TAP CHi CONG THlfdNG
KHAI THAC TAI NGUYEN DU LICH TAI BINH THUAN NHIN Tl/ GOC DQ
MAT HANG LUtJ NIEM
• NGUYIN TH; HOAI THANH
T6M TXT:
Tinh Binh Thuan ed ngudn tai nguyen du Uch phong phu, du lieh la nganh kinh td' mui nhpn.
Hang Itfu niem du lich la mpt trong nhffng yeu to quan trpng cau thanh ciia san pham du Uch vd ddng vai trd quan trpng trong cd ed'u doanh thu xa hdi tff du lieh. Bdi vie't dd cap den thtfc tr^ng m^t hdng Itfu nidm bay bdn tai ede etfa hang, khu du lieh da phan dtfdc cung cd^p tff dia phtfdng khac, hoac nhap khau. Hdng Itfu niem cd ngudn gdc tff cac lang nghe trong tinh phuc vu khdch du lich eon ddn dieu ve mlu ma, chiing loai va hao hao giong sdn ph£m eua cde dia phtfdng vung bidn khae..., Tff do, tac gia kien nghi mdt sd^ giai phdp dd dtfa nhffng sdn pham Iffu niem dde trtfng cua tinh de'n vdi du khdch nhidu hdn, gdp phan ndng cao hieu qua khai thdc tdi nguyen vdn hda cua nganh Du lich Binh Thudn.
Tir khda: Sdn ph^m Itfu niem, Lang nghd, tinh Binh Thudn, tdi nguyen du lich, sdn phim ddc trtfng.
L Dgt va'n dd
Tai nguydn du lieh dtfdc hieu la mpi nhan to' ed thd kich thieh ddng cd du lich cua khach du lich dtfdc nganh Du lich khai thac, stf dung de sinh ra ldi ieh kinh te va ldi ich xd hdi. Theo Ludt Du lich Viet Nam 2017, "Tdi nguyen du lich la eanh quan thiennhien, yd'u td'ttf nhien va eac gid tri van hda Idm ed sd de hinh thdnh san pham du Ijch, khu du lich, diem du Ijch, nham ddp tfng nhu cau du lich. Tdi nguyen du lich bao gdm tdi nguyen du lich ttf nhien vd tai nguyen du Uch van hda". Trong de tai nay, tae gia khdng di sau nghien etfu vd khai thac tai nguyen du lich tff
nhien, ma chi xem xet rapt khia canh cua van de khai thdc tai nguyen du lich vdn hda, the hi?n tren mat hang Itfu niem phuc vu khach du lich.
2. Vai net ve tiem ndng du lich tinh Binh Thu$n
Ngay 24 thdng 10 nam 1995, hang van ngtfdi bao gdm cdc nhd khoa hpe, khdch du lich trong ntfdc vd qudc te^ dd dd ve niii Ta Ddn, thu6c huyen Ham Thuan Bdc vd Mui Nd - Phan Thiet dd chiem ngtfdng va nghien cffu hien ttfdng nhat thtfe toan ph^n, cung ddng thdi nhan ra ndi ndy cd nhieu eanh quan ky thu vd tiem ndng du Uch phong phij. Day dtfde coi la md'c thdi gian tinh
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Binh Thuan bat dIu cd ten tren ban dd du heh Vidt Nam.
De'n nay, Binh Thuain dffde xdc dinh Id mot trong nhtfng dia bdn trpng didm phdt trien du lich cda ca nffde. Vdi vi tri dia ly ke't nd'i thudn ldi vdi cac trung tdm du lich: Thanh phd' Ho Chi Minh, Khanh Hda, Ldm Ddng, Ba Ria-Vung Tau. Toan linh ed 192 km bd bidn. Vinh Phan Thie't ttfdng ddi ndng, nhidu gid nen phu hdp vdi cac loai hinh the thao bien ma ngtfdi chau Au tfa thieh. Ldi the' khdng chi 6 bien ma cdn d sff tdn tai phong phii ve danh lam thang eanh, di tich kie'n truc-Iich sff;
he thd'ng vdn hda Id hdi ca dan gian lln hien dai, cung vdi cac Idng nghe thu cdng truydn thdng da dang phan bo' khap trong tinh.
