QUANTBHIlAllllV
NGHIEN e t f u CAC YEU TO
TAC DONG DEN Y DINH THAM GIA VAO QUAN LY DU LICH CONG DONG
CUA NGUOfi DAN DIA P H U O N G :
NGHIEN ClfU DIEN HINH TAI VUNG DONG THAP Ml/Ol
• N G U Y I N TH! KIM THOA - BUI TR(?NG TIEN BAO
T 6 M TAT:
Nghien cffu cdc ye'u to' tdc ddng de'n tham gia vao quan \-y du lich cdng dong tai viing Dong Thdp Mffdi nham muc dich hidu ro y dinh tham gia ciia edng ding dia phffdng trong hoat ddng qudn IJ du lich cdng dong tai viing nghidn cffu. Nghidn cffu da tien hdnh khao sat cdng ddng dia phffdng tai viing nghidn cffu v l cdc ye'u td' dnh hffdng de'n tham gia quan ly du lich cgng ddng tai viing Dong Thdp Mffdi hidn nay. Nghien cffu ddng thdi danh gia sif tdc dgng Idn nhau giffa cde nhdn td' nay thdng qua phdn tich ca'u true tuyen tinh SEM va da kham pha cac yeu to', gdm: ddng lffc dd tham gia vao du lich edng ddng, kid'n thffe mdi trffdng, nhdn thffe v l kinh te', nhdn thffe v l tde ddng van hda va nhan thffe ve du lich cdng ddng ddi vdi y dinh eua cdng ddng tdc ddng de'n tham gia vdo quan ly du Ueh edng ddng tai vung Ddng Thdp Mffdi.
Tuf khoa: Du lich cdng ddng, quan ly du lich, y dinh tham gia, viing Ddng Thdp Mffdi.
1. Ly do nghidn cffu
Viing Ddng Thdp Mffdi (DTM) la lanh thd cd sinh canh ngdp nffdc ndi dia vdi he sinh thdi rffng Tram, Ban Sen - mgt trong 3 sinh canh dat ngdp nffdc tidu bieu nha't tao nen canh quan "sdng nffdc" Id hinh anh diem de'n vung du lieh ddng bang sdng Cffu Long (DBSCL). Nhan thffe dffde vai tro cua cpng ddng trong phat tridn du lich va ldi ich cua du lich mang lai cho cdng ddng, thdi gian qua loai hinh du lich cdng ddng tai vung
DTM, dffde ca'p liy, chinh quyen quan tam, tao dieu kien eho cac hd gia dinh lam du Iich, nhdm dap ffng nhu clu nghi lai va sinh hoat ciing gia dinh cua du khach khi de'n tham quan du lieh tai dia phffdng. Cdc hd dan tai viing cung da chu ddng dIu tff phdt tridn md hinh du Iich homestay, du Iieh cdng ddng mang lai hieu qua mong ddi, tao dffde sff chii y ciia cac doanh nghiep du Iich, Iff hanh trong qud trinh thu hiit vd gffi khdch du lieh de'n vung. Vi vay, viing can xay dffng chinh
TAP CHi CQNG THlfdNG
sach cu the hd trd cho ngffdi dan dia phffdng 1dm du lieh, dam bao ldi ich thda ddng giffa cdng ddng dia phffdng vdi cae thdnh phan khdc tham gia vao boat ddng du lich; cd chinh sdch thu hiit cdc nhd dIu tff tham gia phdt tridn du Iich vung DTM;...
Ngodi ra, vide tham gia vao quan ly du lieh edng ddng nhdm phat trien du lich cdng dong cung da gdp phIn chuydn dich ed cau n l n kinh te, tao thu nhdp eho ngffdi dan, hffdng tdi xda ddi giam nghdo. Tde gid nghien cffu "Cde yeu to tac dpng dd'n y dinh tham gia vdo quan Iy du lich cdng ddng eua ngffdi dan dia phffdng: Nghien cffu dien hinh tai vung Dong Thap MiTdi", nham hieuro y dinh tham gia vao du lich cdng ddng ciia dia phffdng, ddng thdi thiic day ngffdi dan dia phffdng tham gia vao quan ly du Heh cdng ddng ngdy cang hdp ly va hidu qua hdn.
