Tinh hinh san xudt kinh doonh, thj trcTorng ti<
thu son phom vo vdn do moi trcr^ng cao cdt doonh nghiep son mdi Binh Dcrong hien nof
Thac sy - Hoa sy Nguyen Van Quy 1. Tinh hinh san xuat
kinh doanh va thi trudng tieu thu
Tinh hinh sdn xudt kinh doanh
Sau ndm 1986, tren tinh than ddi mdi ke tu sau Dai hdi VI, Ddng vd Nhd nude chii truang:
"Xda bo kinh te bao cdp, thuc hien ca cdu kinh te nhieu thdnh phdn ", trong dd cd vifc: "... thuc hien ba chu truang kinh te:
Sdn xudt luang thuc thuc phdm, sdn xudt hdng tieu diing, sdn xudt hdng xudt khdu...
Vdi muc tieu "Xudt khdu de thu nguon ngoai te cho tinh nhd ", son mdi Binh Duong tiep tyc phdt trien manh me. Hoat ddng sdn xudt, kinh doanh rat nhdn nhip, sdi ndi tao ra cdng dn vifc lam cho hdng ngdn lao ddng tap trung vdo ba xi nghifp:
Thdnh Le, Ddng Tdm va Dinh Hda va hang loat cdc hgp tdc xa son mdi nhu: An Thanh, Chi Cdng, Thdng Nhdt, Thii
Ddu Mdt, Thuan An, An Thuan, Thdi Son, Trudng An, Hifp Cdng, Tan An, Chdnh My... Liic nay ldng son mdi Tuang Binh Hifp ddi thanh Hgp tdc xa son mdi 19/5. Trong giai doan ndy ITnh vyc son mai cd uu the hon han cdc ngdnh nghe khdc:
"Ngudi ngudi ldm san mdi, nhd nhd ldm san mdi"
Den nam 1990, thi trudng Lien Xd va khdi Ddng Au khdng cdn, ben canh dd trudc xu thi hdi nhap, todn cau hda mpi thii can phdt triln, nghe son mai truyen thdng Binh Duong bdt budc phdi thay ddi, it nhieu mang ddng dip cua xa hdi mdi "cong nghiep hda, hien dai hoa " Tuy nhien, ngodi cac nguyen nhan khdch quan la khdng cdn cdc hgp ddng sdn xuat son mai xuit khdu truyin thdng, tinh hinh kinh tl cua dat nude gap nhieu khd khdn, cung liic cac loai chat lifu trong do cd son polymer etylen (son
trong), son Trung Qudc da xuat hifn ddng thdi tren dit Binh Duong vd cd siic dnh hudng vd cung rd rft, chiing dugc bdn trdn lan, rat de mua, gid thdnh re dugc cdc gidi son mdi sir dung, do do tren thi trudng da xuit hifn cdc sdn phdm "san cong nghiep "
Tir ndm 1990 den 1995, ben canh vifc mit thi trudng truyen thdng, thi sy chu quan cua mpt sd doanh nghifp do quen ldm dn theo phuang thiic cu, dya vdo Nha nude, khdng chu tarn dau tu ve chat lugng, gid tri tham my ciia sdn phdm do minh ldm ra. Chinh vi vay, sdn phim son mdi thii cdng my nghf Binh Duong ve mau ma giira cdc doanh nghifp gan nhu gidng nhau, diln hinh ve kieu ddng: Binh, khay, dTa, tranh, tii binh..., ndi dung de tai (bon mua, tung hat, phong cdnh dong que,
thieu nir, chua, Phat, Bgch Md...) lap di lap lai
22 So 06.2011
khdng thay ddi. Luc ndy, chat lugng san phdm hiu nhu khdng dugc ngudi kinh doanh chii trpng, md chay theo phuong cham sdn xuat nhanh - nhieu - gid re. Vi vay, nhilu sdn pham cd chat lugng thip, mau ma lac hau, hang tdn kho li dpng khdng tieu thy dugc. Id vdn, din din nhieu doanh nghifp phd sdn gidi thi (son mdi Chi Cdng, An Thudn, Thdi Son, Trudng An...).
