PHẦN III: KẾT LUẬN
II. TÀI LIỆU TIẾNG ANH
[1] Jiang, Ling Alice, Zhilin Yang, and Minjoon Jun. “Measuring consumer perceptions of online shopping convenience.” Journal of Service Management24.2 (2013): 191-214.
Trường Đại học Kinh tế Huế
[2] Kumar, Shefali. “Consumers' behavioral intentions regarding online shopping” (2000).
[3] Laohapensang, Orapin. “Factors influencing internet shopping behaviour: a survey of consumers in Thailand.” Journal of Fashion Marketing and Management 13.4 (2009): 501-513.
[4] Lee, Shyh-Hwang, and Hoang Thi Bich Ngoc. “Investigating the on-line shopping intentions of Vietnamese students: an extension of the theory of planned behaviour.”
[5] Lin, Hsiu-Fen. “Predicting consumer intentions to shop online: An empirical test of competing theories.” Electronic Commerce Research and Applications 6.4 (2008): 433-442.
[6] Liu, Matthew Tingchi, et al. “Perceived benefits, perceived risk, and trust:
Influences on consumers' group buying behaviour.” Asia Pacific Journal of Marketing and Logistics 25.2 (2013): 225-248.
[7] Monsuwé, Toñita Perea, Benedict GC Dellaert, and Ko De Ruyter. “What drives consumers to shop online? A literature review.” International Journal of Service Industry Management 15.1 (2004): 102-121.
[8] Moshrefjavadi, Mohammad Hossein, et al. “dể” International Journal of Marketing Studies 4.5 (2012): p81.
[9] Othman, Siti Norezam, Nik Kamariah Nik Mat, and Mohammed A. Al-Jabari. “ONLINE SHOPPING BEHAVIOR OF JORDANIAN CUSTOMERS.”
[10] Salehi, Mehrdad. “Consumer buying behavior towards online shopping stores in Malaysia.” International Journal of Academic Research in Business and Social Sciences 2.1 (2012).
[11] Smith, Rachel, et al. “Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States.” Journal of Business Research (2011).
[12] Sorce, Patricia, Victor Perotti, and Stanley Widrick. “Attitude and age differences in online buying.” International Journal of Retail & Distribution Management 33.2 (2005): 122-132.
[13] Sultan, Muhammad Umar, and Md Uddin. Consumers’ Attitude towards
Trường Đại học Kinh tế Huế
Online Shopping: Factors influencing Gotland consumers to shop online. Diss.
Gotland University, 2011.
[14] Chang, Hsin Hsin, and Hsin-Wei Wang. “The moderating effect of customer perceived value on online shopping behaviour.” Online Information Review 35.3 (2011): 333-359.
[15]Dahiya Richa. “Impact of demographic factors of cunsumers on online shopping behavior: A study of cunsumers in India”. International Journalof
Engineering and Management Sciences 3.1 (2012)
Trường Đại học Kinh tế Huế
PHỤ LỤC 1
No:...
PHIẾU PHỎNG VẤN Hi dear,
Firstly, FamilyTee would like to thank you for always supporting our products over the years.
We have achieved the development today base on your trust and love.
To take care of you better and better, we opened a small survey. Please click on the link below and answer the questions available.
It only takes 2-3 minutes, your feedback will help us to improve the quality to serve, it helps us to serve you better in the future.
All your information we give you is guaranteed to be completely confidential. Please circle the answer you think suitable.
I. GENERAL INFORMATION:
1. What source of information to help you know about our products? (You can choose more than one answer)
o Facebook o Website
o Referrals of relatives and friends o By yourself
o Others...
2. When do you usually make a purchase at our site? (You can choose more than one answer)
o Birthday o Christmas o Valentine’s o Mother’s day o Father’s day o Thanks giving o For yourself
Trường Đại học Kinh tế Huế
o Others....