2. CrfsdIy lu^n 2.1. Du Ifch cOng ddng
Tran Thi Mai (2005) nhan dinh; "Du lieh cdng ddng la hoat ddng tffdng hd giffa cac doi tac lien quan, nham mang lai ldi ich ve kinh td eho cdng ddng dan cff dia phffdng, bdo vd dffde mdi trffdng vd mang dd'n eho du khdch kinh nghidm mdi, gdp phIn thffe hidn mue tidu phdt trien kinh te' - xa hpi cua dia phffdng". Bui Thi Hai Yd'n (2012) nhain dinh du lich cdng dong cd the hidu la phffdng thffe phat trien bin vffng ma d dd edng ddng dia phffdng cd sff tham gia trffe tie'p va ehu ye'u trong cdc giai doan phat trien va mgi hoat dpng du lich. Cdng dong nhan d\i(Sc sif hdp tac, hd trd ciia cac td chffc, cd nhan trong nffdc va qud'c te'; eiia ehinh quyen dia phffdng eung nhff Chinh phii vd nhan dffde phan Idn ldi nhuan thu dffde tff hoat ddng du lich nhdm phat trien cdng ddng, bao tdn khai Ihde tai nguydn mdi trffdng du lich ben vffng, dap ffng ede nhu cau du lich phong phii, cd cha't Iffdng cao va hdp ly ciia du khdch". Du lieh cdng ddng la hinh thdi du lich trong dd chii yd'u la ngrfdi ddn dia phffdng dffng ra phat tridn vd quan ly. Ldi ich cd dffde tff du lich se dffde dong lai nen kinh te' dia phffdng"
(Hausler va Stradas, 2000). Vi vay, Chu Huy Thanh va ctg (2013) kd't luan du Iich cdng ddng dffde hieu la loai hinh du lich, trong dd cgng ddng dja phffdng tham gia trffe tiep vdo vide cung cap san phd'm du iich va dffde hffdng ldi tff cac
boat ddng du lich didn ra trdn dia ban sinh sd'ng etia hp.
2.2. Y dinh tham gia vdo du lich cgng dong va tham gia vdo qudn ly du lich c$ng dong
Kalsom (2009) nhdn dinh "khd ndng tham gia cua cong dong vdo hogt dong du lich td dieu Idin rat quan trgng trong viic xdy dUng vd phdt trien cdc loai hinh du lich". Theo Dilu 7, Luat Du lich (2017), "Cong dong ddn cU co quyen tham gia vd hudng loi ich hop phdp td hogt dgng du lich; cd trdch nhiem bdo ve tdi nguyen du lich, bdn sdc vdn hoa dia phitcmg; gid gin an ninh, trdi tu, an todn xd hgi, ve sinh mdi trUdng de tgo si/ hdp ddn du lich.
Dong thdi, Cdng dong ddn cU duoc tgo dieu kien de ddu tuphdt triin dulich, khoi phuc vd phdt huy cdc loai hinh vdn hoa, nghe thugt ddn gian, ngdnh, nghe thu cong truyin thdng; sdn xudt hdng hda cua dia phuong phuc vu khdch du lich, gop phdn ndng cao ddi sd'ng vdt chdt vd tinh than cua ngUdi ddn dia phuang". Vi vay, de khuye'n khich cdng ddng dia phffdng tham gia vao du licb cdng ddng, can nghien cffu tim hieu y dinh tham gia ciia cpng ddng va minh ehffng nhffng ldi ich thie't thffe den cdng ddng khi hg tham gia vao boat ddng du lich.
3. Md hinh nghien cffu de xudft va cac gia thuyet nghien cffu
3.1. Mo hinh nghien cdu de xudt Nghien cffu nay nham ddnh gid mffe dd Iham gia vao quan ly du lich cdng ddng tai viing Dong Thdp Mffdi. Md hinh nghien cffu nhdn thay ring cac yd'u td gdm: dong lytc de tham gia vdo du Heh cgng dSng, kien thdc moi trudng, nhdn thdc ve kinh te, nhan thdc vi tdc dgng vdn hda vd nhdn thdc ve du lich cong dong ddi vdi y dinh cua cdng dong tdc dong den tham gia qudn iy du lich cgng dong tai viing Ddng Thdp Mffdi. Do dd, de hieu dffde y dinh tham gia vao du lich cdng dong, nghidn cffu da xay dffng md hinh nghien cffu gdm: dong lUc tham gia vdi du lich dUa vdo cgng dong; kien thdc moi trudng de qudn ly ben vdng:
tdc dgng kinh te'cua du lich cgng dong; nhan thdc tdc dong xd hgi cua du lich cgng dong; vd nhgn thdc tdc dgng van hoa cua du lich cgng dong Id cac bid'n ddc lap trong khi y dinh tham gia vdo du lieh cgng ddng la bid'n trung gian va bieo tham gia vao qudn Iy du lich cdng ddng dffde coi la mpi bie'n phu thudc nhff trong Hinh I.