Hiu hit cdc CO sd son mdi sdn xuat tai Binh Duong dlu Id doanh nghifp sdn xuit nhd le nen thieu tinh chuyen nghifp trong khd nang tilp cdn thi trudng. Trong sdn xuit thi ty phdt, manh ai niy ldm theo cdch nhd le manh miin dan den canh tranh khdng Idnh manh. Quy trinh cdng doan da "cdi tiln" cho nhanh thdi gian, nit bdt hodc thay thi bang nguyen lifu kem phdm chit. Uy tin khdng cdn do thudng xuyen khdng thyc hifn diing theo yeu ciu ciia khdch hdng. Thdi gian giao hdng tre - chat lugng kem - gid tri thim my thip ciing Id nguyen nhdn nhung Id hang son mai xuit khdu lien tyc bi trd vl tdi che hodc khdch
hang tii chdi khdng nhan hdng dan den don hang, hgp ddng ngdy cdng khan hiem, mit din thi trudng tieu thy.
Sau 1995 den nay Nhd nude md ra nhilu chinh sdch luu thdng hdng hda, phdt triln nIn kinh tl thi trudng dinh hudng xd hdi chii nghTa. Cdc ngdnh nghe thu cdng truyen thdng trong dd cd son mdi dugc Nhd nude khuyen khich tao dieu kifn sdn xudt, kinh doanh vd xudt khiu (thul suit hdng son mdi xudt khdu bdng 0%).
Nhd dd, thi trudng bdt diu md rpng hon, hdng hda ciing ddi ddo hon, khdch hdng den Binh Duong ngdy cdng ddng kem theo nhu cdu mua bdn ngay mdt da dang.
Cdc nhd san xudt da ehu dpng hon trong kinh doanh, tu bd vdn ddu tu vd thue lao ddng, tim kiem thi trudng.
Thj trudmg tieu thif Nhin chung, thi trudng qudc te cua hang thu cdng my nghf Vif t Nam, trong do cd son mdi, da thay ddi nhieu trong vai thdp ky gan day. Trudc ddy hang son mdi thii cdng my nghf truyen thdng ciia Viet Nam duoc xudt khdu
sang cdc nude thudc Lien Xd cu va Ddng Au. Sau ndm 1986 da md sang cdc thi trudng khde, trong dd cd cac nude ldng gieng nhu Ldo, Campuchia vd Thdi Lan. Tu sau 1990 - 2002 da xuit khdu sang 50 nude vd viing lanh thd;
ndm 2003 Id 90 nude vd viing lanh thd; nam 2004 la tren 100 nude vd vung lanh thd; nam 2005 Id 133 nude vd vung lanh thd vd hifn nay cac sdn phdm thu cdng my nghf eua Vift Nam, ddc bift cdc sdn phdm son mai Binh Duong dang dugc bdn d hau het cdc nude tren the gidi - (bdo cdo Cue Hdi quan tinh Binh Duang 2006).
Ngdnh son mdi Binh Duong hifn cd thi trudng xudt khdu tiem ndng vd dn dinh nhu: Nhdt Bdn, Anh, Phdp, My, Canada, mpt sd nude Chau A, cdc nude Bdc Phi.... Rieng thi trudng trong nude ngdy cdng md rdng vd tieu thy manh me.
2. Mdt so thanh tuu cua son mai Binh Dirong
Nhd cd nhiing uu thi ve mat dia ly, dilu kifn ty nhien, lich sii phdt triln, vung dit Bmh Duong da
dugc ddnh gid Id vimg cd tdi nguyen da dang vd phong phii, cd nhieu thuan lgi de phdt trien mdt nIn kinh te tdng hgp theo hudng tap trung, cd sy lien kit chat che giiia cdng nghifp, tieu thii cdng nghifp, dich vy vd ndng nghifp. Ddc bift trong ITnh vuc xuat khau, tao vifc ldm, thu ngudn ngoai tf cho dia phuang gidi quyet cdc van de vdn hda, xd hdi...
Son mdi Binh Duong cd nhilu thuan lgi de phdt trien dua tren chat lifu truyen thdng da dinh hinh. Nghe son cd be ddy lich su sudt vdi the ky mang dam ddu dn vdn hda, nghf thudt mang phong cdch dan gian va tinh ddc thu vdn hda ldng nghi, pho nghi ciia dia phuang ngdy cang di vao dn dinh. Cdc co sd son mdi ngdy cdng thinh vugng da vd dang gdp phdn khdng nhd vao sy phdt triln chung cua tinh nhd tir nhung sdn phdm mang gia tri nghf thudt cao dugc khdch hdng nude ngodi ua chudng da xuit khdu di khdp noi tren thi gidi.