3. What is your favorite product?( You can choose more than one answer) o Blanket
o T-shirt or shirt o Poster
o Coffee mug o Pillowcase o Necklace
II. MAIN QUESTION
According to 1 to 5 of Likert scale, the convention of each level is as follows:
1. Totally disagree 2. Disagree
3. No idea 4. Agree
5. Totally agree
USEFULNESS (1) (2) (3) (4) (5)
5. The website provides me a lot of useful information 6. The site is always ready to purchase all times
7. The website is convenient for shopping
8. The website helps me to have wise purchasing decision
EASY TO USE (1) (2) (3) (4) (5)
1.Easy-to-use website for ordering
2.I can find the necessary information on the interface of the site
3.I can easily use the service on the site 4.Website is easy to navigate
Trường Đại học Kinh tế Huế
PRODUCT CHARACTERISTICS AND REPUTATION OF THE COMPANY
(1) (2) (3) (4) (5)
9. High quality products
10. Price is more competitive at other websites 11. The website is reliable
12. The staff answered my questions quickly and completely.
PERCEIVED RISK (1) (2) (3) (4) (5)
13. I am assured when providing personal information for the website to paying.
14. I am not afraid that the quality of the product is not as I expected
15. I am not afraid that orders will not be delivered on time
16. I am not afraid that it will be difficult to change or refund orders
PERSONAL EXPERIENCE (1) (2) (3) (4) (5)
17. I make a purchase based on personal experiences 18. I was influenced by other customer's review
19. I usually read product-related reviews, then make an order or not
20. I tend to recommend to relatives and friends about the site
DECISION TO ORDER (1) (2) (3) (4) (5)
21. I will continue to order at the site in the future 22. I would recommend to friends and relatives about the site
23. I will share your website on my social network
Trường Đại học Kinh tế Huế
III. PESONAL INFORMATION:
1.Sex:
o Male o Female o Other 2. Age o Under 20 o From 20 to 45 o From 45 to 60 o Above 60 3. Current job:
o Officer o Worker o Freelancer o Housewife o Student o Retirement o Other
4. Marital status:
o Married o Alone o Other
Thank you for your enthusiasm!
Trường Đại học Kinh tế Huế
PHỤ LỤC 2: THỐNG KÊ MÔ TẢ Giới tính
Frequency Percent Valid Percent Cumulative Percent
Valid
Nam 44 36.7 36.7 36.7
Nữ 67 55.8 55.8 92.5
Khác 9 7.5 7.5 100.0
Total 120 100.0 100.0
Giới tính
Frequency Percent Valid Percent Cumulative Percent
Valid
Nam 44 36.7 36.7 36.7
Nữ 67 55.8 55.8 92.5
Khác 9 7.5 7.5 100.0
Total 120 100.0 100.0
Tình trạng hôn nhân
Frequency Percent Valid Percent Cumulative Percent
Valid
Đã có giađình 64 53.3 53.3 53.3
Độc thân 30 25.0 25.0 78.3
Khác 26 21.7 21.7 100.0
Total 120 100.0 100.0
Trường Đại học Kinh tế Huế
Nghề ghiệp
Frequency Percent Valid Percent Cumulative Percent
Valid
Nhân viên văn phòng 16 13.3 13.3 13.3
Công nhân 17 14.2 14.2 27.5
Làm việc tựdo 12 10.0 10.0 37.5
Nội trợ 17 14.2 14.2 51.7
Học sinh sinh viên 19 15.8 15.8 67.5
