CHIEN LIT0C PHAT TRIEN
SAN PHAM DU LICH MCfl TAI KHU DU LICH DONG TRlTdNG - DAO 6 HUYEN VINH ClfU
TINH DONG NAI
• N G U Y I N CONG HOAN - N G U Y I N THj NGOC DIEP
TOM TAT:
Dulich la mpttrongnhifngnganhldnh temui nhpn eua tinh Dong Nai, ddng vai trd to Idn trong sif nghiep phat trien kinh le eua tinh, tao nhieu cdng an vi6c lam cho ngtfdi Iao dpng, nSng cao ddi sd'ng eua ngtfdi dSn. Khu du lich Dao 6 - Dong Trtfdng tpa lae tai thi tran VTnh An, huy6n VTnh Cu'u, linh Dong Nai each trung tam TP. Ho Chi Minh khoang 70 km v& each trung tam TP.
Bien Hda khoang 30 km. Khu du lich nam giffa Idng ho Thuy dien Tri An, tren hai hon dao ldn va nhd, vdi dien tich khoang 24ha, khdng khi trong lanh, xanh mat vdi nhieu hoat dpng dich vu nhtf ItfU tru, an ud'ng, tham quan, vui ehdi giai tri, vdi cac trd chdi gan gui vdi thien nhidn vk sinh thai. Trong gidi han bai nghien eifu nay, tac gid manh dan dtfa ra mdt sd' s3n pham du lieh mdi dtfa tren eac san pham du lieh da cd san, nham thu hiit khach du lich npi dia va qud'c te d lai, tham quan va tieu diing cac djch vu tren dao vdi thdi gian lau hdn, trai nghiem va htfdng thu nhCtng dich vu rieng cd eua khu du lieh trong Idng ho Tri An hien nay.
Tuf khoa: Du lich sinh th^i, san phim du lich mdi, khu du Hch Dao 6 - Dong Trtfdng.
1. Cd sd ly Iu3n ve chie'n hide phat trien san pham du lich
Theo khoan 5, dieu 3 Luat Du lich Viet Nam, 201 Ted n6u: San pham du lich la tap hdp cac dich vu tren cP sd khai thae gia tri tai nguyen du lieh de thda man nhu cau cua khaeh du hch.
Theo khoan 6, dieu 3 Luat Du lieh Viet Nam 2017, ed neu: Khu du lieh la khu vtfccd tfu the've tai nguydn du lich, dtfdc quy hoach, d^u ttf phat irien nham dap tfug nhu eau da dang cua khach du lieh. Khu du lieh bao gdm khu du lich cap tinh va khu du lieh qud'c gia.
2, Hi$n tr^ng khai thac cac san pham du lich tai khu du Ijch Dao O - Dong Tru'dng
2.1. Bdnh gid hogt dgng khai thdc tdi nguyen du lich
- Du tich sinh thdi: Du khaeh ed the kham pha quan the khu du lieh tren Dao O va Ddng Trtfdng
vdi he ddng thtfe vat dtfdi ntfdc trong Idng ho Tri An lam eho du khdch cam tha'y ihoai mai va de chiu. Du khach ed the de'n dao Dong Trtfdng thtfdng thu'c eac loai eay an qua nhtf man, chom chdm, mil... va trai nghiem ciing vdi ngtfdi dSn lang chai va cudc sd'ng thtfdng nhat cua mot ngi/cfi ndng dan chan nudi heo, ga, vit va lam ray...
- Du lich nghi dudng: Phat trien khu nghi dtf8ng ke't hdp du lich smh thai va cac hoat dpng vui chdi giai tri phuc vu an dtfdng va nghi dtfdng. Hi6n nay, gia thue leu khoang 250.000 ddng - 350.000 ddng/leu/dem, gia phdng thtfdng khach san dai chuan 3 sao vdi ehuan phdng gitfdng ddn va gitfdng ddi vdi mtfc gia ttf 1.200.000 dong/ngay thtfdng de'n 1.500.000 dong/ngay ll tit.
- Du lich mgo hiem, cdm gidc mgnh: Khu du lich sinh thai Dao 6 - Dong Trtfdng khdng ehi la ndi ed thang canh thd mdng, ma cdn la ndi de du
382 So 11 -Thang 6/2019
KINH DOANH
khach tim cam giac manh qua cac loai hinh du lich mao hiem. Loai hmh du lieh mao hiem nay dtfde nhieu ban tre va du khach trong va ntfdc ngoai ra't quan tam khi de'n vdi khu du lich. Du lich mao hilm lan xud'ng Idng hd, dua thuyen, ca nd, Itfdt van va mot sd'hoat ddng vui chPi khac.
- Du lich tham quan. Khu du lich sinh thai Dao 6 - Dong Trtfdng dtfde thien nhien danh eho nhieu lAi ai. Nhu'ng thang canh cua vung lan can vdi doi vtfdn xoai, dieu, rtfng nam trong khu du lich cung nhtf vdng lan can, nam xung quanh khu du lich tham gia cac chtfdng trinh glai tri iren Idng ho.
