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Travel and Tourism’s : Top Ten Emerging Markets - Research Report (Tourism Intelligence International)

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Academic year: 2023

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Tourism Intelligence International launches its new Market Intelligence Report on Travel and Tourism's Top Ten Emerging Markets. Our 300+ page report, 'Travel and Tourism's Top Ten Emerging Markets' is only available from Tourism Intelligence International.

EXECUTIVE BRIEF

  • Tourism Expenditure

The leading outbound market for tourism expenditure is the United States at US$104 billion, followed by Germany and the United Kingdom at US$83 billion and US$78 billion respectively. While tourism spending from emerging markets may seem low compared to major traditional markets, it is important to note that these markets are growing at an incredible rate.

Factors Driving Growth

  • Economic Growth and Prosperity Post-war economic prosperity drove demand from
  • Paid Holidays
  • The Impact of Oil Prices
  • Sheer Market Size
  • Emerging Market Characteristics There are a number of factors that characterise the
  • Cultural Importance

Emerging markets have become some of the main engines of global economic growth today. Additionally, according to Forbes, seven of the world's 20 richest individuals are from emerging markets.

Traveller Profile

  • Income

In 2005, the average disposable income of the Chinese was the lowest of the emerging markets at $4,325. And the rise of the middle class in these destinations bodes well for outbound travel.

Market Characteristics

  • Purpose of Visit
  • Travel Party
  • Length of Stay
  • Accommodation Type
  • Travel Decisions
  • The Use of the Internet

It is the regulated standard for Chinese outgoing travelers who vacation abroad to travel in an organized group. For the Czech Republic and Hungary, almost half (51% and 48% respectively) of outgoing travelers stay away for an average of 1-3 nights.

Travel Motives

  • Shopping
  • Sightseeing
  • Status-Seeking
  • Visiting Relatives and Friends
  • Experience New Cultures
  • Keen for Green?
  • Opportunities
  • Constraints

Travel to foreign countries is an important status symbol for many emerging markets. Citizens of emerging markets are very sociable and like to travel to visit friends and relatives.

Implications for Travel Business .1 Capture the Shopping Spend

  • Cater to Cultural Needs
  • Wow them with Technology!
  • Tailor Marketing Efforts to the Young and Hip Emerging Traveller
  • Do Not Forget about their Friends and Family

Because emerging markets do not have the level of demand typical of traditional markets, there are few direct flights to most destinations. Travel & Tourism's Top Ten Emerging Markets 50 can be useful for targeting marketing campaigns.

Conclusion and Summary

In conclusion, while emerging markets have many similarities with traditional markets, it is clear that they create a unique and interesting travel and tourism scenario when undoubtedly the face of travel and tourism as we know it is changing. Travel and Tourism's Top Ten Emerging Markets 52 markets have shaped and reshaped what we know as.

BRAZIL

Introduction

  • Background – South America
  • Outbound Tourism from South America Overall, the best and most comprehensive source is
  • Determinants of Outbound Travel

South America has an area of ​​about 17.84 square kilometers (making it the fourth largest continent in the world after Asia, Africa and North America) and an estimated population of 382 million in 2008 (fifth after Asia, Africa , Europe and North America). This made South America one of the fastest growing source markets for outbound tourism during this period (Source: UNWTO).

Overview

Background

  • Population
  • Government
  • Economy
  • Exchange Rates
  • Annual Leave/Holidays
  • Visa Issues

The president has put social programs at the top of his agenda, particularly combating malnutrition which the United Nations says is '. The currency underwent a gradual depreciation until late 2002 (to an all-time low of nearly R$4 per . US dollar in October of that year), but since then – partly due to the government's policy of maintaining an orthodox macroeconomic policy – ​​the real continues to strengthen against the dollar and, since the beginning of 2005, against most other world currencies.

Market Size and Characteristics

  • Outbound Travel
  • Main Destinations

Regionally, Europe is the most popular destination for Brazilian travelers traveling abroad, attracting approximately 41% of all travelers in 2005, compared to Central/South America (30%) and North America (20%). In 2006, the depreciation of the peso made Argentina the most popular destination for Brazilian travelers (especially those living closer to the Argentine border in southeastern Brazil), followed by the United States, Spain, Uruguay, Italy, and Portugal.

Market Characteristics

  • Source Markets
  • Demographic Profile
  • Travel Party
  • Purpose of Visit
  • Length of Stay
  • Frequency of visit
  • Seasonality
  • Accommodation Type

Brazilians visiting Britain are more likely to travel alone (49%) or with other adults in a tour group (27%) and only 4% in a traditional family group of spouse/partner and children. Similarly, the majority (56%) of Brazilian visitors to Britain in 2004 had already visited the city in the last ten years (Source: . IPS).

Mode of Transport

  • Air Travel
  • Airports
  • Airlines

Airlines that operate direct flights between Brazil and the United States include American Airlines (Dallas, Miami, New York); Continental Airlines (Newark, Houston); United Airlines (Boston, Chicago, Los Angeles, San Francisco, Washington); Delta (Atlanta, New York); and TAM (New York), and between Brazil and Europe TAP Air Portugal (Lisbon, Porto);. Emirates launched the first direct flight between Brazil and the Middle East in October 2007 and now operates daily non-stop flights between Dubai and São Paulo.