Nghỉ hưu 20 16.7 16.7 84.2
Khác 19 15.8 15.8 100.0
Total 120 100.0 100.0
Nguồn tham khảo
Responses Percent of Cases
N Percent
Nguồn tham khảoa
NTK1_Facebook 108 28.4% 90.0%
NTK2_Website 93 24.5% 77.5%
NTK3_Giới thiệu của người
thân và bạn bè 82 21.6% 68.3%
NTK4_Tựtìm kiếm 66 17.4% 55.0%
NTK5_Khác 31 8.2% 25.8%
Total
Trường Đại học Kinh tế Huế
380 100.0% 316.7%Thời điểm đặt hàng
Responses Percent of Cases
N Percent
Mua vào dịpa
MVD1_Sinh nhật 84 16.2% 70.0%
MVD2_Giáng sinh 59 11.4% 49.2%
MVD3_Lễtình nhân 67 13.0% 55.8%
MVD4_Ngày của mẹ 59 11.4% 49.2%
MVD5_Ngày của cha 61 11.8% 50.8%
MVD6_Lễtạ ơn 60 11.6% 50.0%
MVD7_Cho bản thân 64 12.4% 53.3%
MVD8_Khác 63 12.2% 52.5%
Total 517 100.0% 430.8%
Sản phẩm ưa thích
Responses Percent of Cases
N Percent
Sản phẩm ưu thícha
SP1_Chăn 94 17.8% 78.3%
SP2_Áo 96 18.1% 80.0%
SP3_Poster 89 16.8% 74.2%
SP4_Cốc cà phê 91 17.2% 75.8%
SP5_Vỏgối 87 16.4% 72.5%
SP6_Dây chuyền 72 13.6% 60.0%
Total 529 100.0% 440.8%
Trường Đại học Kinh tế Huế
PHỤ LỤC 3: KIỂM ĐỊNH CRONBACH’S ALPHA DỄSỬDỤNG (Cronbach’s Alpha=0.751) Scale Mean if Item
Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
DSD1 9.65 7.708 .654 .631
DSD2 10.29 8.696 .516 .711
DSD3 10.09 9.244 .455 .742
DSD4 9.89 8.249 .568 .682
Tính hữu ích(Cronbach’s Alpha =0.748) Scale Mean if Item
Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
HI1 11.58 5.859 .534 .694
HI2 11.43 6.365 .540 .693
HI3 11.71 5.771 .533 .695
HI4 11.73 5.865 .566 .676
Đặc tính sản phẩm và công ty (Cronbach’s Alpha= 0.819) Scale Mean if Item
Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
DT1 11.18 8.650 .640 .773
DT2 11.21 7.948 .694 .746
DT3 11.43 8.196 .642 .772
DT4 11.67 8.930 .588 .795
Trường Đại học Kinh tế Huế
Rủi ro (Cronbach’s Alpha= 0.765) Scale Mean if Item
Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
RR1 11.62 7.415 .587 .699
RR2 11.68 7.546 .584 .701
RR3 11.92 7.270 .518 .739
RR4 11.93 7.458 .579 .702
Kinh nghiệm cá nhân (Cronbach’s Alpha=759) Scale Mean if Item
Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
KN1 10.92 6.665 .568 .696
KN2 11.04 6.965 .596 .683
KN3 11.02 6.411 .595 .681
KN4 11.42 7.438 .472 .745
Quyết định mua (Cronbach’s Alpha=0.707) Scale Mean if Item
Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
QD1 7.33 1.417 .519
QD2 7.42 1.053 .557
QD3 7.52 1.159 .521
Trường Đại học Kinh tế Huế
PHỤ LỤC 4: PHÂN TÍCH EFA 1.Phân tích EFA biến độc lập
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .696
Bartlett's Test of Sphericity
Approx. Chi-Square 767.978
df 190
Sig. .000
Communalities
Initial Extraction
DSD1 .720 .720
DSD2 .537 .537
DSD3 .445 .445
DSD4 .642 .642
HI1 .600 .600
HI2 .619 .619
HI3 .592 .592
HI4 .655 .655
DT1 .682 .682
DT2 .722 .722
DT3 .641 .641
DT4 .587 .587
RR1 .661 .661
RR2 .644 .644
RR3 .585 .585
RR4 .611 .611
KN1 .604 .604
KN2 .663 .663
KN3 .625 .625
KN4 .499 .499
DSD1 .720 .720
DSD2 .537 .537
DSD3 .445 .445
DSD4 .642 .642
Extraction Method: Principal Component Analysis.