- Du lich hgi nghi - hgi thdo: Vdi tfu the ve khi hau canh quan thien nhidn, mdi trtfdng, didn tich rpng ldn, nhieu khu phuc vu eho hoat dong sinh hoat tSp the', cam trai, giao Itfu van hda, to chtfc cac cupc gap mat cud'i nam cho eae cd quan, to chtfc, cac cong ty trong va ngoai tinh khae eo nhu cau.
2.2. Ddnh gid hogt ddng kinh doanh cdc dich vu du lich
- Dich VH luu tni: He thd'ng cac cd sd Itftf tru du lich phat trien kha da dang, vdi vide cai tao nang cap cae cd sd cu va xay mdi he thd'ng cae khach san, bungalovi', leu cam trai tai khu du lieh. Tuy nhien, vao nhiJng dip Id hpi va miia cao diem, so' phdng chtfa dap tfng dtfde nhu eau Itfu irii eua khach du lieh, dan de'n tinh trang qua tai, thid'u phong tram trpng.
- Dich vu dn ud'ng: Tai khu du lieh ed mpt sd' mdn an dia phtfdng dtfde nudi va danh bat tai Idng ho vdi cac mdn ca, tdm,.. he ihd'ng nha hang lai khu du lich phuc vu hen tuc vdi cae btfa an sang, Infa, khuya, vdi gia ttf 40.000 ddng/khaeh dd'i vdi phan an chinh bao gom ca cdm phan, tra da, trang midng.
- Dich vu diem tham quan, vui chai gidi tri: Khu du lich sinh thai noi tie'ng vdi nhu'ng trd ehdi mao hiem trdn sdng, Idng ho cho dd'i ttfdng du khach thich cam giae manh, mao hie'm Mat khdc, tai khu du lich edn ed it Ird ehPi mang tfnh cha't giai tri ve dem ngoai nhffng chtfdng trinh dd't liJa trai, thtfdng thtfc nghd thuat bleu dien, eung nhtf mpt sd chtfdng irinh khac mang tinh ddn le, ddn didu chtfa gay dtfdc stf chu y cua du khach.
- Djch vu khdc: Hidn tai, khu du lich cd mpt so' tro ehdi giai tri mien phi dtfdc tinh vao trong gia ve nhtf di chuyen bang phtfdng tidn la tau/ca nd vdi gia 150.000 dong/ngtfdi, nhtfng eung cdn nhieu tro ehdi thu phi va chtfa ed nhieu dich vu vui chdi
giai tri mang tinh cha't trpn gdi, lam cho du khaeh khdng quan tam nhieu khi chtfa co chinh sach thu hiil, khuyd'n mai ha'p dan.
2.3. Ddnh gid cdm nhgn ciia du khdch ve sdn phdm du lich
Khu du lieh nlm each bd'n tau Dong Trtfdng khoang 15 phut di tau, thuyen hoac ca nd ra hdn dao. Vdi vi tri dac bidt, ridng co dd'i vdi nhifng do'i tu'dng du khiich muo'n trai nghiem, kham pha thien nhidn, sinh thai, khae la so vdi eac diem du lich khac tai tinh Dong Nai va cac vung phu can, du khach de'n vdi khu du lich deu cd cau tra ldi la thich va rat thich vi vi tri dia ly, khdng khi trong lanh, phong canh, yen tinh, kie'n true, net dac trtfng ve ddi sd'ng eua ngtfdi dSn chai Itfdi, danh bat ca va nudi ca be that tha, chat phat, am thtfc dae san rieng cd, danh lam thang canh la dieu mdi du khaeh dtfde trai nghiem ndi dSy.
