Tac dong cua nhan thufc den y djnh tham gia phat trien du Ijch sinh thai ben vuYig cua cu" dan TP. Can Thtf
H 6 LE THO TRANG*
HCIYNH N G O Y I M ANH DGY"
NGCIYIN TRI NAM KHANG"- N G O Y I N T H I TG TRINH""
Tdm tat
Nghiin cffu ddnh gid tdc dgng cua nhgn thffc ve du Ifch sinh thdi (DLST) ben vi^g din y dinh tham gia phdt trien DLST ben vffng cua cu ddn dia phuang tgi TP. Can Tha. Kit qud nghien cffu cho thdy, cd ba nhdn td: Nhgn thffc ve moi trudng; Nhdn thffc ve vdn hda - xd hgi; Nhgn thffc ve kinh te deu dnh hudng tich cue din y dinh tham gia phdt trien DLST theo hudng ben viing cua cU ddn dia phuang. Trong do, Nhgn thffc ve moi trudng dnh hudng mgnh nhdt.
TH khda: nhgn thffc. y dinh. phdt trien ben vi2ng, DLST Summary
This study aims to evaluate the influence of local residents' perception on their intention to participate in sustainable development of ecotourism activities in Can Tho city. As a result, all three factors including perception of environmental aspect, perception of economic aspect and perception of cultural - social aspect have a positive effect on their intention. Specifically, perception of environmental aspect creates the largest impact.
Keywords: perception, intention, sustainable development, ecotourism G\Ol THIEU
Trong xu thd' hien nay, du lich dd trd thdnh ngdnh kinh te mfli nhpn, giff vi tri then chd't mang lai hidu qua kinh te - xa hpi va mdi trffdng d nhidu qude gia, trong do ed Viet Nam ndi chung va TP. Can Thd ndi ridng.
Tan dung ngudn tai nguyen thien nhien sdn cd. Can Thd tff lau da dffdc dinh hffdng phdt trien tdp trung vdo loai hinh DLST miet vffdn gan vdi ndt dde trffng viing sdng nffde. Vdi vai trd Id trung tdm eua vung Ddng bang sdng Cffu Long, TP. Can Thd eIn the hidn tp'l vai trd quan trpng eua nijnh trong ngdnh "cdng nghidp khdng Ididi" nay. Do dd, bdi vid't nghien cffu tac dpng cua nhdn thffc de'n y dinh phdt trien DLST ben vffng eua cff dan TP. Can Thd, tff dd, de xud't mgt sd giai phdp nham nang cao mffc dp nhdn thffc ve DLST theo hrfdng phdt trien ben vffng cua erf dan dia phrfdng.
CO SCf LY THUYET VA PHl/CfNC PHAP NGHIEN CLTU
Cd sd Iy thuyd't DLST vd phdt trien ben vffng
Theo Nghien cffu cua Wallace vd Pierce (1996), DLST lien quan de'n cdc hoat dpng du lich theo
hffdng han che' cde ldc hai de'n mdi Irffdng Iff nhien.
Nghidn effu ctia Stem va cpng srf (2003) cho rang, DLST drfdc xem nhrf mpt cdng cu hieu qua nham phat trien du lich ben vffng va can dd'i ca 3 khia canh moi trrfdng, kinh le' va xd hpi.
McCool (1995) cung nhd'n manh cde khia eanh xa hpi cua srf bdn vffng, dd Id, sff dn dmh cua mpt cpng ddng khu vrfe van hod truyen thd'ng, trdt iff xa hpi vd ed cd'u xa hoi; khia eanh kinh td'bieu thi tiiu nhap tff viee ldm hdp ly; srf dn dinh cua gia ca hang hda vd blnh dang ve cd hpi viec lam trong cpng ddng.