Thi trtfdng khdch qud'c td' chu ye'u trong thdi gian g^n day Id Nga {25 - 30%), Trung Qud'c (25 - 30%), Asean (10 - 20%), Bac Au (5 - 10%),...
Thdi gian ttf thdng 11 de'n thang 3 ndm sau rdi vao miia Ddng d cae nffdc chdu Au la mua cao diem eua khach qud'c te'. Dac biet, Mui Ne la diem dd'n nghi dtfdng hang nam ciia du khach Nga (Ddng Au), Thuy Didn (Bac Au), Dtfc, Anh, Phdp (Tay Au),... Khach du lich thudc gidi tre chie'm phan Idn Itfdng khdch qud'e te' de'n Miji Ne vdi sd thich nghi dtfdng, vui chdi giai tri sdi dpng, du lich da ngoai, mao hiem. Trong dd, thdi gian Itfu tru trung binh: 3 ngay; mtfe chi tidu trung binh khoang 1.600.000 ddng/ngay; cd ca'u chi tieu: lihj trii va dn ud'ng ehie'm 63%, vdn ehuyen chid'm 12%, vui chdi giai tri, tham quan chie'm 9%, hang Iffu niem, qua tang va cac dich vu khde chie'm 16%.
Thi trtfdng khach ndi dja chie'm ty Id Idn va tdng trtfdng trong thdi gian gan day, chu ydu la khdch tff TP. Hd Chi Minh vd cac tinh lan can de'n tinh bang dffdng bp. Tap trung vao nhffng ngay cud'i tuan, dip Id, te't, nghi he hoac khdch di cdng tdc ke't hdp vdi nghi dffdng. Muc dich du lieh chu ydu la nghi dffdng, vui chdi giai tri, edng tac, hdi nghi, tap hua'n, cdn lai tham than nhan, ban be, thtfdng mai vd muc dieh khde. Trong do, thdi gian Ida trii trung binh: 1,5 ngay; mtfc chi tieu binh qudn; 600 nghin ddng/ngay; cd ed'u chi tieu: Itfu tru va dn ud'ng ehie'm 64%, van chuydn ehie'm
13%, VUI ehdi giai tri, tham quan ehie'm 5%, hang Itfu niem, qud tang va eac dieh vu khae chie'm 18%.
Thdi gian Itfu tru cua khach du lich de'n Viet Nam ndi ehung va tai Binh Thudn ndi rieng Id edn ngdn vd chi tieu mua sam qua tdng, hang lifti niem cdn rd't khiem td'n, trong khi dd d Thai Lan, Malaysia, du khdch cd the danh 50-55% trong chi phi cua chuye'n di dd mua sam.
3. Khai ni^m va gia tri ciia san phSm liAi ni^m
San pham Iffu niem la mdt khai niem rdng va thffdng hieu Id do vat difdc giff lai de lam ky nidm. Dd ed the la md hinh mdt cai thdp, mdt btfc tranh, mdt vdng deo cd, eai ndn Id, cai quat tay, hay tui xach tay,... vdi nhffng kidu ddng ddc trffng.
San pham Iffu niem la vatcu the cd the tang, cho, trffng bay hay ed't giff dd nhde ta nhd tdi mdt ngtfdi, mdt dia diem hoac stf kidn ndo dd... khi Itfu thdng tren thj trffdng nd la hang hda va dd la loai hdng cd nhtfng ddc diem khdc biet so vdi cdc hang hda thdng thffdng ciing ehung loai.
San pham lifu niem la mot phtfdng tien cu the, trtfe tid'p ed the dien dat dtfdc mpi khia canh cua cudc sd'ng. Cd thd ndi, san pha'm lifu niem mang lai ra't nhieu gia tri kmh td', vdn hda, gido due va kich thich tieu thu cho du lich.