- Ddnh gid cda du khdch vi cdc yiu tdcd'u thdnh sdn phdm du lich
Nhdm nghien ctfu dieu tra bang khao sat dd'i vdi du khach de'n tham quan, nghi dtfdng, vui ehdi giai tri, hdi nghi hpi thao va eae mue dieh khac khi de'n khu du lich sinh thai Dao 6 - Dd'ng Trtfdng, tai huydn VTnh Ctfu, tinh Dong Nai, vdi td'ng sd' phie'u phat ra la 125 phie'u, trong dd thu ve dtfdc 115 phie'u va cd 100 phid'u hdp Id. Kd't qua thu dtfdc cho tha'y, tac dpng cua san pham du lich khu du liehsinh thai d mtfc dp binh thtfdng. Mdt so'yd'u to'dtfde du khaeh danh gia td't va rat td't, dd la: yeu Id' khi hau, thd' nhtfdng; Phong eanh tren Idng hd va hai ben bd; Tai nguyen ntfde, ho, he ddng thtfc vat tren longhd; Stf than thidn cua diin dia phtfdng;
Cac phtfdng tidn giao thdng phuc vu du lieh van chuye'n va tham quan; va'n de an loan dtfdc du khaeh cho la td't. Mpt so' ye'u to' du khach danh gia kem nhtf gia ea lien quan de'n cae boat ddng du lich trdn dao; Cac dac san dac trtfng cua dia phtfdng; thai dp phue vu eua nhan vidn; Cae edng trinh kid'n trti; Cac loai hinh Itfu tru; Dieh vu vui ehdi giai tri tren bd va dtfdi ntfde. Day chinh la van de eae nha quan ly tai khu du lich can Itfu lam trong vide quan ly gia ea tai khu du lich trdn ta't ea cac hoat ddng nhtf gia vedich vu, Itfu tru, an ud'ng, tham quan, thai dp phuc vu. Nd'u cdng lae quan ly gia ea khong td't se tao ndn mpt a'n ttfdng khdng td't dd'i vdi du khaeh. Yd'u to'dich vu vui ehdi giai tri khaeh diinh gia la kem nha't (1.94), mae dii tai khu du lieh da ed mdt so' trd ehdi cam giae manh kha noi bat, nhtfng bdn canh dd edn nhieu trd ehdi
S d n -Thang 6/2019 383
giai tri ngheo nan, lac hau va nham chan ddi khi khdng ed. Thtfc Id' dich vu vui ehdi giai tri lai khu du lich cdn qua ngheo nan, chtfa ed nhifng khu vui chdi giai tri qui md ldn de' phuc vu dSn dia phtfdng va du khach. Ke't qua ttf bang khao sat cho tha'y du lich tham quan cd mtfc chenh lech tha'p nha't (0,06). Loai hinh du lich nghien etfu, hpc tap (0.23) mot phan do loai san pham nay du khaeh cho la khdng quan trpng lam. Tuy vay, dSy la loai san pha'm chung ta nen tie'p tue duy tri ldi the' eua nd irong viee lao ra eae san phS'm dac trtfng eua khu du lieh. Trong khi do, loai hinh trai nghiem chenh lech ldn nha't (1,21) va ke'de'n la dulich sinh thai (0,76). Dieu nay chtfng td eae san pha'm du lich lai khu du lieh sinh thai Dao 6 - Ddng Trtfdng chtfa dap tfng dtfdc stf mong ddi cua du khaeh.
- Ddnh gid cua du khdch ve mdc do cdn thii't phdt trien cdc sdn phdm du lich mdi
MOc do can thiet phdt trien san phdm mdi tgi l<hu du Ijch
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Nguon: Kef qud dieu tra cua tdc gid, 2019
Tren cd sd danh gia thtfe irang san pham du lieh tai khu du lieh sinh thai Dao O - Dong Trtfdng, khi tid'n hanh khao sat mtfc dp can thid'l phat trie'n cac san pham du lich mdi tai khu du lich trong thdi gian tdi, ke't qua thu dtfdc nhtf sau: Ke't qua khao sat eho tha'y, ra't can phat trien them mdt so' san pha'm du lich mdi lai khu du lieh bdi ehi cd phat trid'n san pha'm du lieh mdi, mdi cd the lam giam dtfdc stf nham chan va giam siit cua Ihi trtfdng khaeh eii, dong thdi ha'p din thu hut tbi trtfdng khaeh mdi.
Loai hinh du lieh ma du khaeh cho rang ra't can thid't la du lieh kham pha. mao hiem vdi sd' phie'u ra't can thie't va can thid'l chie'm 96%, tid'p theo la du lich tuan trang mat, du lieh trai nghidm (91%
va 90%). Ben eanh do, du Hch hpi nghi hdi thao va du lieh khac eung dtfdc khach du lich cho rang
can thid't (88% va 75%). Vdi lai nguyen thien nhidn sSn cd: khung canh trff tinh, lang man, khu du lich sinh thai Dao O - Dong Trtfdng rat nhieu eanh dep ydn blnh, ndn thd, cd mot khi hSu trong lanh, mat me, ra't phia hdp cho viec phat trien log!
hlnh du lich nay, vi chi cd san pham mdi ha'p dSn thi mdi co thd' niu chan du khach d lai thdi gian tit 2 dd'n 3 ddm ma khdng cam tha'y stf nh^m chSn trong chuye'n du Ijch cua minh. Mdt mat, san pham mdi se niu keo so' Itfdng khaeh du hch da dd'n 1 l^n se quay ird lai lan ke' tie'p, eung nhtf thu hlit ha'p dan thi trtfdng khach mdi dd'n vdi dao.
3. Chid'n lU^c phat trien san ph^m mdi 3.1. Hinh thdnh chien Iddc sdnphdm mdi Kd't hop cae ye'u to' mdi trtfdng ben trong (Diem manh va diem ye'u), mdi trtfdng ben ngoai (Cdhpi va thaeh thtfc) dtfdc danh gia tap trung nhal trong ma tran SWOT nham dtfa ra nhu'ng chien Itfdc phat trien san pham du lich mdi lai khu du lieh sinh thai D^o 6 - Dong Trtfdng trong thdi gian tdi theo Bang 1.