Nhgn thffc ve DLST theo hudng phdt trien ben vffng
Thao luan ve nhdn thffc eua ngrfdi ddn khi tiiam gia kinh doanh DLST, Ap va Crompton (1998) dd drfa ra 3 khia canh ehu ye'u ve nhan thffe, gdm: kinh te'. vdn hda xa hpi vd moi trffdng. Cd the chffng minh rdng, phdt Irien du Hch da mang lai nhffng ldi ich ve kinh te, mPi trrfdng vd xa hpi cho cpng ddng dia phrfdng. gjiip ', " , "", " " . Trrfdng Dai hpc Can Thd
Nga\ nhdn bdi: 02/6/2020: Ngdy phdn bien: 20/6/2020: Ngdy duy$t ddng: 25/6/2020
24
cai thidn mffc sdng eija cpng ddng dia phffdng (Andereck va Vogt, 2000; Kuvan vd Akan, 2005).
Nghidn cffu eua Miller (2001) eho thd'y, DLST dem lai ngudn thu rat ldn eho kinh id' dia phrfdng, lao vide lam cho ngffdi ddn, nang ed'p ket ca'u ha tang, cdi thidn phuc ldi xa hpi, cung nhff thue day sff phdt trien cua cde nganh lidn quan.
Bdn canh dd, DLST cd vai tro quan tt-png trong xay drfng niem tin cua ngrfdi dan dia phrfdng, thuc day y thffc, niem trf hao vd gid tri van hda dan tpe, khuye'n khich giao Irfu, tdng srf hieu bid't giffa cdc ndn vdn hda dia phrfdng va du khach (Ross vd Wall, 1999).
Y dinh phdt irien DLST theo hudng ben vffng
Theo Ajzen (1991), y dinh phdn anh niim tin cua con ngrfdi, lien quan yd anh hrfdng dd'n mpt hanh vl cu the. Y dinh drfdc md ta nhrf la mpt dpng Irfc ca nhdn trong nhan thffe ke hoach/quye't dinh cua con ngrfdi nham phdt huy nd Irfc trong viee Ihffc hien mpt hanh vi cu thd.
Bdn canh dd, mpt so nghien effu khde cung Ihffc hien ddnh gia y dinh phat trien kinh doanh DLST theo hffdng ben vffng cua cpng ddng dja phrfdng. Dd dam bao srf phdt tridn bdn vffng cua DLST, Lai vd Nepal (2005) da chi ra 4 khia eanh dd drfdc xdc dinh bao gdm: bao tdn tdi nguydn thidn nhidn; giff gin truyen tho'ng vdn hda; phat trien cpng ddng ben vffng, sff Iham gia eua dia phffdng vdo ldp kd' hoach vd quan ly DLST.
Mdi quan he giffa nhgn thffc vd y dinh phdt trien DLST theo hudng ben vi^g
Theo ly thuyd't ve hanh vi dff dinh cua Ajzen (1991), J dinh thrfc hien hanh vi cua eon ngrfdi se chiu anh hrfdng bdi 3 nhdn td, nhrf: tiidi do dd'i vdi hanh vi; tidu chud'n chu quan; nhan thffc ve kiera sodt hanh vi.
Wu va Chen (2016) da vdn dung ly thuyet cua Ajzen trong mpt nghidn effu thffc nghidm eho tha'y, chuan mffc chu quan, thdi dp, nhdn thffe kiem sodt va Idi ich tiera ndng cua DLST dnh hffdng lieh cffc ddn y dinh hanh vi cua cff ddn dia phffdng.
Bdn eanh do. trong mpt nghien ciiXi eua Cheung (2015) da nhd'n manh nhiftig ldi ich ve lai chinh vd ldi ich ve xa hpi tff DLST mang lai cho cdc ldc nhan hen quan sff dam bao ve mue tieu bao vd moi irffdng.