172 So 16-Thang 7/2020
QUAN TR!-QUANLY
Hir)h 1: Tham gia vdo quan ly du Ijch cpng dong r Kien Ihiic mdi trudng cho phat trien ben vOng ^.-.-Hi.!...
f efing cd tham gia vao du heh cdng ddng A.____'J2!...
Tcdm nh^n tac ddng kinh tecCiaduljch cdng dong ^ ? - -
f C^m nh|n tac ddng xa hdi cCia du Ijch cdng ddng } — - - ' • ' /
f Qhm nhan tac ddng vdn hda cua du heh cdng d d n g ) ^^--Z Ngudn: Masud vd ctg. 2017; Menon, 2019
3.2. Cdc gid thuyet nghien ctiu Gid thuyet nghien cffu:
• H,: Kie'n thdc moi trudng cho phdt trien ben vdng tdc dgng cdng chieu den Y dinh tham gia vdo du lich cgng dong
• H2: Dong ca tham gia vdo du lich cong dong tdc dgng ciing chieu de'n Y dinh tham gia vdo du Uch cgng ddng
• H^: Cam nhgn tdc dong kinh le cua du lich cgng dong tdc dgng cung chieu de'n Y dinh tham gia vdo du lich cgng ddng
• H4: Cam nhgn tdc dgng xd hgi cda du lich cgng ddng tdc ddng ciing chieu den Y dinh tham gia vdo du Ijch cgng dong
• H^: Cam nhgn tdc dong vdn hoa cua du lich cgng ddng tdc dgng ciing chiiu den Y dinh tham gia vdo du lich cgng ddng
• H^: Y dinh tham gia vdo du lich cong ddng tdc ddng ciing chiiu din Tham gia vdo qudn ly du Uch cgng dong
3.3. Mdu nghien cdu
Hidn nay, theo nhilu nhd nghidn cffu, kich thffdc mdu cang Idn cang td't (NguyIn Dinh Thp, 2012). Hair va ctg (2006); Nguydn Dinh Thp (2012) eho rang de sff dung phan tich nhan td kham phd (EFA), kich thffde mdu tdi thieu phai Id 50, tdt hdn la 100 va ti le quan sdt/bie'n do Iffdng la 5:1, nghTa la 1 bie'n do Iffdng cln td'i thieu 5 quan sdt.
Ngoai ra, theo Tabachnick vd Fidell (1991);
Nguydn Dinh Thg (2012), kich thffdc mdu phai thda man cdng thffe tinh kieh thffdc mdu: n > 50 -f 8 p. Trong dd, n Id kieh thffde mSu td'i thieu vd p Id so Iffdng bid'n ddc lap trong md hinh. Cu the, trong md hinh nghien cffu. tac gid d l xud't ed 6 bid'n doe
Igip tffdng dffdng 21 bie'n quan sat cd the dffde sff dung trong phan tich nhdn td' khdm phd. Ta tinh dffde so' mdu td'i Ihieu can thid't cua nghien cffu la 21 *5= 105. Ne'u dira theo edng thffe n > 50 -t- 8 p ta tinh dffde n > 50 -1- 8 x 6 =98. Do EFA ludn ddi hdi kieh thffdc mdu Idn hdn nhilu so vdi diing hdi quy nen ta chon kieh thffdc mau td'i thieu n =105. Nhff vay, so lieu dffde thu thap dam bao thffe hien td't md hinh nghidn effu.