3.2. De xud't sdn phdm du lich mdi
3.2.1. De xudt mot sd chien luge phdt trien san phdm du lich mdi tgi khu du lich Ddo O - Dong TrUdng Chii'n luge 1: Phat trien san pha'm du lich nghi dtfdng - du lich tuan trang mat.
Tuan trang mat dtfde cac cSp vd chdng xem nhtf thdi gian dac biel trong cudc sd'ng vd chdng mdi bai dau ciia minh, vd ehdng kd'l h6n nhieu nam nhtfng nhan ky nidm dam ctfdi dong, dam ctfdi bac, dam ctfdi vang, dam ctfdi kim etfdng se chpn ky nghi tai khu du lich. Trong xu Ihe hien nay, cac ddi vd chdng di nghi luan trang mSt sau dam ctfdi ngay eang trd nen phd bie'n va hp thtfSng ehpn 1 trong 2 xu htfdng sau:
- Du lich tuan trang mat theo tour - Du Hch tuan trang mat ttf tiic
Chie'n luge 2: Phat trid'n san pha'm du lich vui chdi, giai tri, trai nghidm - du lich cud'i tuan, ngay Id, td't danh eho gidi tre.
Du hch cudi tuan danh cho gidi tre la mot dang hoat dpng cua dan ctf cac do thi, thanh pho', vao nhtfng ngay nghi cud'i tuan, ngay Id, let vao nhiTng vung ngoai d hoac phu can, ed dieu kidn de dang hoa nhap vdi thidn nhien, nh^m nghi ngdi, giai •f'
384 S d n -Thang 6/2019
KINH DOANH
Bang 1. Ma trgn SWOT ve san phdm du Ijch mdi tgi khu du Ijch sinh thai dao 6 - Dong Trudng trong thdi gian tdi
Ma tr|n SWOT
Cac diem manh (S)
S1: Thuong hieu khu du hch Dao 6 • Dong Trudng can duoc khang dmh va tin cay S2: Chinh sach du an ve dau tiJ phai trien san pham du Ijch mdi
S3; Co mdi quan he, lien ket hpp tac va he tho'ng phan phoi vdi cac doi tac doanh nghiep du lich. cung cap djch vu S4: Tai nguyen nhan van va Ihien nhien phong phu
S5:V!tridialy, khihau Cac diem ygu(W]
W1: Nh^n liJc chuyen mdn, nghi&p vu va chuyen trach ve marketing du hch cdn yeu W2; Kha nSng thfch dng vdi tinh thdi vu, gia trong du hch yeu
W3: Cong tac xSy dtfng cac chien Itfdc ngan han va dai han cdn nhieu bSt c^p W4: Tinh nang dpng cua nhan vien, than thien cua ngtfdi dan va nhSn vien cdn han che
W5: Phuong tien giao thdng, cd sd ha tang cdn han che
Cac cd hdi (0) 0 1 : Nhu cau du hch ngay cang tang nhat la khaeh npi dia
02: Chinh quyen dja phuong cd quan tam dau tu cho khu du lich sinh thai Dao 6 - Dong Trudng
03: Thu hill manh nguon khach ndi dja chu yeu thudc gidi tre, trung men, khach cd thu nhap on dinh 04: Xu hudng du lieh trd ve vdi thien nhien, sdc khoe, ndng thdn, trang trai.
van hda
05: Xu htfdng du heh trd ve vdi thien nhien, sdc khoe. van hoa Kgi hdp(S-O)
IQtai thac them^nh, t$n dijng cd h0i - Chien lUdc phat triin cac san pham du hch mao hiem, kham pha. trai nghiem (CL1): 82,3,4.5 + 0u,3,4,5
Ket hop (W-0)
Han che diem yeu, d)dp lay cd h$i - Chien lUdc phat trien cac san pham du hch sinh thai mdi nham vao khach ndi dia trai mua (CL3): VJ2.A + 0i,3,4
Cac de dpa (J) T1: Thieu hut nhan Itfc Market- ing, chuyen nghiep T2: Mdi trudng. tai nguyen can kiet, thiSn tai dieh benh tang T3: Ban sac van hda bi de doa, t& nan xa hpi gia tang T4: Odi thu canh tranh ve nguon khach ndi diatrong khu vtfc rat manh me va nhieu tiem nang
T5: Thieu su lien ket dong bd glQa cac nha cung cap dich vu du hch
Ket hdp (S-T)
Phat huy the manh, day lui nguycd
- Chien luoc phat trien san pham du hch nghi dtfdng (CL2):Si,3,4+T2,3.4
Kethdp(W-T)
Khac phuc yeu kem, han che dedqa
Chien luoc phattrien san pham du hch vui chdi, giai tri danh cho gidi tre (CL4): Wi,2,3 + Ti,4
phuc hdi stfc khde, tim hieu eae gia tri van hda Iruyen ihd'ng cung nhtf trai nghidm cua mdi ngtfdi tai ndi minh de'n nghi ngdi hoac tham quan, kem theo vide lieu thu nhffng gia tri ve ttf nhien kinh le' va van hda.