Ngdy nay, nghe son mdi phdt trien rdng khdp
d cdc ldng nghi (Tuomg Bmh Hifp, Tan An), pho nghi (Phli Cudng, Chdnh NghTa) ben canh cd Trudng Trung cap My thuat Binh Duong, noi dao tao son mdi cd lich sir hom mdt thi ky, cdc doanh nghifp ludn ldm an cd hifu qud nhu Cdng ty TNHH mdt thdnh vien Son mdi My nghf xudt khiu Tu Bdn, Cdng ty Son mdi xuit khiu Dong Tam, DNTN Son mdi xuat khdu Dinh Hda, Cdng ty Son mdi xuat khiu Himg Huong, dugc UBND tinh tang bdng khen nhieu nam lien.
Cat s&, ho gia cong sdn xuat
Nghe son mdi tren ddt Binh Duong hifn nay tap trung chii yeu d ldng son mdi Tdn An gdm cd 48 hd sdn xuat (sd lieu ndm 2010) vd Tuong Binh Hifp cd 41 CO sd vd 4 doanh nghifp tu nhan (so lieu ndm 2008 cua UBND xa Tuang Binh Hiep cung cdp).
Tai ldng son mdi Tuang Bmh Hifp (TBH) CO rat nhieu nhd cung ung vat tu, nguyen lifu sdn xuat son mdi vd cdc co sd, hd sdn xuit nhd le ndm trai rdng khdp d cdc
xdm i p . . . thyc hifn gia cdng sdn xudt vdi nhieu quy trinh cdng doan, the loai son mai khdc nhau ddp ling nhu cau cho cdc doanh nghifp Idn va khdch hang trong ngodi tinh.
d hd gia dinh dng Sdu Tri, mdt n ghf nhdn cd tay nghe dieu luyen chuyen thyc hifn cdng doan vdc tai ldng son mdi Tuomg Binh Hifp. Tir 1978
1990 da di khdp noi nhu thdnh phd Hd Chi Minh, Thu Dire, Ddng Nai ldm vd truyen nghe eho cac the hf tre, din nay cdc con dng Id Trdn Vdn Nhieu (co sd Sdu Tri, dia chi sd 199, dp 4, dudng Hd Vdn Cong, TBH), Trin Van Hdu (sd 150, Hd Vdn Cong, ip 4, TBH) vd bd Trin Thi Ngpc Thi (Co sd Son mai Tdy Thi, sd 36, ip 4, dudng Hd Vdn Cdng, TBH) dang ndi len nhu la mdt hien tupng ldm dn c6 hifu qud tai ldng son mdi TBH. Sdn phdm son mai Tdy Thi hifn da xuit khiu di nhilu nude tren the gidi nhu: Tdy Ban Nha, Phdp, My, Uc vdi lugng hang xuit khiu dat 98%
vd khdng ngimg tang trudng qua cdc ndm.
24 So 06.2011
Mdt bd phan khdc gdp phdn da dang them san xudt kinh doanh son mai
Binh Duong Id cdc hd ve gia cdng d phudng Tuong Binh Hifp nhu: Hp Trin Vdn Day; hd Bd Minh My; rieng hd Hd Cdng Chdnh cd quy md gia cdng ve Idn, vdi nhieu the loai tir binh phong, tranh Idn nhd, binh, ddn kf xuyen sudt ngay lan dem..., luong thg binh qudn cd khi tir 4 - 6 trifu ddng/thdng.
Ngodi ra, cdn nhilu co sd can dc, tdch dc, cdn tning, gia cdng ldm cdt vdc hoac nhilu cdng doan khdc nhau, hifn dang hoat dpng nhpn nhip chii yeu t?i ldng son mdi Tuong Binh Hifp va mpt sd noi d thj xd Thii Ddu Mpt.
Nhd cung leng vpt tu, cua hdng
D I td chiic sdn xudt son mdi dn dinh, phin Idn cdc doanh nghifp nhd ngudn cung cip nguyen vdt lifu dau vdo cd sd lugng va chat lugng dn dinh, trong dieu kifn hifn nay cdc nhd cung img gdn nhu ddp ling dugc nhu ciu dd, ngdy cang mang tinh chuyen nghifp hon.