3.4. Xdy ddng thang do
Thang do Likert 5 mffc dp dffde sff dung de do Iffdng cac khai niem nghien cffu trong md hinh phan tich nhdn td' vdi mffc dp tff 1 den 5 (vdi 1:
Hodn todn khdng ddng y de'n 5: Hoan toan ddng y ) . ( B a n g l ) ^
4. Ke't qua nghien cffu 4.1. Thdng ke mo td
Tong sd' phieu phdt ra 550 de cpng ddng dia phffdng vung Dong Thap Mffdi ddnh gid, thu ve 490 phie'u tra Idi, trong do ed 46 bang tra Idi cdn de trd'ng mdt sd' cdu hdi ndn da loai bo. Vi vdy, tdc gia tid'n hanh phan tich va xff Iy sd' lidu trdn 444 (90,61%) bang cdu hdi dffde tra ldi hdp Id.
4.2. Ket qud kie'm dinh dg tin cay cda thang do Cronbach's alpha vd phdn tich nhan tdkhdm phd EFA (Exploratory Factor Analysis)
Tff ke't qua nghien cffu eho tha'y hau he't cac bid'n quan sat trong thang do deu cd he sd alpha Idn hdn 0.6. Khdng cd bie'n nao nhd hdn 0.3 se khdng bi loai bd (Nunnally & Burnstein, 1994;
Nguydn Dinh Thp & Nguydn Thi Mai Trang, 2007). Nghien cffu sff dung phffdng phdp rut trich (Principal Axis Factoring) vdi phffdng phap xoay nhan to' (Promax). Dffa vao ke't qua phan tich EFA,
TAP CHJ CQNG THirUNG
Bong 1. Cac yeu to SLT dung trong mo hinh
Bien
F1 F2 F3 F4 F5 F6 Y
*
len yeu to
Kien thLIc moi trudng ciio piiat tnen ben vDng Dpng CO tiiam gia vao du iicii cgng dong Cam niian tac dpng kinti te cua du iich cong dong Cam niian tac dpng xa iipi cua du iicii cpng ddng Cam ntian tac dpng van hpa cua du iich cpng dong Y dmh tham gia vac du ijch cpng ddng Tham gia vao quan iy du Ijch cdng dong
long
S^bigh quan sat 3 4 3 4 ' 3
4 3 24
Tliangdogdc
iMasud va ctg (2017), ivienon (2019) Masud va ctg (2017), Ivienon (2019) Masud va ctg (2017), Menon (2019) Masud va ctg (2017), Menon (2019) Masud va ctg (2017), Menon (2019) Masud va ctg (2017) Masud va ctg (2017), Menon (2019)
eac nhan td riit trich ra cua cdc gia thuye't nghien effu chinh deu dat yeu eau (Bang 2). Do dd, md hinh nghidn cffu cdc ye'u to' anh hffdng de'n tham gia du lich cdng ddng dffde hinh thdnh nhff ki vpng ban d^u e^a tde gid. Tdc gia tid'p tuc phan tich nhan td'CFA.
4.3. Ke't qud phdn tich nhdn to' khang dinh CFA (Confirmation Factor Analysis) vd kiem dinh mo hinh ly thuyet
Sau khi phan tich CFA, cdc trpng sd'chua'n hda Ciia cac thang do deu Idn hdn 0,5 nen cac thang do dat dffde gia Iri hpi tu. Md hinh cd 236 bac iff do, ehi sd' TLl (Tucker & Lewis index)
Ngudn: Tdc gid tdng hfip, 2019 0,943>0,9, chi sd thich hdp so sanh CFI (comparative fit index) =0,951 > 0,9 (Bentler &
Bonett, 1980); Chi sd GFI (Goodness-of-fit index)= 0,920 > 0,9 (Hair va ctg, 2006); cdc thanh phan Chi-square/df = 2,002< 3 vdi gid tri p = 0,000; (Carmines & Mclver, 1981); ehi sd RMSEA (root mean square error approximation)
= 0,048< 0,08 (Steiger, 1990) nen cd the ndi 1^
md hinh nay phu hdp vdi dff lieu thj trffdng (Hinh 2). Sau Idii chay md hinh SEM, cdc md'i quan hd giffa ede khdi niem trong md hinh nghidn ciJu chinh thffe nay la ciing ehieu dffdng va deu c6 y nghTa thd'ng ke (p<0,05). (Bang 3).
Bang 2. Ket quo phan tich nhan to EFA
Cronbach's alpha Phuong sai trich Eigenvalue > 1 H§ so K M O 0,5 H^ so tai nhan to (Factor loading) Sig.