Lffde khao edc cdng ff-inh nghien cffu trrfdc dd, vdn dung vao nghien cffu nay^
nhan Ihffc cua cff ddn dia phrfdng ve DLST drfdc danh gid gdm 3 khia canh:
HiliH 1: MO HINH MGHIEN CHU DE XUAT
(1) Kfaih IF (Z) Van hoa - xi h ^ (3) Moi traimi
Ti-DINHHANHVI (1) Bio ton til ngiyen thlln nhJoi (2) Bio ton vin hiii truyen Oiong (3) Phil trim cvig dcngbeiivQng [.QThamgla quin l)rvilip ke hofch
H g u o n De xua't cua i h o m
Kinh Id'; Van hda - xa hpi; Mdi trrfdng vd drfdc do Irfdng drfa trdn 17 lieu ehi eu the nhrf d Bang 1. Khai niem y dinh tham gia phdt trien DLST theo hffdng ben vffng dffdc the hidn qua 4 nhdm hdnh dpng, gdm: Bdo tdn tdi nguyen thien nhidn; Bao tdn vdn hda truyen Ihdng;
Phdt trien cgng ddng bdn vffng; Tham gia quan ly; Lap ke hoach trong phat trien DLST tai dia phffdng vd dffdc do lffdng drfa trdn 15 tidu chi cu the nhrf d Bang 2. Md hinh nghien cffu tdc dpng cua nhan thrfc ve DLST ben vffng dd'n y dinh tham gia phat trien DLST ben vffng cua eff dan dia phffdng tai TP. Can Thd nhff Hinh 1.
Cac gia thuyd't drfdc drfa ra nhff sau:
HI: Nhan thffc ve kinh te anh hffdng tich cffc de'n y dinh tham gia phdt trien DLST ben viftig;
H2: Nhdn thffc vd vdn hda - xa hpi anh hrfdng lieh cffc de'n y djnh tham gia phat trien DLST ben vOng;
H3: Nhdn thrfc ve mdi trrfdng dnh hffdng lich crfc de'n y dinh tham gia phdt trien DLST ben viJng.
Phffdng phap nghidn cdli
Dd thrfc hidn nghidn cffu, nhdm tdc gid dd lien hdnh phdng vd'n trrfc tid'p 160 erf dan dia phrfdng dang tham gia vao hoat dpng kinh doanh tai cac khu DLST khu vrfc TP. Can Thd, trong thdi gian nam 2019. Kd'l qua, 160 phid'u hdp id drfdc drfa vdo sff dung trong phdn tieh. Cde tidu chi drfde danh gia bang thang do Likert 5 mrfc dp tff (1) la "Hoan loan khong ddng y" de'n (5) la
"Hodn todn ddng y".
Nghidn crfu sff dung ph^n mdm SPSS 20 vd AMOS 22 dd ho trd trong vide phan lieh cac dff lieu thu thap dffde. Dong thdi, cdc phffdng phdp phan tich thdng ke md ta, kiem dinh dp lin cay Cronbach's Alpha, phan tich nhan id'khdm phd (EFA). phan tich nhdn to'khang dinh (CFA) va md hinh cd'u true tuydn tinh (SEM) da dffdc sff dung trong nghien effu,
KET QUA NGHIEN CLfU
Nhdn thffc cua ngffdi dan d|a phfftfng vd DLST bdn vffng
Kiem dinh do tin cgy Cronbach's Alpha cua thang do nhdn thffc
Kd'l qua nghidn effu d Bang 3 eho thay, thang do ciaa 3 bid'n dpc lap deu cd he sd Cronbach's Alpha > 0,6 dieu ndy dam bao do tin cay cao. Bdn canh do, nghidn cffu da loai 4 tidu ehi: VH8-DLST giup eai thidn mffe sd'ng cua ngffdi dan dia phffdng; VH9 - Phdi U-ien DLST lao ra nhieu ed hgi giai tri hdn cho ngffdi dan dja phffdng;
VHl I - Thu nhap tff DLST cd tiie cdi thien phiic ldi xa hpi cua dja phffdng. VH12 - DLST giiip thu hiit cdc nha
25
BANG 1: THANG DO HHAN THCtC COA Cd DAN DjA PHddFIG Vt DLST BEM VONG 1 * ^ *^»\ Ti&o chf ddnh d a