Trong so cdc nhd cung ling cd the ke den hp
Nguyin Phudc Nggi, Vd Thi Luu d phudng Chdnh My Id nai chuyen can gia cdng vd cung ung vd tning vit; ca sd Phuong Thdo d xa Tan An chuyen sdn xuat cung ling vdn ep, MDF... cd hf thdng mdy mdc tuong ddi hifn dai nhu: Hd ngdm tdm, mdy sdy, mdy xu ly gd, mdy ep hoi; CO sd sdn xudt Chdu Khdnh chuyen ldm cdt vdc bdng chit lifu com- posite, fibreglass tai thi xa Thii Diu Mpt nhu:
Binh, td, dTa, chdu, chyp den trong... Sdn phdm nay da lam thay ddi Idn difn mao sdn xudt sdn phdm nhu: Vdi, gd sang chat lifu tdng hgp vdi nhieu tinh ndng uu viet chua timg cd trudc ddy
"Bin, gia thdnh ha, gidm chi phi vd cdng doan san xudt son mdi"
Do tinh chdt ddc thu ciia son mai la tdng hgp nen ngudn nguyen lifu dau vdo phuc vu sdn xudt ciing rdt da dang, ben canh dd cdn cd: Co sd cung ling vat tu son mdi d xa Tan An; co sd Sdu d xa Tuomg Binh Hifp; co sd Chau Tudng tai chg Thu Ddu Mdt. Ddy Id ba nhd cung ling hdu het cdc nguyen vdt lifu nhu: Keo sinh, son hot dieu, PU,
giiy nhdm, vd cdc vat lifu khdc... Rieng vdi nguyen lifu can, khdm gdm cd:
Co sd mdi dc nga ba sudi Giiia d xd Tuang Bmh Hifp; CO sd mdi dc Ld Chen d thi xa Thii Dau Mdt.
Ngodi ra, cdn cd cd mdt hf thdng cira hdng son mdi mua bdn, ddng gdi vdi lugng khdch hdng ra vdo ddng due ngay tai ciia ngd ciia lang son mdi Tuomg Binh Hifp nhu:
Ciia hdng Thanh Binh Le; cira hang Thudn Hdng; cira hdng Qudn Ngpc; cua hdng Thuy Van; ciia hang son mdi Tdy Thi...
Cdc cira hang tren la diu mdi gidi thifu, trao ddi, mua bdn cdc sdn pham son mdi giua nha sdn xuit vdi khdch hang tieu thy vd mdi ciia hdng deu cd CO sd sdn xuat tai nhd.
Doanh nghiep sdn xudt kinh doanh son mdi
Thyc tl cho thiy tir khi cdc doanh nghifp son mdi Binh Duong dugc thdnh lap vd hoat ddng theo co che mdi ngdy cdng di vdo dn dinh nhu DNTN Son mdi Thdnh Nam chuyen sdn xudt kinh doanh son
DVT: trifu ddng.
Doanh thu 2007 2008 2009 2010
DNTN Thanh Nam
1.495 1.567 1.615 1.709
(Phdng Thdng ke TX.TDM cung cip) XNTDMN
Bdch Viet 1.180 1.352 1.409 1.510
XNTDMN Trudng Tiln
821 1.023 1.195
1.302
DNTN Hiing Duong
2.504 2.614 2.775 2.901
Bang doanh thu qua cac nam cua mot so doanh nghiep kinh doanh son ma tai Binh Duong.
mai mdc my nghf;
XNTD My nghf Bdch Vift, CO sd Son mdi Trudng Tien; DNTN son mai xuat khdu Hung Duong...
Ben canh dd, ndi len mpt sd doanh nghiep cd quy md ddu tu tuong ddi Idn, ldm an cd hifu qua vd cd khd ndng canh tranh tot tren thuong trudng, qua nhilu ndm dat doanh sd cao ludn dn dinh cd xu hudng phdt trien nhu:
Cong ty TNHH San mdi xudt khdu Hung Huang
Doanh nghifp dugc thdnh lap vdo ndm 1999 - do dng Ddng Ngpc Tdt lam ehu doanh nghifp.
Doanh nghifp phdt trien theo kieu chuyen mdn hod cao bdng hinh thirc thu cdng va bdn cdng nghifp, sdn xudt tren co sd ket hgp vdi chat lifu
son mdi (son Nhat, son dilu) cdch thiic chl tdc mdi dung nhieu mdy mdc, cd dpi ngii hoa sy ve vd thiet ke chuyen nghifp, ndm bdt cdng nghf thdng tin kip thdi da tao ra nhieu mdu ma mdi la, dep phii hgp vdi thi hieu khdch hdng Chau Au vd Nhdt Ban khd tinh.