San pham Itfu niem la mat hang xud't kha'u tai chd, bdi VI nd dffde bdn trong ntfdc nhtfng khi khdch du Ijch qud'c te' de'n du lieh va mua dd lifu nidm dd da mang san pha'm ra khdi bien gidi, nen san pham ban ra khdng chiu chi phi van chuyen va thud'xua't canh. Dae diem nay khdng phai san phdm nao cGng ed ddOc. San pham Itfu niem phong phu va da dang ve the loai, chat lieu ttf ddn gian de'n phtfe tap, tff re de'n dat, tff mot do rieng le de'n mpt bo sffu tap... San pha'm Iffu niem de van chuyen ed the ban dffde d nhieu dia diem, nhtf: cac diem du lieh, eac nha hang, khach san.
cdc d^u miit giao thdng. ede lang nghd, ede sidu thi, cde ehd Idn.. Chinh vi the', san pham Itfu niem ed the tieu thu dtfdc mot khd'i Itfdng san pham Idn vd mang lai doanh thu Idn cho ngdnh Du Iich, gdp phd'n lam tang doanh thu, tang
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doanh sd' ban san pham thu cdng truyen thd'ng trong cde Idng nghd.
Viec phdt trien san xud't san phdm Iihi nidm giup tao ra nhieu edng an viec lam cho ctf dan dia phtfdng, thu hut ngudn lao dpng tff cac vung Ian can, tdng them thu nhap va gdp ph^n cai thien ddi sd'ng cho nhan dan.
San pham lffu dffde san xua't ehu ye'u d eac lang nghe va gan vdi ddc thu cua nhffng lang nghe do. Thffdng la cdc dd thu edng my nghe ed net rieng ddc dao mang dam da'u a'n cua ndi san xua't. Do vdy, nhidu khi ten cua san pham ludn kem theo ten cua lang nghe hay dia danh, ndi san xua't ra san pham dd. San pham ndi tie'ng cung lam cho Idng nghd, thdm chi la dia phffdng va khu vffe dia Iy do ndi tieng theo, vi du ndn Id Hue', gdm sff Bat Trdng,... Phffdng thtfe, quy trinh, ky thudt san xua't san pham Itfu niem phan nhidu do cha truyen eon nd'i nen vIn gitf dtfdc phong each truyen thd'ng, mang ban sac van hda eua vung.
Day cung chinh Id dae diem ha'p dan du khaeh dae biet la du khach qud'e te'.
San pha'm Itfu nidm mang ddm net dan gian va chtfa dffng tinh nhan van sau sac, tdn vinh gid tri van hda, tren cdc san pha'm thffdng bieu dat phong each sinh boat, con ngffdi, canh quan thidn nhidn. Id hdi truyen thd'ng, phong tue tap qudn.
quan nidm ve tff nhien, bieu tffdng vung midn, than phat. Bdi vay, san pham lffu niem la nhffng tde pha'm nghe thuat bieu trffng cua nen van hda xa hpi, mtfc dp phat trien kinh td', trinh dp dan tri nhan van cua dan tpc. Thdng qua ede mat hang luXi niem, du khach phan ndo thd'y dtfdc hinh anh con ngtfdi, viing dd't, dia phtfdng ndi chung vd ban sde van hda cua ngtfdi dan ndi tao ra san pha'm Itfu niem ndi ridng. Tff dd, gdp phan quang bd hinh anh dia phtfdng de'n vdi du khaeh. Mdi san pham Itfu niem khdng chi Id mdt san pha'm hang hda thdng thtfdng md cdn la ndi gtfi gam tdm hdn, tai ndng, the hien khid'u tham my, stf thdng minh, sang tao, tinh than lao ddng eua nghe nhan - nhtfng ngffdi Iffff gitf nhffng tinh hoa vdn hda dan tdc trong cdc san pha'm lifu niem, ddng thdi khdng ngtfng sang tao de cd them nhidu san pham mdi.
