EDUCATIONAL

  • INTRODUCTION
  • THE POWER OF THE GUEST STORY
  • EXPLORING THE AHLEI SERVICE ELEMENTS FOR GOLD LEVEL GUEST SERVICE
  • INTUITION
  • SERVING VERSUS CARING FOR GUESTS
    • THE MOOD CHART LIST
  • CHAMPION: BE A GUEST HERO
  • DELIGHT: PROVIDE A SURPRISE
  • DELIVERY AND FOLLOW THROUGH
  • INITIATIVE: MAKE THE EFFORT
  • THE MISSED OPPORTUNITY FOR DELIVERING GUEST SERVICE EXCELLENCE: LEARN FOR NEXT TIME
  • CONCLUSION

The AHLEI training recognizes and focuses on the importance of the value of delivering exceptional guest service. Nothing about the guest service is personal or unique to the individual guest or their situation and needs. Typical guest service follows the basic rules of smiling, making eye contact, engaging by using the guest/patient's name and active listening.

HEALTH COMMUNICATION

INSIGHTS FOR QUALITY HOSPITALITY BRIDGING HEALTHCARE (H2H)

DELIVERY IN MEDICAL TOURISM

KEY CHAPTER CONCEPTS Expectancy violations theory

  • HEALTH COMMUNICATION: INSIGHTS FOR QUALITY H2H DELIVERY IN MEDICAL TOURISM

In the context of medical tourism, this approach includes questions such as What attributes of communication lead to trust between providers and patients. Historically, several corpora of health communication literature have contributed to theoretical inquiries on the topic of health tourism. This message-based body of health communication scholarship has provided insight into strategic persuasive appeals used to promote medical tourism services.

OVERVIEW OF MEDICAL TOURISM

Individuals traveling for kidney and liver transplants are referred to as "transplant tourists" (Schiano & Rhodes, 2010), others seeking dental procedures in Mexico are called "dental tourists" (Leggat & Kedjarune, 2009) while those traveling for in vitro fertilization travel and commercial surrogacy are referred to as “reproductive tourists,” (Bassan & Michaelsen, 2013; Smith et al., 2010). Some procedure labels are more specific to the type of treatment they seek, for example "stem cell tourists" (Kiatpongsan & Sipp, 2009). Birth tourists" seek to deliver their child abroad (Turner, 2011), while "suicide tourists" travel in search of assisted suicide, while others seek to terminate a pregnancy, commonly referred to as "abortion tourists" (Doull & Sethna, 2012).

INDIVIDUAL DIFFERENCES IN MEDICAL TOURISM PATIENTS Medical tourists differ in their degrees of health literacy and buyer personas

Medical tourists are generally heavily involved in the surgical site and physician selection processes, as well as planning and travel-related decisions. Aside from being more globally oriented, Crooks et al. 2012) found that medical tourists have distinct behavioral traits such that they (1) make health-related decisions readily; In addition to the individual differences of medical tourism regarding their health literacy and buyer personality, the needs of medical tourists differ based on the type of medical treatment they seek and the level of risk associated with that treatment.

TABLE 8.1  Differences in Medical Tourism Experience.
TABLE 8.1 Differences in Medical Tourism Experience.

CULTURAL DIFFERENCES TOWARD HEALTH AND HEALTHCARE

  • ISLAMIC CULTURES
  • HISPANIC CULTURES
  • ASIAN PACIFIC/ISLAND CULTURES

If physicians use abstract instructions that involve time, such as giving a communication directive (ie, take the medication in the morning), the instructions may be misunderstood or misinterpreted. Recent research indicates that this may be a developing area, as Alden et al. 2010) found that Vietnamese women reportedly preferred a shared decision-making style for private matters such as contraceptive use. These cultures generally believe that the dead continue to live on, therefore, like many Muslims, they find the provision of services such as autopsies and organ donation distasteful.

PRACTICAL CONSIDERATIONS

Behaviors that follow the patient's direction can be demonstrated by matching the speed and tone of speech (eg, slow and soft), direct your gaze in a similar way, so that if a patient does not look you in the eye when speaking, you do not look the patient in the eye. This reflective approach can also be applied to the patient's handshake or other greeting styles. Luckmann (2000) advocates a LEARN approach which encourages providers to listen and ask questions to gather information about the patient's beliefs about the cause of the illness, Explain what the patient needs to know about their health situation, Accept that the patient's perspective may differ from yours, Recommend what the patient should do, and negotiate with the patient to adapt treatment recommendations to fit his or her worldview.