Future Trends

TAM is now the leading domestic and international airline in Brazil, with a 61% share of the international market and currently flies to seven international destinations outside of South America (Frankfurt, London, Madrid, Milan and Paris, plus Miami and New York). TAM's addition of new flights to Europe, Central and South America, and the US could help alleviate some of the current capacity shortages.

Planning, Deciding and Booking Patterns

  • Planning
  • Deciding
  • Booking

Media

  • Press
  • Magazines
  • Television
  • Radio
  • Internet

There were 42.6 million Internet users in Brazil (equivalent to 22.4% of the population) on December 31, 2007, according to Internet World Stats. About 40% of Brazilian adults use the Internet from home, 30% from a publicly accessible place (such as an Internet cafe) and the rest when they are at work or school (Source: Ipsos Public Affairs survey).

The Travel Trade

  • Distribution Channels
  • Travel Agents
  • Tour Operators
  • Trade Fairs
  • Sales Calls

Two of the country's leading retailers - Carrefour and C&A - have recently launched a chain of travel stores in Brazil. It is considered the premier trade-focused event of the Latin American travel and tourism industry.

How They Think, Feel and Behave

  • Motives for Travel
  • What They Do on Holiday
  • How They Feel and Behave

Salão do Turismo held in São Paulo in June, a gathering of travel-related organizations promoted by the Brazilian Ministry of Tourism. Many are avid shoppers and window shoppers, as evidenced by the four most visited cities in the United States (Miami, New York, Orlando, and Los Angeles) whose main attractions are shopping and entertainment.

Information Sources

However, coming from a wealthier and more educated social class, Brazilian long-haul travelers also have a wide range of interests including action/adventure sports, art, culture and heritage, nature and travel for the sake of exploration and folklore (music, dance, artefacts). If Portuguese translations are not available, Brazilians prefer to be given information in English rather than Spanish.

CHINA

Overview

China is the world's most populous country with a history and culture that goes back nearly 4,000 years. China is also a leading tourist destination - currently the world's fourth most popular, but expected to become number one by 2020.

  • Government
  • Economy
  • Exchange Rates
  • Visa Issues
  • Approved Destination Status

All important positions in the state structure and in the PLA are held by members of the Chinese Communist Party (CCP), controlled by the Standing Committee of the CCP Politburo, a group of 5 to 9 people who make all national decisions. importance. President Hu also holds the key positions of General Secretary of the Standing Committee of the CCP Politburo and Chairman of the Central Military Commission.

Market Size and Characteristics .1 Outbound Travel

  • Main Destinations

Until recently, travel from China to the US has been held back due to their non-ADS status. The agreement also provides the necessary framework to allow group leisure travel from China to the United States under the ADS system.

Market Characteristics

  • Main Source Markets
  • Demographic Profile
  • Travel Party
  • Purpose of Visit
  • Type of Trip
  • Length of Stay
  • Seasonality
  • Accommodation Type

Chinese visitors to the UK are more likely to travel alone (40%) or with other adults in a group (45%). Travel to European destinations takes place mainly in the summer months, with the July-September period accounting for 38% of all Chinese visitors to Britain in 2006.

Mode of Transport

  • Air Travel
  • Airports
  • Airlines

International low-cost airlines have yet to develop in mainland China, but low-cost carriers outside of China provide connections to various Asian destinations. Since June 2008, flights between many major cities in mainland China and Taiwan have been inaugurated.

Future Trends

According to official estimates, this number is expected to increase to 700 million by 2020, which represents approximately 45% of the total population (Source: National Statistical Office). According to UNWTO forecasts, China will become the fourth largest export market in the world by 2020, generating approximately 100 million arrivals.

Planning, Deciding and Booking Patterns

  • Planning
  • Deciding
  • Booking

Media

  • Internet

For the US, China's largest portal – Sina.com – is one of the top five most visited sites in the world, with over 100 million unique visitors per month (Source: Forbes). The main travel related websites are www.ctrip.com (most popular travel portal website in China);

The Travel Trade .1 Distribution Channels

  • Outbound Tour Operators
  • Trade Fairs
  • Sales Calls

International Travel Agencies (ITAs) that can organize inbound tours for travelers from overseas and domestic travel companies; selected ITAs can also organize outbound tours for Chinese nationals. The main players in China's travel industry are still CTS (China Travel Service), CITS (China International Travel Service) and CYTS (China Youth Travel Service), plus relative newcomers such as China Comfort Travel and China Merchants International Travel Co.

How They Think, Feel and Behave .1 Motives for Travel

  • What They Do on Holiday What do they do
  • How They Feel and Behave

China Dive Expo, China's only international trade and consumer diving event, held in Shanghai in September. They tend to be limited to quick visits to the 'iconic' sights and attractions in the capitals, shopping and taking pictures.

Information Sources

Cultural differences and communication difficulties can sometimes cause problems, especially when they involve discrimination or perceived discrimination against China or the Chinese. They tend to be very picky about food, usually need Chinese food and are often disappointed by what is presented as "Chinese".