Ben canh dd "Doanh nghiep cdn mgnh dgn ddu tu showroom sang trpng vdi nhiing mdu ma da dgng, CO website rieng de khdch hdng tham khdo.
Ngodi ra, de thdo gd kho khdn, doanh nghiep con tich cue tham gia cdc Hoi cha hdng my nghe a Phdp, Dan Mgch, Dice...
Chinh nha nhirng bien phdp "ga roi" rdt hieu qud, nen hien nay Himg Huang dd co luang khdch hdng on dinh a cdc thi truang Phdp, A-rgp-
xe-iit, Dan Mgch, Hy Lgp... '. Ket qud doanh sd ludn tdng din theo timg nam.
Cong ty TNHH mot Thdnh vien San mdi My nghe xudt khdu Tu Bon
Doanh nghifp dugc thdnh lap vdo nam 2002 - do dng Le Bd Linh ldm Gidm doc. Liic diu ca sd ciia dng Ut Linh chi ldm gia cdng. Din ndm 2007 thi thdnh lap doanh nghifp. Liic ndy tinh hinh sdn xuit kinh doanh son mdi Binh Duong da bdt dau di vdo dn dinh, cdc sdn phdm ngdy cdng dugc ndng cao tir npi dung dl tdi, kilu ddng din chit lugng. Thi trudng mua bdn trong vd ngodi nude ngdy cdng sdi dpng hon, cdc khdch hang truyen thdng cung da din quay trd lai.
Nhd tiep thu nghe son
26 So 06.2011
mai truyin thdng gia dinh vd nhanh nhay ndm bdt tinh hinh thi trudng, khoa hpc cdng nghf mdi, tiep thj qudng bd... md doanh nghifp dd tim ra hudng phat trien vd nhdn dugc nhieu don ddt hdng cd gid tri horn. Ket qud doanh thu hdng ndm tai cdc thi trudng Chdu A (20%), Chau Au (50%) vd thi trudng ndi dia (30%).
DNTN San mdi xudt khdu Dinh Hoa
Dugc thdnh lap vdo nam 1980, liic ddu cd ten Id CO sd Son mdi Dinh Hda. Tu nam 1980 den 1986, sdn phdm ciia doanh nghifp dugc xuit khdu di cdc nude Xa hdi Chii nghTa thdng qua don dat hang cua sd Ngoai thuang Sdng Be. Ddc bift la vao nam 1988, co sd da dua ra thi trudng hdng loat cdc mdu ma mdi kieu dang "binh hoa Ig " dugc khdch hdng qudc te ddn nhan vd dugc cip phep sdn xuat dai trd cdc miu ma ndy de tham gia xudt khdu, thu ngudn ngoai tf khd Idn cho tinh nhd. Den ndm 1997, Nha nude md ra nhilu chinh sdch mdi, DNTD son mdi xudt khau Dinh Hda ra ddi theo luat doanh nghifp nam 1997,
doanh nghifp da khdng ngimg ndng cao san xuat vd md rdng thi trudng tieu thy (Phdp, My, Diic, Hdn Quoc, Nhdt Ban, Ddi Loan...), ben canh dd thi trudng ndi dia la mpt thi trudng tiem ndng ludn dugc doanh nghifp quan tam.
Cong ty San mdi xudt khdu Dong Tdm
Cdng ty Son mai xuat khdu Ddng Tdm - do bd Nguyen Thi Hda lam gidm ddc, ra ddi rat sdm tir nhirng ndm sau 1975.
Diem xudt phdt ddu tien tu mdt Td hgp Son mdi, thdnh lap nam 1977 den nam 1979 phdt trien len hgp tdc xa Dong Tdm, 1985 phdt trien len thdnh Xi nghifp Son mdi Ddng Tam. Tu ndm 1986 den nay ddi thdnh Cdng ty Son mai xudt khdu Ddng Tdm. Sdn phdm cua Ddng Tam dat chdt lugng cao, vdi cdc sdn phdm nhu: Tii thd, kf, binh hii, hop, khay va nhieu sdn phdm trang tri khdc vd dugc xudt khau ra thi trudng cdc nude nhu: Nhat Bdn (75%), Thyy sT (15%), cdc nude khdc (10%) nhu Anh, My, Canada ...