Chii'n luge 3: Phdi trien eae san pham du lich sinh thai mdi nham vao khaeh npi dia - du lieh trai nghiem ddi sd'ng thtfdng ho trdn ho Tri An.
Du lieh trai nghiem trd thanh nhffng ngtfdi ndng dan thtfe stf eua du khaeh de'n vdi khu du lieh sinh thai Dao O - Dd'ng Trtfdng. Du khach se trai nghidm thanh nhtfng ngtfdi ngtf dan danh bat ea, giang eau, tha Itfdi trdn ddng sdng La Nga va ho Tri An, hoae trd th^nh ngtfdi dan chuydn nudi ea be trdn sdng nhtf eho ca an, bat ca, lam thtfdng lai tren be ca, hoac trai nghidm hda than mdt thtfdng
So 11 -Thong 6/2019 3 8 5
giai iri ngheo nan, lae hau va nham chan ddi khi khdng CO. Thtfe te'dieh vu vui ehdi giai tri tai khu du lich cdn qua ngheo nan, chtfa cd nhffng khu vui chdi giai tri qui md ldn de' phue vu dan dia phtfdng va du khach. Ke't qua ttf bang khao sat cho tha'y du lich tham quan ed mtfc ehenh Idch tha'p nha'l (0,06). Loai hlnh du lieh nghidn etfu, hpc tap (0.23) mpl phan do loai san pham nay du khach eho la khdng quan trpng lam. Tuy vay, day la loai san pham chung la ndn tid'p tuc duy tri Idi the' cua nd trong vide tao ra eae san pha'm dae trtfng eua khu du lich. Trong khi dd, loai hlnh trai nghidm chenh lech ldn nha'l (1,21) va kd'de'n la du hch sinh thai (0,76). Dieu nay chtfng to cac san pha'm du lich tai khu du lich sinh thai Dao 6 - Dd'ng Trtfdng chtfa dap tfng dtfdc stf mong ddi cua du khach.
- Ddnh gid cua du khdch vi mdc do cdn thii't phdt tnen cdc sdn phdm du lich mdi
MOc dd cdn thiet phdt trien san phdm mdi tgi khu du iich
Ngudn: Kit qud dieu Ira cda tdc gid, 2019
Tren ed sd danh gia thtfe trang san pham du lieh lai khu du lich sinh thai Dao O - Dong Trtfdng, khi tie'n hanh khao sat mtfc dd can thid't phat trie'n eac san pham du lich mdi tai khu du lich trong thdi gian tdi, ke't qua thu dMc nhtf sau: Ke't qua khao sat cho tha'y, ra't can phat trie'n thdm mpt sd' san pham du lich mdi tai khu du hch bdi chi cd phat trien san pha'm du Heh mdi, mdi ed the lam giam dtfde stf nham chan va giam sut ciia thi trtfdng khdch cu, dong thdi ha'p dan thu hut thi trtfdng khach mdi.
Loai hlnh du lich ma du khach eho rSng ra't can thid't la du lich kham pha, mao hiem vdi so' phid'u ra't can thie't va can thid't chid'm 96%, tie'p theo la du hch tuan trang mat, du lich trai nghiem (91%
va 90%) Ben canh dd, du hch hdi nghi hdi thao va du lieh khac eung dtfdc khach du lieh eho rang
can thiet (88% va 75%). Vdi tai nguydn ihign nhidn sin ed: khung canh trtf tinh, lang man, khu du lieh sinh thai Dao 6 - Dd'ng Trtfdng rsft nhieu canh dep yen blnh, ndn thd, cd mpt khi hau trong lanh, mat me, ra't phu hdp cho vide phat triin lo^i hlnh du lieh nay, vl ehi cd san pham mdi htip din thl mdi ed the niu chan du khach d lai thdi gian tii 2 dd'n 3 ddm ma khdng cam tha'y stf nham chan trong chuyd'n du lieh eiia minh. Mdt mat, san phim mdi se niu keo so' Itfdng khaeh du lich da de'n 1 lan se quay trd lai lan kd' tid'p, cung nhtf thu hiil hap dan thl trtfdng khach mdi de'n vdi dao.
3. Cliid'n lu'dc phat trien san ph^m mdi 3.1. Hinh thdnh chie'n Iddc sdnphdm mdi Kd't hdp cac yd'u to' mdi trtfdng ben trong (Diem manh va die'm yeu), mdi trtfdng ben ngoai (Cdhoi va thach thtfe) dtfde danh gia lap tmng nhat trong ma Iran SWOT nham dtfa ra nhffng ehie'n Itfdc phdt trid'n san pha'm du lieh mdi tai khu du lieh sinh thai Dao 6 - Dong Trtfdng trong thdi gian tdi theo Bang 1.