4. Thtfc tr^ng nghe thu cdng va lang ngh4 truydn thd'ng tai Bmh Thu§n
Tff xa xtfa d Binh Thudn da hinh thanh nhidu Idng nghe. Nhffng lang nghd nay tan dung nguyen vait Ueu sdn cd d dja phtfdng tao nen mdt so' nghe truyen thd'ng dan gian, ddp ffng nhieu mat nhu cau cua eupc song. Cd nghe dd that truyen, cd nghe cdn tie'p nd'i.
Hidn nay, trdn dja ban tinh cdn khoang 30 lang nghe boat dpng cd de'n 6.200 hd tham gia san xua't tai cde Idng nghe nay va giai quyet cdng dn vide lam cho khoang 10.000 lao ddng chinh thffe va khoang 12.000 lao ddng ndng nhan, hoat ddng trong linh vffc che'bie'n hai san, nffdc m^m, san xua't gach ngdi, mia dffdng, banh trang, dan Idt hdng thu edng my nghd,... tren dia bdn tinh.
La xtf sd giau lam san nhtf may, tre, ntfa, Id buong nen nghd thu edng my nghe dan Idt khd phd bid'n, hien mdt sd' sdn ph^m da dtfdc xua't khdu uy thac thdng qua cac doanh nghiep tai TP.
Hd Chi Minh, Dong Nai,.. Ldng nghe mdy tre 1^
Thdi Thuan Phu d huydn Dffc Linh tdng san Iffdng hdng ndm dat khoang 130 nghin san pham cac loai, san pham my nghe khung kinh, hpp binh, gid hoa ttf ngudn la beo, day ehudi stf cpng luc binh khd giai quye't viee Idm thtfdng xuyen eho tren 500 lao ddng.
Lang nghe dan cdt, xa bd, nong nia d xa Dong Kho - Tanh Linh va lang nghd dan gid cd khd, ca ha'p, thung, chal d cffa bidn Con Cha, Phan Thiet eho ra san phd'm ra't quen thudc vdi ddi sdng ngtfdi lao ddng. Ldng nghe Tnic Mai d Ham Tan tao san phd'm my nghe bang be chud'i khd lam ra cdc mat hdng mdm dtfng ngu qua, ghe ngdi, ndm Itfng, gid xdeh kidu mdi,... da xud't khau sang thj trtfdng chau Au.
Det thd c^m d Binh Thudn, hien chi cdn duy tri trong cdng ddng ngtfdi Chdm Bani d huyen Bde Binh va xa Ham Tri huyen Ham Thuan Bdc.
Hoa van tren san pham det ciia ngffdi Chdm ngoai ehtfe ndng lam dep ma cdn mang cdc gia trj bieu trtfng eho sac thdi van hda eua mpt tdc ngtfdi. Tiiy vao mdi loai khung det ma san pham tao ra cd stf khdc biet. Neu tren khung dang tam
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ddt nen nhffng tdm vdi phuc vu nhu cau sinh boat Ihffdng ngdy eua con ngtfdi thi khung dang dai chi gidi ban cho nhu cau tdn giao va tin ngtfdng.
Nganh Du lich da khai thdc nghe truyen thdng nay vdo phuc vu du Ijch. Du khdch ed the tham quan vd trai nghiem qud trinh lam ra thd cam hoac ed the hod than thanh nhffng "thd det" de ttf minh det nen nhffng ta'm vai hay khdn thd ca'm truyen thd'ng tgi Trung tam Trffng bay Van hda Cham (huyen Bdc Binh) va thdp PoSahlntf (TP.
Phan Thie't) vdo ede dip Id hpi dien ra hang nam.
Vdi nhffng trdi nghidm thtfc te' dd, du khdch se cd the hidu hdn vd lich stf - van hda Idu ddi cua ngtfdi Chdm qua nhidu the'ky vdn cdn tdn tai dd'n ngay nay.