DLST gliip ngifSi dan tang thu nhap u thifc thifc pham. homestav. )
DLST sop phan phat trien kinh le cua dia phu'dng DLST BiiJp da dang hoa cac loai hinh kinh doanh cua dia phydn"
DLST giup cai thien dich vu cons cons: v le. thong tin, tin duns \
VH7
il6i trtftfng
m 6 rrn
dia phu'dng ibjn [rai ca\. ban lifttng
DLST giup ngu'di dan co ccJ hoi tu'dng tac. giao tie'p vdi khach du hch trong igoai nu'dc
DLST gnip nang cao cac hoat dong bao tdn cac di ti'ch lich sijf. loai h'inh ddn tai tu'. cac lang nghe tfuven thong d dia phu'dng
ca tai tu. cac lang ngiie tfuven tnong a dia pbudng _ _ ^ _ ^ DLST giiip cung cap nhifng trai nghiera. cd hoi trao doi van hda da dang cua dia nhifrino a phifdi
DLST gliip cai thien mu'c song cua ngifdi dan dia phifdng Phat irien DLST tao ra nhieu cd hoi giai tri hdn cho nsifdi dan dia phifdni DLST giiip iam tang danh tie'ng cua dia phifdng
Thu nhap lif DLST cd the caj thien phtic loi xa hdi ciia dia p DLST giup thu hiit cac nha dau tif kinh doanh va tao nhieu cd hdi viec lam
hu ngifdi dan dia phu'dn°
DLST lao dieu kien nang cao sif hieu bid! \ a danh gia cua du khach ve lang nghe en thdng. loai hinh ddn ca tai ILT. di tich hch su". \an hda cua dia phu'dng yH14 I DLST giiip ngifdi dan nang cao tinh than doan ke'l. nf trong. ttf hao dan loc
DLST giup tang nhan thu'c cua ngifdi dan ve mdi infdng cong cdng \ a hu'dng moi ngJdi tdi cac hanh vi tich cu'c nham bao \ e mdi infcin
DLST gidp cai thien chat lifdng moi tnfdng song lai dia phtfdng DLST tao dieu kien cho ngu'di dan dia phu'dng thai mdi tru'dng
gia \ao cdng lac bao \ e
BANG 2: THANG DO Y DIMH THAM GIA PHAT TRIEN DLST THEO Hd(3NG B I M VtfNG COA CCT DAN DIA PHCfdMG
pa . . ^
' dinh ban t6n oaiion tai nguven tJiiSn nhi&n
iE
Tieu chi danh giaDc thu hui du khach. loi se danh thdi gian de lam sach mdi infdng xung quanh Neu ai do pha buy moi Infdng, toi se ngay lap tiJc thuyet phuc ho cha'm diil cac hanh dong tJeu cu'c dd
Neu cd hien nfdng la ve mdi tru'dng. tdi se lap td'c giai quye'i hoac goi cho cic ddn vi lien quan de xi^ ly
Toi san sang tuyen truyen va thuye't phuc moi ngu'di khdng mua hoac ban pham du'dc lam tif cac loai dong \ at quv hiem
Tdi sang sang ho trd va tham gia ciing chinh quyen dia phu'dng de ngan han cac hanh vi gav pha hoai nguon tai nguven thien nhien bao ton npuon v&n hoa truyen thdng
TTg PT9
long tham gia ciing dia phu'dng de td chdc cac s\X kien va le hdi iruyen tho'ng (Le hdi bdnh dan gian, ]i hdi trai cay sdng nu'dc miei vUbn..) de thu hiit nhieu khach du Uch
Tdi san long tham gia nhiTng sif kien. hoai dong lien quan den \ iec bao ton loai hinh ddn ca t&i tu:, cac lang nghe iruyen thdng. cac di lich lich su". van hda cua dia phifdng
Tdi san Ions tim hieu \ e nhii^s di san \ an hoa, di tich hch si^ ciia dia phu'dng V dinh nhat trien cong done bgn vu^g