3.2. De xud't sdn phdm du lich mdi
3.2.1. De xudt mgt sd chie'n luge phdt trien sdn phdm du lich mdi Igi khu du lich Ddo O - Dong Trudng
Chien luac 1: Phat trien san pha'm du lieh nghi dtfdng - du lich tuan trang mat.
Tudn trang m3t A\i(Jc cic cap vc(
chong xem nhtf thdi gian dac biet trong cupc sd'ng vd chong mdi bat dau ciia mlnh, vd chdng ke't hon nhieu nam nhtfng nhan ky nidm dam ctfdi dong, dam ctfdi bae, dam ctfdi vang, dam ctfdi kim etfdng se ehpn ky nghi tai khu du lich. Trong xu Ihd'hiSn nay, eae ddi vd chong di nghi tuan trang mat sau dam ctfdi ngay cang trd ndn pho bid'n va hp thtfdng ehpn 1 trong 2 xu htfdng sau:
- Du hch tuan trang mat theo lour - Du lich tuan trang mat ttf Hie
Chie'n luac 2: Phat trie'n sdn phim du lieh vui ehdi, giai tri, trai nghiem - du lieh cud'i tuan, ngay le, td't danh cho gidi Ire.
Du lieh eud'i tuan danh cho gidi tre la molding hoal dgng eiia dan ctf eac do thi, thanh phd, vac nhffng ngay nghi cud'i tuan, ngay Id, te't vao nhu'ng vung ngoai d hoac phu can, cd di^u kidn dd dang hoa nhap vdi thidn nhidn, nham nghi ngdi, gi^itn-
384 So 11 -Thang 6/2019
KINH DOANH
Bang 1. Ma trgn SWOT ve sdn pham du Ijch mdi tqi khu du Ijch sinh thai ddo 6 - Dong Tri/dng trong thdi gian tdi
Ma trf n SWOT
Cac diem manh (S)
S1:Thuong hieu khu du lich Dao 6-Dd'ng Trudng can dUdc khang dmh va tin cay S2: Chinh sach du an ve dau lu phat trien san pham du hch mdi
S3: Co mdi quan he, lien ket hpp tac va he thong phan phdi vdi cac dd'i tac doanh nghiep du lich, cung cap dich vu S4: Tai nguyen nhan van va thien nhien phong phil
S5:Vitridialy, khihau Cac dilm y^u (W)
W1: Nhan Itfc chuyen mon, nghiep vu va chuyen trach ve marketing du hch cdn y^u W2: Kha nang thich ling vdi tinh thdi vu, gia trong du hch y#u
W3: Cdng tac xay dung cac chien lUpc ngan han va dai h?n cdn nhieu bat cap W4: Tinh nang dong cue nhan vien, than
&ii|n cua ngtfdi d^n va nhan vien cdn han che
W5: Phiidng hen giao thong, co sd ha tang con han che
Caccdh0i(O) 0 1 : Nhu cau du lich ngay cang tang nhatla khach npi dia
02: Chfnh quyen dia phuong cd quan tam dau tu cho khu du lich smh thai Dao 6 - Ddng Trudng
03: Thu hut manh nguon khach npi dia ehu yeu thupc gidi tre, trung nien.
khach cd thu nhap d'n dmh 04: Xu hudng du lich trd ve vdi thien nhien, sdc khde, nong thdn, trang trai.
van hda
05: Xu hudng du hch trd ve vdi ihien nhien, siic khoe, van hda Ket hdp (S-O)
Khai ffiac the manh, ^n dung ca h^i
• Chien lUdc phat trien cac san pham du hch mao hiem, kham pha, trai nghiem (CL1): 82,3.4.5 + Oi.z.3,4,5
Ket hdp (W-0)
Han che diem yeu, chdp lay cd h^i - Chien luoc phat trien cac san pham du hch sinh thai mdi nham vao khach npi dia trai miia (CL3): W2,4 + Oi,3,4
Cac de doa (T) TI: Thieu hut nhan lUc Market- ing, chuyen nghiep T2: Moi trudng, tai nguyen can kiet, thien tai djch benh tang T3: Ban s^c van hoa bi de dpa.
te nan xa hdi gia tang T4: Dd'i thu canh tranh ve nguon khach npi diatrong khu VUc rat manh me va nhieu tiem nang
T5: Thieu siJ lien ket ddng bd gii3a cac nha cung cap dich vu du hch
Ket hpp (S-T)
Phat huy the manh, day lui nguy CO
- Chien luoc phat tnen san pham du hch nghi dudng (CL2):Si.3.4+T2.3.4
Ket hpp (W-T)
Khac phuc ye'u kem, han efts' dedqa
Chien lupc phat trien san pham du lich vui chdi, giai tri danh cho gidi tre (CL4): Wi,2,3 + T1.4
phuc hoi stfc khde, tim hieu cac gia tri van hda imydn thd'ng eung nhtf trai nghidm eua m5i ngtfdi tai ndi minh de'n nghi ngdi hoae tham quan, kem theo vide lidu thu nhffng gia tri v l ttf nhidn kmh id' va van hda.