Lang nghd gdm go Binh Dffc, huydn Bac Binh cd khodng 67 hd/I50 lao dpng tham gia sdn xud't.
Nghd cham khae gd Id nghd thu cdng my nghd xffa kia rd't thinh hanh d Binh Thudn, nghd lam nhac cu eung Id mdt nghe kinh nghiem dan gian cua ddng bao Cham. Nhac cu Cham, hinh thtfe vd'n ddn gidn, mdc mac nhtfng lai phffc tap vd vat ]^ am thanh, do dd khdng may ai ed the lam dtfdc.
Hien nay d Binh Thuan chi cdn mot vdi ndi nghd nhan cdn tie'p luc hanh nghe d huyen Bae Binh.
Mdt sd' lang nghe mdi xud't hien ttf ba chuc ndm nay nhtf nghd trdng thanh long, lam mu trdm...
Lang nghe hidn nay chtfa trd thdnh diem tham quan va la diem dd'n cho du khdch. Nhieu Idng nghd da bj tha't truydn nhtf nghd nudi tam, det lua vdn trtfde kia ntfe tid'ng cd the kd ten dd la cdc dia danh xdm Lua d lang Xuan Hdi, Hiep Thanh nay la xa Hong Thdi (huyen Bdc Binh); xdm Ld Thdi (xa Ham Liem, huyen Ham Thuan Bac);
xdm Ld Tin (xa Tie'n Ldi, TP. Phan Thie't)...
5. ThiJc trang m§t hang lufu niem phiic vu khach du lich d Binh Thu$n
De cd mpt tour du Ijch hoan chinh, hap dan ddnh cho du khach, ye'u tdmua sdm san pham Itfu nidm, san vat vung midn la mdt thanh phan khdng the tach rdi, la ye'u to' kich thich tang mtfc chi tidu cua du khdch tai diem du Uch, gdp phan lang doanh thu diem de'n vd phat trien kinh te' dia phtfdng.
He thd'ng ede trung tdm thtfdng mai, sieu thi, chd, btfdc dau dtfde tinh quan tam. Da ed 3 sieu thi, nang cd'p va xay mdi cac chd dau md'i, chd chuyen doanh hai sdn va he thd'ng etfa hang tren cac true thtfdng mai dieh vu eua TP. Phan Thie't, Hdm Thuan Nam, TX. La Gi. Trong cae khdch san, khu du Uch cung bd' tri khu thtfdng mai, etfa hdng Itfu niem phue vu du khach, bay ban cdc mat hang lffu nidm, qua tang ttf banh keo, do ud'ng, mu trdm, qua va rd cdy rffng lam thud'e; ede dd lffu mem nhff vdng tay, vdng cd, mdc chia khda, do chdi cho tre em, tui xach, khan quang,... Tuy nhien, da phan cac mat hang nay dffde cung cap tff dia phffdng khac, hoac nhdp tff Trung Qud'c, Thai Lan va cd the de dang tim mua d nhffng didm du lieh eua tinh khac.
Cac mat hang ed ngudn gd'e tai dia phu'dng chu ye'u la cdc ddc san bidn: nffdc mdm ca cdm nguyen cha't, ca thu, hai sdm, bao ngff, mffe trtfng sffa, khd cd ehi vang, ca due; Hang Itfu niem vdi so' Itfdng khiem tdn, ed: gd'm, gd my nghe, tranh cat, san phd'm vo d'c, vo sd bien dtfdc lam thanh md hinh con thuyen, bdng hoa edy thanh long hoac lam thdnh nhffng san pha'm vtfa ed gid trj Itfu niem nhtfng eung cd thd lam vat dung nhtf chudng gid, vdng lay, tui xach, ehup den ngii,... ed in dong chff Phan Thie't hoac hinh thap nifdc, Thap Poshalntf. Day la nhffng san pham mang net dac trffng cua vung bien va stf dung nguydn lieu tai dia phffdng, tuy nhien mdu ma cdn ddn didu va kidu dang cung nhff chung loai hao hao gid'ng san pham cua cac dja phffdng vung bidn khac.