QL14 QL15
Tdi san long tham gta va td chii'c cac hoat ddng. stf kien bao ve moi tnfdng nham nang cao v thii'e cua du khach . . Tdi san ldng su" dung cac cdng cu. dung cu, may mdc. irang thiei bi than thien vdi mdi tru'dng lai khu. diem du iich
Tdi san ldn" tham gia vao nhiTng cong viec. boat ddng nham giam thieu loi rdc thai, nu'dc Uiai. khi thai khi tham gia kinh doanh du hch Tdi san Idng tham gia vao nhiTng boat ddng gdp phan giiT vifng an ninh d dia phifdng de dam bao cho stf phai tnen ben viTns ciia dia phu'dng minh
a quan Iv va ISp k&'hoach phat trien DLST
Toi se cd "iing van dong ngu'di dan dia phu'dng giam nhiftig hoat dong anh hifdng lien ctfc de'n ph^t tnen DLST
Tdi s^n ldng tham gia vao cdc quy hoach. ke hoach trong viec phat Irien PI QT dia phifdng theo htfdng bao ve moi trtfdng
^^-—- - -<-•- ~-~ ' " - --"-(ai cdc diem DLST Iheo hifdng bao ve moi Tdi sdn long Iham gia lam viec lrlf^^ng Clia dia phtfdng
dau tff kinh doanh vd tao nhieu ed hpi \ iec lam cho ngffdi dan dia phtfcfng. vi cd he so Wdng quan bie'n to'ng nho hdn 0.3. Nhff
\av. 13 tieu ehi eon lai tiep tue dffdc dffa vao phan tich EFA.
Phdn tich EFA cua tbang do nhdn thffc Vdl phffdng phap trich nhan to' Principal Axis Factoring, phep xoay Promax da thu dffdc 3 nhdm nhan id' nhff d Bang 4. Tff Bang 4 cho tha'y, cdc kiem dinh da dffdc dam bao. nhff: (1) Kiem dmh tinh thich hdp eiia md hinh (0,5 < KMO = 0,862 < 1,0); (2) Kiem djnh Bartlett's \ e sy tu'dng quan eiia cdc bie'n quan sat (Sig.
= 0.000 < 0,05) chuhg td cdc bien cd lien quan chdt che vdi nhau; (3) Tdng phffdng sai trich = 68.094<'^ (> SO^r) dat yeu cau va cac Eigenvalues cua 3 nhdm nhan to deu ldn hdn 1 cho tha'y, 3 nhdm nhan to' nay giai diich dffdc 68.094% do bien thien cQa dff heu. He so' tdi nhan to' cQa cdc bie'n deu ldn hdn 0,5. Nhff vay, cdc dieu kien ban dau da dffdc dap ffng va ke'l qua phdn tieh EFA la hodn todn phu hdp.
Phan tich nhan id' gom 13 tieu ehi ban dau thdnh 3 nhdm nhan to dffdc dai ten, nhff sau: Nhdm 1 - Nhan thffc ve van hda - xa hoi: Nhom 2 - Nhan thffc ve kinh te: Nhdm 3 - Nhan thffc ve mdi trffdng. Tom lai, bo tieu chi do Iffdng nhan thffe cua cff ddn dia phffdng ve DLST ben vffng dffdc lffa chon trong nghien cdli dam bao yeu eau va co the sff dung cho phan tich liep theo.
Y dinh tham gia phat trien DLST theo hffdng ben vffhg cua cff ddn dia phffdng
Kiem dinh do tin cdy Cronbach's Alpha ciia thang do y dinh tham gia phdt trien DLST
Ke't qua Bang 5 cho thd'y, ihang do eiia bien phii thudc cd he so'Cronbach's Alpha > 0.6 cho thd'y dam bao dp tin cdy cao. Ngoai ra, ket qua nghien cffu cho bie't, tieu chi T M - De thu hut du khach, toi se danh thdi gian de ldm sach mdi tri/dng xung quanh khu du lich cd he so' tu'dng quan bien long nhd hdn 0.3 va bi loai khdi nghien cffu.