Chii'n luac 3: Phat trid'n eae san pham du lich smh thai mdi nham vao khach ndi dia - du lich trai nghiem ddi sd'ng thtfdng hd tren hd Tri An.
Du lich trai nghiem trd thanh nhffng ngtfdi ndng dan thtfc stf eua du khaeh dd'n vdi khu du lieh smh thai Dao 6 - Dd'ng Trtfdng. Du khach se trai nghiem thanh nhffng ngtfdi ngtf dan danh bat ca, giang eau, tha Itfdi tren ddng sdng La Nga va ho Trj An, hoac trd thanh ngtfdi dan chuyen nudi ca be tren sdng nhtf cho ca an, bat ca, lam thtfdng lai tren be ea, hoac trai nghiem hda than mot thtfdng
So 1 1 - T h a n g 6/2019 3 8 5
nhan kinh doanh budn ban tren ho Tri An.
3.2.2. Mot sd gidi phdp hodn thien chie'n luge phdt trien sdn pham du lich mdi khu du lich Ddo O - DSng Trudng
' Tdng cudng ddu tu ngdn sdch phdt trien sdn phdm dich vw du lich mdi:
DSm bao 6.\x cd ca'u nguon vo'n dau ttf tff ngan saeh nha ntfdc, ngan sach ttf cae to ehtfe khac, hoac huy dpng ngudn ngan sach tff cae boat ddng xa hoi hda trong dan, doanh nghiep nhlm thtfc thi nang ddng va hieu qud cae ed che', ehinh sach tai chinh va cac chinh s^ch lien quan dd' tao thuSn ldi va tbiic day phat tri^n du lich ndi chung va phat trie'n he thong san pham du lich phii hdp.
- Day mgnh cdng tdc qudng bd, marketing:
Ban lanh dao khu du lich sinh thai Dao 6 - Dd'ng Trtfdng can quan tam dd'n cdng lac quang ba va xiic tie'n san pham du lieh trong thdi gian qua. Khu du lich da cd trang website ridng vdi sd' ttfdng ngtfdi truy cap ngay mdt nhieu. Trdn trang website, khu du lich thtfdng xuyen dang tai eae thdng tin ve san pha'm mdi, dich vu vui chdi giai tri, tham quan, ve gia cae cae dich vu, ve cd sd vat chat, ve chat Itfdng dich vu, vi cd sd Itfu tni va an ud'ng, dia dilm thud to ehtfc stf kien - hpi nghi, va eae dieh vu khae... vdi eac mtfe gia cdng khai trdn mang nham giup du khach an tam vdi mtfc gia dich vu khi de'n vdi khu du lieh. Hdn ntfa, trang website eung viet nhffng bai vid't ve hoat ddng cua khu du lich thtfdng xuydn, trong do cd stf ddng gdp, khen ehe ciia du khach tren dien dan eiia website.
- Cung co' vd phdt trien nguon nhdn luc dia phuang:
Khu du lieh nen thtfdng xuydn mdi cac nha quan ly, ngtfdi cd kinh nghiem ve dao lao va giang day, cung nhtf md eae Idp ehuyen de ve mpt sd' ITnh vtfe trong hoat ddng du lieh nhtf: nghiep vu ehuyen nganh, ky nang mem, ky nang giao tid'p, to' chtfc stf kidn, thuyd't minh vien tai die'm, ky nang sd ctfu ctfu ihtfdng, hua'n luyen vien cac trd ehdi,...
giiip nang cao cha't Itfdng nguon nhan Itfc hidn tai.
- Khuye'n khich stf tham gia cua cong ddng dia phuefng
Khu du lieh sinh thai Dao O - Dd'ng Trtfdng
mud'n phat trien du lich mdt each b^n vffng thi y thtfc eiia cdng dong dia phtfdng nam tfong khu du lich cung nhtf viing ISn cSn la mot nhan td' quyet dinh he't stfc quan trpng. Cdng ddng ctf dan dia phtfdng la nhtfng hd gia dinh tham gia trtfc tid'p vao mdt so' khau dich vu du lich mdi va ngtfdi dan vung ISn can khu du lich phai ddtJc khai thdc tdi da cac ngudn ldi dd' phuc vu cho cudc sd'ng, nhtfng khSng dtfdc gay ra cac tac dpng xa'u dd'n viec phat trien du hch ben vffng. Mpt moi trtfdng du lieh an loan, than thien ludn la dieu du khach mong muon. VEI stf phat trid'n ben vffng la ye'u td' quan trpng de phSl trien kinh td' - xa hdi. cung nhtf phat triin khu du lich sinh thai.