Ld mdt doanh nhdn lau ndm trong nghe, cd nhieu
tdm huylt. Ddc bift da cd nhieu cdng hien cho xd hdi nhu tao vifc ldm cho cdng nhan, xuit khiu thu ngudn ngoai tf gdp phdn phdt trien kinh te cho tinh nhd. Ngdy 18/9/1992 bd Nguyen Thi Hda da vinh dy ddn nhan Huan chuang Lao ddng hang III cua Chu tich nude Cdng hda Xa hpi Chu nghla Vift Nam.
3. v i n dl moi trudng tai cac co sd, doanh nghiep san xuat son mai
Moi truang
"Moi truang bao gom cdc yeu to tu nhien vd yeu to vdt chdt nhdn tgo quan he mat thiet vai nhau, bao quanh con nguai, co dnh huang tai ddi song, sdn xudt, su ton tgi, phdt trien cda eon ngudi vd thien nhien."
Mdi trudng Id mdt trong nhiing vin dl ludn dugc quan tam hifn nay ciia todn xa hdi. Hau het trong qua trinh sdn xuat son mdi phdt sinh cdc chdt thdi chu yeu Id nude thdi cd lan chit thdi ran, khdi byi do mdi vd phun xjt son (trong son cd hda chat. Da phin cdc co sd sdn xuat son mdi d Binh Duong la nhd le, dilu
kifn kinh te eo hep, vdn it nen hp it ehu y den van de ndy, nude thdi dugc thdi ra tryc tiep mdi trudng ty nhien nhu sdng, sudi hodc thdm vdo trong ldng ddt (khdng cd be ldng). Trong nhieu ndm qua tir chdt lifu son Nam Vang, Phii Thp truyen thdng ngdy cdng hilm din, phdn lon chuyen sang su dyng cdc chdt lieu cdng nghifp, hda chat eho nen d nhiem mdi trudng ngdy cang trdm trpng hom.
Xu ly moi tru&ng Nhd nude ciing da cd hdnh lang phdp ly bdo vf mdi trudng nhu: Luat Mdi trudng 2005; Nghj djnh 67/2003/ND-CP vl phi bdo vf mdi trudng ddi vdi nude thdi; quy djnh sd 6 8 / 2 0 0 8 / Q D - U B N D , ngdy 12/12/2008 cua UBND tinh Bmh Duong ve vifc quy djnh bdo vf mdi trudng tinh Binh Duong v.v...dua ra nhung quy djnh bupc mpi doi tugng sdn xudt, kinh doanh, djeh vy deu phdi lap bdo cdo ddnh gid tdc ddng mdi trudng hodc cam ket bdo ve mdi trudng (ddi vdi cdc dy dn ddu tu co sd mdi) hodc phdi lap de dn bdo vf mdi trudng (ddi vdi cac co sd
dang boat ddng); v.v...
Nhung ciing cin cy thi hda vd td chiic thyc hifn cdc chu truong, chinh sdch, phdp luat vl bdo vf mdi trudng, hd trg cdc hoat ddng bdo vf mdi trudng cho cdc doanh nghifp vd ldng nghe thu cdng my nghf Binh Duong. Day Id mdt hf thdng cdc gidi phdp mang tinh tdng hgp, tir gido dye, nang cao nhdn thiic, den quy hoach vd cdc gidi phdp khdc ve kinh te, ky thudt vd phdp ludt. Ddng thdi Nhd nude vd cdc co sd son mdi cin phdi hgp ddng bg ling dyng cdng nghf mdi cd sy diu tu tu ngdn sdch ket hgp vdi diu tu ciia cdc co sd sdn xuit.
Van de quan trpng nhdt ddt ra hifn nay Id cdc CO quan chiic nang can tang cudng trg giiip de cdc CO sd sdn xudt cung vdi cdc hdi, hifp hpi ngdnh nghe cd the chii dpng thyc hifn cdc bifn phdp bdo vf mdi trudng, tien hdnh sdn xuit trong mdi trudng trong Idnh, vi yeu cau ciia sdn xudt ciing nhu siic khde ciia cu dan dja phuang. Chi cd nhu vdy, nghi son mdi tinh nhd mdi ed thi phdt triln ben vung, phdt huy cdc
gia tri kinh t l vd van hda ddng gdp vdo sy nghifp phdt trien dat nude.