EASTERN EUROPE

Introduction

  • Background
  • Determinants of Outbound Travel

Accurate measurement of the volume of outbound tourism from Eastern Europe encounters many difficulties. This made Eastern Europe one of the largest and fastest growing source markets for outbound tourism during this period (Source: UNWTO).

BELARUS

  • Overview
    • Population
    • Government
    • Economy
    • Exchange Rates
    • Visa Issues
  • Market Size .1 Outbound Travel
    • Preferred Destinations for Leisure Trips By far the most visited foreign destination for
    • Market Trends
  • Reaching Consumers and the Trade .1 Key Media
    • Internet
    • Trade and Consumer Exhibitions
    • Travel Agents and Tour Operators
  • Conclusion

Most of the Belarusian media (newspapers, radio, television) are state-owned and offer pro-government viewpoints and interpretation of events, as in the Soviet era. For the most part, it would appear that the Belarusian outbound market is not entirely profitable due to declining population size, projected slowdown in GDP growth, tighter relatively tighter visa restrictions due to the accession of neighboring countries to the EU and due to the reintroduction of administrative controls.

BULGARIA

  • Introduction
    • Government/Politics
    • Exchange Rates
    • Visa Issues
  • Market Size
    • Outbound Travel
  • Air Transport
  • Reaching Consumers and the Trade .1 Key Media
    • Internet Usage
    • Consumer and Trade Exhibitions
  • Travel Industry

About 55% of all trips abroad take place in the second half of the year, with August/September and November/December being the most popular months. Under the transitional arrangements set out in the Accession Treaty, each of the EU-25 member states must decide on access to its labor markets by citizens of Bulgaria (and Romania).

CZECH REPUBLIC

Introduction

  • Government
  • Economy
  • Exchange Rates
  • Visa Issues

With an estimated income per per capita of $24,400 (at purchasing power parity) in 2007, the Czech Republic is one of the most prosperous of the former Eastern European Soviet bloc states. Like other new EU members, the Czech Republic is bound to eventually abandon the koruna in favor of the euro.

Market Characteristics

  • Market Trends
  • Booking Patterns
  • Key Media
  • Internet
  • Consumer and Trade Exhibitions
  • Travel Industry

The main travel companies are members of the Association of Tour Operators and Travel Agencies of the Czech Republic (ACCKA), which acts as a guarantor of quality and standards, with strict conditions for membership. The student agency, which is one of the largest bus operators in the country; organizes low-cost travel and resale of low-cost and regular air tickets.

HUNGARY

  • Population
  • Government
  • Economy
  • Exchange Rates
  • Visa Issues
  • Market Size
    • Outbound Travel
    • Main Destinations
  • Market Characteristics
  • Air Transport
  • Market Trends
  • Reaching Consumers and the Trade .1 Deciding, Planning and Booking Patterns
    • Key Media
    • Consumer and Trade Exhibitions
    • Travel Industry

In June 2007, there were more than 3 million Internet users in Hungary, representing approximately 30% of the total population (Source: Internet World Stats). Of these, approximately 250 companies are members of the Association of Hungarian Tour Operators and Travel Agencies (MUISZ).

MOLDOVA

  • Introduction Population (2007): 4.3 million
    • Government
    • Economy
    • Exchange Rates
    • Visa Issues
  • Market Size
    • Outbound Travel
    • Main Destinations
  • Market Characteristics
  • Reaching Consumers and the Trade .1 Key Media
    • Internet Usage
    • Consumer and Trade Exhibitions
  • Travel Industry

The main party is the Party of Communists, which holds a majority of seats in parliament. Romania - Moldova's closest EU neighbor - is not yet a member of the Schengen area, but (together with Bulgaria) aims to become a full member of the Schengen area by March 2011.

POLAND

  • Government
  • Economy
  • Visa Issues
  • Market Size .1 Outbound Travel
    • Main Destinations
  • Market Characteristics
    • Age/Sex Composition
  • Air Transport
  • Market Trends
  • Reaching Consumers and the Trade .1 Deciding, Planning and Booking Patterns
    • Key Media
    • Internet
    • Consumer and Trade Exhibitions
  • Conclusion

In 2006, according to a study by the Institute of Tourism, more than 38% of all tourist trips (excluding work-related travel) were made to Germany, with the next most visited destinations - the United Kingdom, the Czech Republic and the Netherlands - about 8% each of the total attract. While radio has become less important, Polish radio still reaches just over half of the.

ROMANIA

  • Government
  • Economy
  • Exchange Rates
  • Visa Issues
  • Market Size
    • Outbound Travel

The leu gained against the dollar and the British pound in 2008, but continued to weaken against the euro. Romania is not expected to fully join the Schengen Agreement until 2010 or early 2011.

Hình ảnh

Figure 2:1  Map of South America

Tài liệu tham khảo

Tài liệu liên quan

Exhibit 1.10: Survey of CEOs and Their Views of Sustainability Exhibit 2.1: The Value Chain Exhibit 2.2: Top Rated Outsourcing Countries for Services Exhibit 2.3: Multinational