4. Ket luSn
Trong thdi gian qua, san pham du lich tai khu du lich sinh thai Dao O - Dong Trtfdng ddng gop cho phat trien kinh te' - xa hdi cua huydn Vinh Cu^
ndi rieng va tinh Dong Nai ndi ehung. Tuy nhien, loai hinh va san pham du Heh van chtfa ttfdng xiJng so vdi tilm nang phat trie'n ciia dia phtfdng. Danh gia chung ciia du khach, san pham du hch coo ddn dieu, trffng lap, qui md nhd, cha't Itfdng chtfa tot, chtfa cd san pham du lich mdi mang tinh ddt pha, mac dii lai nguydn du lich ttf nhien va nhan v3n da dang va phong phu. Khi danh gia ve san pham du lich, du khach cho rang san pham du lich dang d mtfe blnh thtfdng, dac biet la dich vu vui chdi giai tri la ye'u kem nhat; du khaeh ehi danh gia to't cac yd'u to' ve vi tri dia ly, khi hau, tai nguyen thien nhien, thai dp than thidn eua ngtfdi dan, tinh an loan eao khi du iich... De khac phuc nhffng han che trdn, thiic day phat trie'n san pha'm du lich tai huyen VTnh Ctfu phat trid'n ben vtfng trong dieu kien canh tranh gay gal nhtf hien nay, ddi hoi can cd nhffng chien Itfdc diing dan trong qua trinh phat trie'n cac san pham du lich. Sdm tao ra mpt trung tam hpe tap, tham quan, nghidn etfu, trdi nghidm, trung tam ed nhieu san pham du lich chat Itfdng eao dpc dao va da dang, khac phuc cd hieu qua hien itfdng nang gia, ehen ep gia dd'i vdi du khach.
Thtfdng hidu khu du lieh sinh thai Ddo 6 - Dong Trtfdng ngay cang khang dinh tren thi trtfdng Q'ong tinh va cae tinh khac trong thdi gian tdi •
TAI LIEU THAM KHAO:
1. Nguyen Vdn Dinh, Trdn Thi Minh Hda (2004), Gido tiinh kinh ti'du lich, NXB Lao dgng - Xd hgi.
386 So 11 -Thang 6/2019
KINH DOANH
2. Hd Nam Khdnh Giao, Nguyin Cong Hoan, Nguyin Le Vinh. Truang Quo'c Dung, Le Thi Lan Anh (2014). Que tri kinh doanh Id hdnh, NXB Thd'ng ke.
3. Hd Nam Khdnh Giao, Le Vdn San, 2014. Qudn tri Chii'n luge cho td chdc du Itch, NXB Tdi chinh.
4 Lugt Du Itch, 2017, NXB Chinh tri qudc gia.
5. UBND tinh Ddng Nai. Quy hogch tdng the phdt triin du lich tinh Dong Nai de'n ndm 2020 6. hltp://ttxtdldongnai.vn/khu-du-lich-ho-tri-an-diem-du-lich-quoc-gia
7. hllps://www.dongnai gov.vn 8. www baodulich.net.vn 9. svhtldidongnai.gov.vn 10. www. vielnamtourism.gov. vn
Ngay nhSn bai: 15/5/2019
Ngay phan bien danh gia va su'a chffa: 25/5/2019 Ngay chS'p nh^n dang bai: 5/6/2019
Thong tin cd nhdn: _
1. PGS.TS. NGUYEN CONG HOAN
Khoa Du iich, Trtfcfng Dai hpc Tai chinh - Marketing 2. ThS. N G U v t N THI NGQC DIE?
Trtfcfng Dai hpc Md, TP. Ho Chi Minh
NEW TOURISM PRODUCTS DEVELOPMENT STRATEGY FOR O - DONG TRUONG ISLAND TOURISM AREA
AT VINH CUU DISTRICT, DONG NAI PROVINCE
• AssocProf.Ph.D NGUYEN CONG HOAN Faculty of Tourism, University of Finance - Marketing
• Master. NGUYEN THI NGOC DIEP Ho Chi Minh City Open University ABSTRACT:
Tourism is considered one of the key economic sectors of Dong Nai province, playing a huge role in the provincial economic development, creating many jobs for local workforces and improving living standards of locals. O - Dong Truong island is located in Vinh An town, Vinh Cuu district, Dong Nai province, 70 km from Ho Chi Minh City's center and about 30 km from Bien Hoa city. The tourism area is located in the heart of Tri An Hydropower reservoir on two islands with a fresh and open area of about 24ha. This tourism area also has many services such as accommodation, dining, sightseeing, and entertainment activities with namre inspired games.
This study is to propose a number of new tourism products based on the existing tourism products of this tourism area to attract domestic and international tourists to stay, visit and use this tourism area's services for a longer lime.
Keywords: Eeotourism, new lourism products, O - Dong Truong island tourism area.
So 11 -Thang6/2019 387