Nhan to
QOngcO ttiamgia
0,885 29,670 7,121
Cam giac x a h ^
0,871 40,094 2,502
Tham gia duijch c ^ d o n g
0,856 48,442
2,004 Ydinh tham gia
0,833 55,794 1,765 0,868
>0,5
0,000
Cam giac IdnhtS
0,797 61,664 1,409
Cam giac van hoa
0,759 66,782 1,228
KlHithDc
midng 0,756 71,728 1,187
\i;uon. Ke'l qua phdn lich. 2019
174 So 16-Thang 7/2020
Hinh 2: KS't qua nghiSn cihi
QUAN T R j - Q U A N L Y
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Chi-square=472.575 ; df=236 . P=.000;
Chi-square/df^.002;
GFI».920 ; •rLI=.943 ; CFN.951;
RMSEA=.04d
7'!' TGJ t G f tG3 I
Nguon: Ke'l qud phdn tich, 2019
Bong 3. Ket q u a kiem djnh m o i quan he nhan q u o giQo c a c khai niem trong m d hinh nghidn cCfu
Cac moi quan h$
CSm giac xa hoi
£)$ng CO tham gia C^m giac itinh te Cam giac van hoa
Cam giac xa h6i Cam giac Kinh te Dpng cd tham gia
<..>
<->
<..>
<..>
<->
<.->
<..>
Dpng CO tham gia Cam giac i<inh te Cam giac van hoa Kien thUc moi trudng Cam giac l<inh te Kien thUc moi trudng Ki^n thUc moi truclng
IJdc IU0ng 0,249 0,160 0,276 0,257 0,132 0,176 0,243
S.E.
0,040 0,042 0,050 0,048 0,052 0,055 0,042
C.R.
6,156 3,823 5,481 5,335 2,539 3,220 5,733
MOc y nghTa
...
...
...
...
0,011 0,001
...
TAP CHl CONC THlfdNG
Cac mdi quan h$
Cam giac xa hpi Dpng CO tham gia Cam giac xa hoi Cam giac xa hoi Dong CO tham gia Cam giac l<inh tg Cam giac van hoa Cam giac xa hoi
<->
<..>
<~>
<-.>
<->
<->
<->
<->
Kien thUc moi tnJdng Cam giac van hoa Cam giac van hoa Dong CO tham gia Cam giac i<inh te Cam giac van hoa Kien thilc moi tnJdng Cam giac l<inh te
Udc luong 0,229 0,228 0,198 0,249 0,160 0,276 0,257 0,132
S.E.
0,061 0,037 0,044 0,040 0,042 0,050 0,048 0,052
C.R.
4,447 6,161 4,462 6,156 3,823 5,481 5,335 2,539
MiJIcy nghTa
...
...
*"
...
...
...
0,011 Ghi chu: Estimate: gid tri Udc luang; S.E.: sai lich chuan; C.R.: gid tri ldi han
Nguon: Kel qud phdn lich, 2019 5. Kdt )u§n
Muc dich chinh cua nghien effu la xac dinh cdc ye'u td anh hffdng dd'n sff tham gia cfia edng dong dia phffdng vao hoat dong du lich edng dong tai vung du Iich Dong Thdp Mffdi. Phffdng phdp nghidn effu dffde sff dung de xdy dffng, do Iffdng cac thang do vd kiem dinh md hinh bao gom 2 bffdc: nghien cffu sd bd suf dung phffdng phap nghien cffu dinh tinh la thao luan nhdm va nghien cffu ehinh thffe sff dung phffdng phap nghidn cffu dinh Iffdng gdm phan tich hd sd' tin cay Cronbach's Alpha, phdn tich nhan to' khdm phd EFA, CFA, va phan tich md hmh ca'u tnic tuyd'n
tinh SEM. Tong mau dieu tra dffa vao phan tich Id 444 phie'u dieu tra khao sdt ngffdi dan dia phffdng kinh doanh du lich homestay, du lich cpng dong, nhdm khdm phd cdc yeu td' dnh hffdng den sff tham gia vao du Iich edng dong tai viing Dong Thap Mffdi. Kd't qua nghidn cffu khang dinh cac gia thuye't de ra la chap nhan va cdc ye'u to tac ddng de'n tham gia vao quan ly du lich edng dong tai vung Ddng Thap Mffdi la: ddng lffc de tham gia vdo du Heh cdng dong, kie'n thffe mdi trffdng, nhdn thffe ve kinh td', nhdn thffe ve tde ddng vdn hda va nhan thffe ve du lich cdng dong ddi vdi y dinh cua edng dong vdi do tin cay 95% •
TAI LISU THAM KHAO:
1. Bill Thi Hai Yen (2012). Du lich cgng dong, NXB Giao due Viet Nam, Hd Ngi.
2. Chu Huy Thanh va Tran BOc Thanh (2013). De xua't mo hinh phdt tri^n du lich dffa vao cpng dong tai cdc di sdn th^ gi6i&VietNam.Tap chi Khoa hgc vd Cdng nghe. 109(09): 161-166.