Cdng tdc quan ly ede san pham lffu niem cdn ban che', chtfa ed tinh ddng bd, nen tinh trang mot so'etfa hang ban hang kem cha't Iffdng (tiii xdeh, vi,... bdn rong hodc ban tai quay hang tai ede khu vui chdi chlia ehien lam tff vai gid'ng tho ca'm va khdng rd ngudn gd'e, ehi dung vai lan da hong dffdng chi may, ddy keo, phai mau, xdc xdeh) anh hffdng dd'n cha't Iffdng lour du Ueh va hmh anh thdn thien eua du lich Binh Thuan. Ngoai ra, du khaeh cdn phan anh rang Ihffdng hay bj ndi thdch va mua phai gia eao,...
Thdi gian qua, Trtfdng Cao dang Cdng ddng Binh Thuan da trien khai de tai. "San xua't San
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pham thu cdng my nghe lffu niem dae trffng eua Binh Thuan de phuc vu du Uch" chu yd'u tap trung vdo san pha'm vo sd, vo d'c ed ehi dan dia danh Binh Thudn bang tff ngff hoac hinh thap nffdc. Tai Trffdng Dai hpc Phan Thiet cung thtfe hien dd tdi
"Nghien etfu, thie't ke' ede san pham Itfu niem mang dac trtfng tinh Binh Thuan", cac bieu ttfdng dac trffng cua tinh Binh Thudn dtfdc the hien iren cdc sdn pha'm: Binh gd'm, cdc stf, dia, dd trang sffc vang, bac va truyen tranh,... nham vdo tinh tbffc dung cua san pham liha niem. Cde san phd'm nay da dffde trffng bay thtf tai mdt sd' diem du lich, chffa nhdn rpng md hinh.
6. Mot so'giai phap nham dtfa san pham Itfu ni^m d$c trtfng cua tinh dd'n vdi du khach
Dd ngdnh Du lich eua tinh nhd tao sffc hut, de mdi khi du khach bat dau cd y dinh sang Viet Nam du lieh Id nhd de'n ngay Phan Thie't - Binh Thudn, ndi dtfdc xem la thu do eua resort, thi nganh Du Iich Binh Thudn c^n chu ddng nghien etfu va phd'i hop vdi cdc lang nghe truyen thd'ng de san xua't ra nhffng mdt hang lufu niem dep, the hien dtfdc net dac trtfng van hda dd't ntfdc va con ngtfdi Binh Thudn, vffa gpn nhe, thudn tien eho viee mang di xa. Day manh tuyen truyen quang ba de du khach nhan didn dffde do la qua lffu niem dae trffng cua van hda dd't nffde va con ngtfdi Binh Thuan.
Mlu ma va cha't Itfdng eua san pham Iffu niem ludn Id ye'u td' dau tidn quye't dinh de'n nhu cau mua sam cac san pha'm lffu niem. Ye'u to' quan trong tid'p theo chinh la gid ca, dja diem san xud't, bay ban san phd'm Iffu niem. Ben eanh do, thai dp phuc vu etia nhan vien bdn hang cung can quan tam hdn nffa, eung la yd'u to' quan trpng.
Cde cap chinh quyen cua tinh can thtfc hien ed hidu qua ede chinh sdeh vi md de tao dieu kien cho lang nghd phdt tridn, dde bidt chu trpng de'n thanh phan kinh te'ttf nhan nho d lang nghe bang cdc giai phdp cu the nhtf cliinh sdch thdng thoang, ngudn vd'n dl tid'p cdn, hd trd xue tie'n thffdng mai, hd trp dao tao nghe, giiip dd giai quye't d nhiem mdi trtfdng.