ONLINE COMMUNICATION

For many cultures, the family is involved in the decision-making process and provides a buffering effect, absorbing bad news and perhaps choosing instead to release the full extent of a diagnosis slowly and overtime. In the context of medical tourism, this aspect of patient-centered care is reflected through support mechanisms for virtual healing. If a provider performed low-quality work for a member, others in the community would know to avoid the provider.

FUTURE RESEARCH

The medical tourism industry and specialist hospital networks must carefully monitor and engage in reputation management and sometimes, if necessary, use crisis communication. Finally, the central role played by interpreters, translators and telemedicine in the context of medical tourism is an important and necessary area of ​​future health communication. Due to cultural differences and language barriers, medical tourists may find themselves dependent on intermediaries, either people or technology, to help them navigate and adapt through the medical tourism experience.

CONCLUSION

Use of medical tourism for osteoarthritis hip and knee surgery: A qualitative study of distinctive attitudinal characteristics among Canadian patients. Australian News Media Framing of Medical Tourism in Low and Middle Income Countries: A Content Review. Canadian medical tourism companies that have left the marketplace: Content analysis of websites used to market transnational medical travel.

TRENDS SHAPING THE MEDICAL SPA

  • THE EVOLVING WORLD OF HEALTHCARE DELIVERY The world of healthcare delivery is evolving due to the remarkable merging of
  • MEDICAL SPA VERSUS MEDICAL TOURISM
  • THE NEW HEALTHCARE DELIVERY MODEL IS GROWING RAPIDLY
  • KEY FACTORS DRIVING THE GROWTH OF THE MEDICAL SPA
  • MEDICAL SPAS, A NEW CONCEPT OR NOT?
  • MEDICAL SPAS ADDRESS A CONTINUUM OF HEALTH GOALS
  • MEDICAL SPAS OFFER A VARIETY OF SERVICES TO MEET GOALS
  • MEDICAL SPAS SERVICES ARE DELIVERED BY VARIED HEALTH PROFESSIONALS
  • MEDICAL SPA CARE MANAGEMENT APPROACHES VARY A holistic-integrated model is a trademark of Medical Spas. Each healthcare

While Medical Spas' recent growth has been rapid, the roots of the industry go back many centuries. This approach to disease management can be traced back to the spa industry's basic principles of enhancing one's sense of beauty (Medical Health—Grand Resort Bad Ragaz http://www.resortragaz.ch/en/. medical-health/html) . Medical spas employ a variety of healthcare professionals to meet the broad spectrum of services and health issues treated by the facility.

MEDICAL SPA NUTRITION SERVICES AND THE ROLE OF THE REGISTERED DIETITIANREGISTERED DIETITIAN

  • THE MEDICAL SPA ESTABLISHES A PLATFORM FOR NUTRITION SERVICES
  • NUTRITION SERVICES ARE BROAD ACROSS THE CONTINUUM OF CARE
  • FUTURE OPPORTUNITIES FOR THE REGISTERED DIETITIANS AT THE MEDICAL SPA

Most of Medical Spa's registered dietitians work in nutritional services and metabolic optimization; however, the expansion of Medical Spa Services may provide additional opportunities for RDs and RD specialization. As more medical spas learn the value of registered dietitians, the importance of the services is expected to expand to other aspects of the beauty, wellness, and healing continuum. The evolution of medical spas coupled with the growing specialization of registered dietitians allows expansion of medical spa services and the relevance and importance of the registered dietitian within the medical spa industry (K. Börger-Bechtold, personal communication, June 9 2015).

SUMMARY

Board Certified Specialist in Pediatric Nutrition—Dietitians certified in this area work directly with healthy and/or ill children (newborn—18) as well as children with special needs (Bell-Wilson. & Shadix, 2007). Retrieved from http://www.eatright.org/resource/food/resources/learn-more-about-rdns/10-reasons- to-visit-an-rdn.

Hình ảnh

TABLE 1  Medical Services Cost Saving: Comparison between the United States and Other  Countries.
FIGURE 1  Four key components encompassing medical tourism.
FIGURE 2  Bad Ragaz wellbeing and medical center in Switzerland. Source: DeMicco Fred  J (2012), Hospitality 2015: The Future of Hospitality & Travel
FIGURE 3  Al Rahba Hospital—Johns Hopkins Abu Dhabi, UAE.
+7

Tài liệu tham khảo

Tài liệu liên quan

The increasing importance of bank intermediation of capital inflows in Thailand and the role played by banks in the short-term debt build-up, in particular since the establishment