4. M$t s6 gidi phip, dinh hmhig phdt triln
Trong nIn kinh t l thi trudng, van de canh tranh trong kinh doanh Id khdng trdnh khdi, ddi hdi cdc doanh nghifp khi tham gia can phdi phdt huy tdi da nhung mat manh ddng thdi khdc phuc nhirng diem yeu de tdn tai vd phdt trien. Nhin lai kit qud sdn xuit kinh doanh cua cdc doanh nghifp son mdi ciing khdng the phii nhdn mpt dieu la hp da phin diu khdng ngiing dl diing viing vd di len manh me trong nIn kinh tl thj trudng diy thu thdch.
Nhd ed sy quan tdm cua cdc ngdnh cdc cap vd sy nd lye khdng ngimg cua tiing doanh nghifp md nhiing ndm viia qua, nhin chung nhilu ngudi trong sd hp da dat dugc nhimg thdnh tyu nhat djnh: Ngdy cdng cd nhilu don hang mdi vdi gid trj Idn hon; doanh thu tdng theo tiing nam, nam sau cao han ndm trudc; uy tin ngdy cang cao tren thi trudng trong ciing nhu ngoai nude; quy md sdn
28 So 06.2011
xuat khdng ngimg md rpng vd dpi ngu thg cd trinh dp, tay nghi ngdy cang cao...
Du gat hdi dugc mdt sd thdnh cdng, nhung mudn giu viing vd phdt trien thi trong thdi gian tdi cdc doanh nghifp sdn xudt kinh doanh son mdi tren dja bdn tinh Binh Duong cdn phdi gidi quylt tot cac vin dl sau:
Thdnh lap bg phdn vd tdng cudng cong tdc marketing
Nghien ciru ky vl thj trudng nhit Id thj trudng mdi, tilm ndng dl kjp thdi dilu chinh gid cd, kenh phdn phoi... dong thdi nghien ciiu cdc sdn phim ciing loai tren thj trudng dl t^o sy khdc bift, rieng cd vl mdu sdc, mdu ma, bao bi... dong thdi dinh gid cho tung sdn phdm vd de xudt chuang trinh kinh doanh cy thi cho timg mat hdng.
Bp phdn maketing can cd trinh dp de qudn ly mdy mdc cdng nghf hifn dai dl thu th^p vd xu ly thdng tin kjp thdi, chinh xdc vl thi trudng, gid cd, vl nhu ciu khdch hang,... vd dieu quan trpng nira Id timg doanh nghifp phdi cd rieng
trang web cho minh, vi qudng bd tren mang inter- net Id CO hdi rdt tdt hifn nay.
Cai tien chat luang sdn pham (ke cd npi dung de tai, mau ma)
Xa hdi ngdy nay dang tren dd phdt trien, trinh dp nhdn thiic ciia con ngudi ngay cdng cao, do dd vifc ndng cao chdt lugng, cdi tiln mdu ma, kieu ddng, mdu sdc, npi dung, dl tdi cot tao ra sy ludn mdi me trong con mat ngudi tieu dung dd Id vifc khdng the xem nh?.
Cdi tien cong nghf, doi mdi mdy moc, thiet.
Vdi tiem ndng ve lao ddng thii cdng, co sd vat chat sdn cd, tuy nhien neu dugc diu tu ve mdy mdc, thilt bj tdi tdn thi se tdng them sdn lugng, nang cao chit lugng, ha gid thdnh sdn phdm, dam bdo tdt tinh canh tranh giiia cdc doanh nghifp tren thuang trudng.
Ba dang hoa thi trudng mpt cdch hgp ly
Vifc md rdng thj trudng kinh doanh se trdnh bj khdch hdng ep gid. Tuy nhien da dang
khdng cd nghTa Id kinh doanh d at md phdi ndm thj trudng trpng diem vd cdc mat hang chu lye cho tung thj trudng
Ddm bdo on dinh nguon nguyen lieu phuc vu sdn xudt
Thj trudng ngay cdng md rdng, de ddm bdo dii lugng sdn pham giao cho khdch hdng thi phai ddm bao ngudn nguyen lifu ddi ddo la dilu cin thiet, tham chi ludn cd ngudn dy trii. Han che nhap khdu, uu tien cho ngudn trong nude cd chit lugng cao. Vi vay can dau tu mang tinh chien luge ldu dai, mpt phdn ciing vi ngudn nguyen lieu ludn cd biln dpng tren thj trudng.