Phdn tich EFA cua tbang do y dtnh tham gia phdt trien DLST
Phan tich EFA ciia thang do >' dmh tham gia phdi trien DLST tiep tuc dffdc thUc hien vdi 14 tieu chi cdn lai. vdi chi so' KMO = 0,795. gid tri kiem dinh Banleii CO \ nghTa vdi Sig. = 0,000. Song song \ di dd. 14 bien quan sdt ban dau ciia thang do y dinh dffdc gom thanh 4 nhdm nhdn td', tai Eigenvalue = 1.497. long phUdng sai trieh Id 69.200'~f. Dieu na> giai thich
26
rang, 4 nhdm nhan to' nay giai thich dffdc 69,200% dp bien thien cua dff lieu. Ket qua dffde trinh bay nhtf d Bang 6, vdi 4 nhdm nhan to' dffdc dat ten, gom: Nhdm 1 - Y dinh phat trien eong dong ben vffng, Nhdm 2 - Y dinh bao ton nguon lai nguyen thien nhien; Nhdm 3 - Y dinh bao ton van hda truyen Ihd'ng; Nhdm 4 - Y dmh tham gia quan ly va lap ke hoach trong DLST.
Sff tac dOng cua nhdn thffc dfe'n y dinh tham gia phat trie'n DLST theo hffdng b^n vffng
Dau tien, nghien cffu sff dung phan tich CFA de ddnh gia md hinh do Iffdng cua nghien edli gom: Nhan thffc ve van hda - xa hoi; Nhdn thffc ve kmh le; Nhan thffc ve moi trifdng; Y dinh tham gia phat trien DLST ben vffng. Dac biet, khdi niem y dinh dffdc the hien trong nghien cffu la nhan to' bac 2 dffdc the hidn qua 4 nhom nhan td'bac 1, gom: Y dmh phat trien cong dong ben vffng; Y dinh bao ton nguon tai nguyen thien nhien; Y dinh bao ton van hda truyen thd'ng; Y dinh tham gia quan ly vd ldp ke'hoach phat tnen DLST.
Sau dd, md blnh ca'u true tuyen tinh dffcfc van dung de kiem dmh sir tae dong cua nhan thffe de'n y dinh tham gia phdt trien DLST ben vffng cua cff dan dia phffdng tai TP. Can Thd. Ket qua md hinh dat dp phu hdp vdi dff lieu cua thi tnfdng.
Ke't qua Hinh 2 cho tha'y, ca 3 nhan to' ve Nhan thffe eua cff dan dia phffdng deu lac dpng tich effe de'n Y dinh tham gia phat ffien DLST ben vffng. Cu the, Nhan thffc ve mdi trffdng (MT) anh hffdng manh nha'l dd'n y dinh eua cff dan dia phffdng vdi he to' tdc dpng la 0,51; Tie'p de'n la nhan td Nhdn thffe ve kinh te (KT) vdi he so' tdc ddng la 0,35; cud'i ciing la Nhan thffc ve van hda - xa hpi (VH) (0,33). Ca ba nhan to'ndy cd the giai thich dffdc 82% sff bie'n ihien cua Y dinh tham gia phdt tnen DLST ben vffng eua cff dan TP. Can Thd.
Ben eanh dd, Y dinh tham gia phdt trien DLST ben vffng dffdc thd' hien theo thff tff qua 4 nhdm hanh dpng, gom: Y djnh phdt trien cpng dong ben vffng (0,64); Y dinh bao ton van hda truyen Ihd'ng (0,63);
Y dinh tham gia quan ly va lap ke hoach phat trien DLST (0,54); Y dinh bao ton nguon tai nguyen Ihien nhien (0,47).