3. Ho^ng Trong vd Chu Nguyen Mong Ngpc (2008). Phdn tich ddlieu nghien cdu vdi SPSS. Tap I vd 2, NXB Hong Dffc, TP. Ho Chi Minh.
4. Nguydn Dinh Tho va NguyIn Thi Mai Trang (2007). Nghien cdu khoa hgc Marketing - Ifng dung md hinh cdu true tuye'n tinh SEM. NXB DH Qudc gia, TP. Ho Chi Minh.
5. Qudc hoi (2017). Luat Du lich ndm 2017
6. Trdn Thi Mai (2005). Du lich cgng ddng - Du Itch sinh thai • Dinh nghia, ddc irung vd cdc quan diem phdt triin.
Tdi lieu hu'dng din ciia td chffc Panda \ a WWF Greater Mekong, Hue'.
7. Hair & ctg., (1998). Multivariate Data Analysis, fith edition, Prentice-Hall.
8. Hair. J.. Anderson. R.. Talham. R. and Black. \V. (1995). Multivariate Data Analysis. 4 th ed. Upper Saddle River. NJ. Prentice Hall.
9. Hausler, N. and Sirasdas. \\* (2000). Community Based Sustainable Tourism InWEnI - Capacity Building International. Gemianv-
176 Sd 16-Thang 7/2020
QUANTHI-QUANLV
10. Kalsom. K. (2009). Community Based Tourism in Developing countries. Proceeding of Interrmtionai Seminar on Community Based Tourism.
11. Masud, M. IVl., Aldakhil. A. M., Nassani, A. A., Azam, M. N., (2016). Community-based ecotourism management for sustainable development of marine protected areas in Malaysia. Ocean & Coastal Management.
\i6(20n) \04-\l2.http://dx.doi.Org/10.1016/j.ocecoaman.2016.l 1.023.
12. Menon, K. S. (2019). Community Participation in Ecotourism Management with Special Reference to Athirappiily and Vazhachal. Asian Review of Social Sciences. 8 (S1), 4-9.
13. Nunnally.J.C and Burnstein, 1. H. (1994). Psychometric theory (third edition). New Yorit: McGraw Hill.
Ngay nhan bai: 3/6/2020
Ngay phan bi$n danh gia va sii'a chila: 13/6/2020 Ngay ch&'p nh$n dang bai: 23/6/2020
Thongtlntdcgid:
1. ThS. N G U Y S N T H I K I M THOA Khoa Du lich va Yiit Nam h^c Trtfctng Dai hpc Nguyin Td't Thanh 2. Bill TRQNG TIEN BAO
Khoa Quan tri Du lich - Nha hang - Khach san TrrfSng Dai hoc C6ng ngh$ TP. Ho Chi Minh
A STUDY ON FACTORS AFFECTING
THE PARTICIPATORY INTENTIONS OF LOCAL RESIDENTS IN COMMUNITY-BASED TOURISM MANAGEMENT:
CASE STUDY OF DONG THAP MUOI REGION
• MA. NGUYEN THI KIM THOA Faculty of Tourism a n d Vietnamese Studies
Nguyen Tat Thanh University
• Ph.D student. BUI TRONG TIEN BAO Faculty of Tourism a n d Hospitalit/ IVIanagement,
Ho Chi Minh City University of Technology
ABSTRACT:
This study is to identify and measure tlie factors affecting the participatory intentions of local communities in community-based tourism management at Dong Thap Muoi Region. This study also measure the interplay among these factors by using the Structural EquaUon Modeling analysis and the Exploratory Factor Analysis (EFA). Measured factors are the participatory intentions in community-based tourism, environmental knowledge, economic awareness, cultural impact awareness and community-based tourism awareness.
Keywords: Community-based tourism, participatory intentions, Dong Thap Muoi Region.