Ddo tao, tuyIn dyng dpi ngii nhan vien, hpa sy, thg ngang tam nhifm vu
Phan Idn cdc doanh nghifp son mai Binh Duong vdi quy md sdn xudt Id vira va nhd nen thieu vdn, thilu kinh nghifm trong sdn xudt kinh doanh. Do dd khi chuyen sang nen kinh te thj trudng thi cdi thieu trudc tien Id dpi ngii thg cd trinh dp phu hgp de
dieu khien cdc mdy mdc chuyen dyng, thieu nhdn vien sir dyng tdt cdc thilt bj cdng nghf thdng tin, thieu ngudi cd trinh dp ngoai ngii gidi de budn bdn vdi khdch hdng qudc te... Vi vdy ddo tao, tuyen dyng Id cdng vifc rat can thiet, ben canh dd cdc chu doanh nghifp can cd chinh sdch dai ngd, khen thudng kjp thdi, hgp ly bdi vi hp ldm vifc cd lgi cho minh.
Vai trd cua Nhd nu&c vd Hifp hpi trong qudn ly Dai hdi VI, Ddng da de ra phuong hudng ddi mdi kinh te vd co che qudn ly, dieu dd da dugc thyc te chirng minh Id phu hgp vdi quy luat phdt trien chung. Tuy vdy, chiing ta vdn ludn ludn phdi chii trpng den vai trd qudn ly cua Nhd nude trong linh vyc thu cdng my nghf, nhdt Id hdng son mdi, mdt mat hang cd nhieu the manh hifn nay, khdng de mai mdt, do vdy can dugc Nhd nude chii trpng hon, bdo trg cho sy tdn tai vd phdt triln, khdng de trdi ndi tren thj trudng "ngudi ta khdng the dieu hdnh nen kinh te thieu bdn tay Nhd nude"
De son mdi Binh
Duong phdt triln bin vung, vdo nam 2006 Hifp hdi San mdi Dieu khdc Binh Duong da ra ddi, ldng nghe son mdi Tuong Binh Hifp da dugc Nhd nude cdng nhan ndm 2009, nhan hifu son mdi tap the Binh Duong da dugc cap ndm 2011. Day Id nhiing thuan lgi co bdn, la CO hdi Idn cho ngdnh nghe nay hifn nay. Tuy nhien, theo xu hudng phdt trien nen kinh te thj trudng mang nhieu nii ro thi td chiic hifp hdi la vd cung cdn thiet, Hdi can phdi tich cyc hon niia trong vifc phdt huy vai trd ciia timg liy vien trong BCH, de tir dd van ddng, gidi thifu ket nap hdi vien mdi, thudng xuyen tham gia trien lam, hdi thdo...
ddc bift phdt trien tdt nhan hifu tap the son mdi Binh Duong khdng nhirng trong nude ma cdn d nude ngodi.
Cdn quan tdm horn viec bdo ve moi trudng
Mudn phdt trien ben viing, ngodi cdc mat hoat ddng kinh doanh, vdn de bao ve mdi trudng cdn phdi dugc quan tam nhieu va xuyen suit hom. Can phdi giao dye kien thiic mdi trudng vd ndng cao
nhdn thiic ciia ngudi lam nghe nhdm cdi thifn mdi trudng ldm viec vd han che thap nhdt lugng chat thdi phdt sinh tai cdc ldng nghe, doanh nghifp. Gidm thue, phi ddi vdi cac co sd thyc hifn tdt bdo vf mdi trudng vd cdc co sd cd diu tu bdo vf mdi trudng hay hd trg vdn cho cac dy an cdi thifn mdi trudng thdng qua vifc lap quy bdo vf mdi trudng.
Tdm lai, son mdi Binh Duong vdi Ijch su hinh thdnh vd phdt trien gan 3 the ky, net dpc ddo cua nghe vd nghf thudt da trd thdnh vdn quy ve bdn sdc vdn hda vd mpt phin ngudn lye kinh te cua dja phuong. Ngdy nay, nghi son mdi truyen thdng phat trien khdng ngimg gdp phan tao nen bd mat mdi vdi ddng dap ciia son mdi hifn dai, cdng nghifp, mang lai ngudn lgi ich cho sy phdt trien tinh nhd, tao ngudn cdng an vifc lam cho ngudi lao ddng, xuat khau thu ngoai te va phdt trien du lich ngodi ra nd cdn de lai diu in trong ddi sdng qua bilt bao sdn pham, tac phim gdp phin vdo di sdn truyen thdng my thudt Vift Nam./. A
30 So 06.2011