KET LUAN VA KHUYEN NGH!
Kd't ludn
Ke't qua nghien cffu cho thdy, ca 3 nhan Id': Nhan thffc ve mdi trffdng; Nhan
BANG 3: KIEM DINH DQ TIN CAY CRONBACH'S ALPHA CGA THANG DO NHAN THtfC Thane do
N h a n thu'c v e k m h le N h a n ihtfc v e v a n h o a - \a hdi N h a n thtfc \ e m d i irtfdng
Cronbach's Ahiba 0.908 0.918 0.880 BANG 4: KET QUA PHAN TICH EFA CUA THANG DO NHAN THtfC
Bi^n quan s^l
nhSn t6' N h o m 1: Nh$n thiJc ve v^n hoa - xa hQt
DLST snip LUHE cap nhOtij; trai nRhiem, cd hoi trao doi van Ii6a da dariK c DLST lao dieu kien nang cao sir hieu bie'l va danh giS cua du khach ve c lich sU, c i c loai hinh van hi3a iruyen thSnfi.
a dia phu'dng.
ac cac dl lieh
DLST giup cai ihien dich vu cong c6ng.
DLST BJup ngit&i dan cd cd hoi tu'dng tac, giao dep vfli khach du hch trona v DLST giup ngu'di dan nang eao cSc hoat dong bao ion cac di tich hch sil van hda Iruven thong
a ngoai nu'dc.
cac loai hinh
DLST s n i p n°\tdi dan nang cao unh than doan kei, tir Iron^, lir hao d j n loc DLST giup lam ISng danh Mens cua ttia phifttng
0,S()2 0.831 0,784 0.772 0.764 0.764 0.699 Nhom 2 : NhSn thii'e v^ kinh tti
DLST giup ngu'(fi dan tang thu nhap lai dia phiXOng, DLST s 6 p phdn phai tn^n kinh le'cua dia phiTcfng.
DLST giup da dang hoa cdc loai hinh kmh doanh lai dia phu'dng.
0.945 0.K63 0.HI6 Nhom 3 : NhSn thii'e v l m 6 i trUcfng
DLST giup cai Ihien cha'l lu'dng moi Inrcfng song lai dia phiAfng.
DLST lao diiu b e n cho ngiTcJi dan dia phu'dng iham gia vao cong lae bijo ve DLST giup lang nhan ihifc ciia ngu'di dan va hu'dng mm ngu'di tdi cac ha nham bao ve moi inidng.
noi iniOng.
h VI iich CU'C
T o n g phiftAig sai t r i c h = fi8.094?t
0,957 0.805 0.759
BANG 5: DQ TIN CAY CUA THANG DO Y DINH THAM GIA PHAT TRIEN DLST Thang do
Y d m h b a o ton tai n g u y e n i h i c n n h i c n Y d m h b a o ton v a n h o a triivc-n thons^
Y d m h p h a t I n e n c o n j ! donjj b e n \ i7ng
Y d m h i h a m oj.i q u a n iv s a l a p k e h o a c h p h a i m e n D L S T
Cronbach's Alpha 0.874 0,896 0.897 0.859
HINH 2: KET QUA MO HINH CAU TRUC TUYEN TINH
thffc ve kinh te; Nhan thffe \ e vdn hoa - xa hoi deu tdc dgng tich cffc den Y dinh tham gia phdt trien DLST ben vffng. Trong do, Nhdn thffc ve moi trffcing (MT) anh htfdng manh nha't de'n y dinh cua cudan dia phffOng.