Khuyen khich cae hp sdn xua't d lang nghe lien kd't vdi nhau dd thdnh nhtfng cd sd, nhffng doanh nghiep manh tai ede huyen. Tao dieu kien de cde td chffe, cd nhan trong cdc lang nghd tham gia nghien cffu, ap dung cdng nghe mdi de nang cao chd't Iffdng san pham.
Can bd' tri, khuye'n khich doanh nghiep dau ttf Trung tam gidi thieu tap trung san pham Itfu nidm, qua tang, san vat dac trffng cua tinh tai cdc khu du lieh. Kd't hdp td chtfc cac Id hpi gdn vdi ddc san cua tinh nhff: Le hdi qud thanh long, che bie'n qua thanh long Binh Thudn, tdng them ke hdi am thffe, che' bie'n mtfc mdt ndng...
Tiem nang du lich Binh Thudn dtfdc ddnh gid Id the'manh noi trdi so vdi nhieu nganh kinh te khdc. Tuy nhien, ngoai dtfa trdn ngudn lffc tdi nguydn du Iich tff nhien hodc di tich vdn hda sin cd, caned sff lien ke't cac ngudn tai nguyen, trong dd viec khai thdc san pham lang nghe truyen thd'ng, tim dffde san pham lffu mem dde trffng ndi trdi, chinh la khai thdc ed hidu qua ngudn tai nguyen vdn hda phuc vu phat trien du lich, cdn la ddng gdp quan trong trong vide khdi phuc va phdt trien cae nganh nghe thu cdng da hi mai mpt trong ndn kinh te' thi trffdng vd qua trinh cdng nghiep hda, hien dai hda da't nffdc, gdp phan gin giff nen van hda dam da ban sdc ddn tdc •
TAI LIEU THAM KHAO:
1. Duy Quang (2019). Tiem ndng Idn. vi sao du Uch Binh Thudn chUa the "cat cdnh".
2. Qudc hdi (2017), Lual Du Ifch ndm 2017, sd09/20l7/QH14. ngdy 19/6/2017.
3. UBND tinh Binh Thuan (2019), Quy hoach phdt trien du lich linh Binh Thudn den ndm 2020 tdm nhin den nam 2030.
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4. UBND tInh Binh Thudn (2019), Quy hogch long the phdt tnen Khu du lich qud'c gia Mui Ne, itnh Binh Thudn den ndm 2025, tdm nhin di'n ndm 2030.
5. Dia chi Binh Thuan (2006). 5^ Van hda Thdng tin thh Binh Thudn, Binh Thuan.
Ngay nh§n bai: 9/6/2020
Ngay phan bidn danh gia va sii'a chffa: 19/6/2020 Ngay chdi'p nhSn dSng bai: 29/6/2020
Thong tin tdc gid;
ThS. N G U Y I N THI HOAI THANH Khoa Kinh te'Tai nguydn Moi trtfofng
Trtfdng Dai hpc Tai nguydn va Mdi trtfdng TP. H 6 Chf Minh
HARNESS THE TOURISM RESOURCES OF BINH THUAN PROVINCE FROM SOUVENIRS
• Master. NGUYEN THI HOAI THANH Faculty of Natural Resources and Environment Economics Ho Chi Minh City University of Natural Resources and Environment
ABSTRACT:
Binh Thuan Province's tourism potential is huge to make the tourism industry become the provincial spearhead economic sector. Souvenirs are one of the most important factors in the tourism product and they play a vital role in the tourism industry's revenue source. This paper presents the issue of introducing and selUng imported and non-local souvenirs in tourist areas.
Local products that are made by Binh Thuan Province's traditional craft villages are quite shnple and not unique. Based on this paper's findings, some solutions are given in order to promote local souvenirs of Binh Thuan Province, contributing to boost the harnessing effieieney of provincial cultural resources of Binh Thuan Provmce's tourism industry.
Keywords: Souvenir, traditional craft villages, Binh Thuan Province, tourism resources, local typical products.
So 16-Thdng 7/2020 191