Mpt so'khuyen nghi
Tren cdcdcac ke't qua nghien cffu, nhom tac gia d6 xud't mot so dinh hffdng nham ndng cao mffc do nhdn thffc ve DLST theo hffdng phdt trien ben vffng cua eff
27
BANG 6: KET QUA PHAN TJCH EFA CUA THANG DO THAM GIA PHAT TRIEN DLST Bie'n quan sat
Nhom 1: Y dmh phat Irien cpng dong bin vihig
H?s6'tai nhan t€
Su' dung cic Lon^ cu. trans 'hict hi than ihicn vdi n
ll dii r.ic ihai, mfdc thai, khi thai khi kmh doanh du hch Tham jiia \ao nhJn'j hoatdong gop phan ojgvffng an ninh ddm phifdng Tham ,aia va to chii'c cac hoat dong. sJkien bao ve moi tnidna Nhom 2: Y djnh bao ton nguon tai nguy&n thifen nhien
Thuyet phuc raoi ngu'di khong mua, ban cac san pham tCr cac loai dong vai Cimg chinh quyen dia phifdng ngan chan cac hanh vi gay pha hoai nguon tai nguyen thien nhien
Giai quyet hoac goi cho cac ddn vi hen quan khi co hien tu'dng la \'e moi tnrdng Jhuyet phuc cac hanh dong neu cu'c pha hiiy moi tnJdng
n 3: Y dinh bao ton van hoa truyen thong
Ifham gia ciing dia phu'dng de to chu'c cac sif kien va le hoi iruyen thong e nhgng di san van hoa. di lich lich .su' ciia dia phu'dng a nhffng sif kien, hoat dong van hoa truyen Ibong ciia dia phu'dng th6m 4: Y dinh Iham gia quan ly va lap k€"hoach phat tri^n DLST 'ham gia vao cac quy hoach. ke hoach trong viec phat men DLST dia phffdng tbeo bffdng bao ve moi tru'dng
Tham gia lam viec tai cac diem DLST theo hffdng bao ve moi trtfdng 'an dong ngu'di dan giam nhffng anh hffdng lieu cffc den phat tnen DLST Tong phtfcfng sai trich = 69,200%
0910 0.865 0.817 0.73:
0.840 0,828 0,756 0 754 0,888 0.852 0.845
dan dia phu'dng, qua do gulp tang y dinh tham gia cua cff dan vao cac hoat dong phat trien DLST theo hffdng ben vffng tai TP. Can Thd, nhff sau:
Thff nhd'l, ngffdi dan can nhan thffc dffdc rdng, DLST nhd't dinh phai dffdc kinh doanh vd phdt trien dffa tren nen tang bao ve moi tru'dng Moi trffdng tff
nhien la ye'u to'cOban lao nen sdn pham DLST hoan chinh va dae criOig cho tffng dia phu'dng.
Ben canh dd, cO quan chffe nang tai dia phuong nen ban hanh cae quy dmh cu the ve xff 1< rdc thai, nffdc thai, khi thai doi vdi cdc diem DLST nham giff gin ve sinh xung quanh khu vffe kinh doanh, dam bao canh quan moi trUdng va sffc khde nhdn vien va du khach
Thff hai, cu" ddn dia phffcfng can nhdn thffc dffdc rang, kinh doanh DLST giup mang Iai ldi ich kinh te dai han, ne'u khai thiic kinh doanh dung hffdng. Theo dd, chinh quyen dia phffdng can tao moi dieu kien va hd trd ngffdi dan trong viec tham gia kmh doanh DLST de gia tdng thu nhap, mffc song cua ban than va gia dinh, nhff: hd trd vay vd'n, mat bang, kinh nghiem kmh doanh, giam thue...
Tliff ba, nhan thffe ve van hda xa hdi lien quan de'n edc hoat dong bao ton va phat tnen eae di tich van hda dia phffong, cdc lang nghe truyen thd'ng gdp phan xay dffng thffdng hieu dia phffOng va phat huy tinh than tff hao dan tgc Dong thdi, nhan vien tai edc diem DLST can dffdc tap hud'n ve ky nang giao tie'p, tffdng tdc vdi khdch du heh trong va ngoai nffdc.
qua dd, gidi thieu net van hda ddc ddo tai dia phffdng gdp phan hmh thdnh nhffng trai nghi6m dpc ddo eua TP. Cdn Thd.U
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