Trường Đại học Kinh tế Huế
Total Variance Explained
Component
Initial Eigenvalues
Extraction Sums of Squared Loadings
Rotation Sums of Squared Loadings
Total
% of Variance
Cumulative
% Total
% of Variance
Cumulative
% Total
% of Variance
Cumulative
%
1 3.248 16.239 16.239 3.248 16.239 16.239 2.669 13.346 13.346
2 2.934 14.670 30.909 2.934 14.670 30.909 2.469 12.346 25.692
3 2.431 12.154 43.063 2.431 12.154 43.063 2.428 12.142 37.833
4 1.920 9.600 52.663 1.920 9.600 52.663 2.393 11.963 49.796
5 1.800 9.001 61.664 1.800 9.001 61.664 2.373 11.867 61.664
6 .923 4.615 66.279
7 .827 4.136 70.415
8 .771 3.857 74.272
9 .686 3.428 77.700
10 .574 2.870 80.570
11 .559 2.795 83.365
12 .505 2.527 85.892
13 .474 2.372 88.264
14 .456 2.280 90.544
15 .391 1.956 92.500
16 .359 1.795 94.295
17 .339 1.696 95.992
18 .294 1.470 97.462
19 .269 1.344 98.805
20 .239 1.195 100.000
Extraction Method: Principal Component Analysis.
Rotated Component Matrixa Component
1 2 3 4 5
DT2 .841
DT1 .793
DT3 .785
DT4 .756
KN2 .789
KN1 .774
KN3 .766
Trường Đại học Kinh tế Huế
KN4 .672
DSD1 .823
DSD4 .791
DSD2 .717
DSD3 .649
HI4 .780
HI3 .755
HI2 .732
HI1 .710
RR1 .803
RR2 .761
RR4 .742
RR3 .734
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
2.Phân tích EFA cho biến phụ thuộc:
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .675
Bartlett's Test of Sphericity Approx. Chi-Square 66.444
df 3
Sig. .000
Communalities
Initial Extraction
QD1 1.000 .620
QD2 1.000 .667
QD3 1.000 .620
Extraction Method: Principal Component Analysis.
Component Matrixa
Component 1
QD2 .817
Trường Đại học Kinh tế Huế
QD3 .788
QD1 .787
Extraction Method: Principal Component Analysis.
a. 1 components extracted.
PHỤ LỤC 5: KẾT QUẢ TƯƠNG QUAN PEARSON VÀ HỒI QUY 1.Kết quả tương quan Pearson
Correlations QUYẾT
ĐỊNH
ĐẶC TÍNH
KINH NGHIỆM
DỄ SỬ
DỤNG HỮU ÍCH RỦI RO
QUYẾT ĐỊNH
Pearson Correlation
1 .524** .422** .314** .298** .341**
Sig. (2-tailed)
.000 .000 .000 .001 .000
N 120 120 120 120 120 120
ĐẶC TÍNH
Pearson Correlation
.524** 1 .200* -.043 .049 .189*
Sig. (2-tailed)
.000 .029 .641 .594 .038
N 120 120 120 120 120 120
KINH NGHIỆM
Pearson Correlation
.422** .200* 1 -.029 -.052 -.014
Sig. (2-tailed)
.000 .029 .757 .571 .878
N 120 120 120 120 120 120
DỄ SỬ DỤNG
Pearson Correlation
.314** -.043 -.029 1 .178 -.039
Sig. (2-tailed)
.000 .641 .757 .052 .673
N 120 120 120 120 120 120
HỮU ÍCH Pearson Correlation
.298** .049 -.052 .178 1 .126
Sig. (2-tailed)
.001 .594 .571 .052 .169
N 120 120 120 120 120 120
RỦI RO Pearson Correlation
.341** .189* -.014 -.039 .126 1
Trường Đại học Kinh tế Huế
Sig. (2-tailed)
.000 .038 .878 .673 .169
N 120 120 120 120 120 120
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
2.Kết quả hồi quy
Model Summaryb
Model R R Square
Adjusted R Square
Std. Error of the Estimate
Durbin-Watson
1 .784a .615 .598 .32572 1.621
a. Predictors: (Constant), RỦI RO, KINH NGHIỆM, DỄ SỬ DỤNG, HỮU ÍCH, ĐẶC TÍNH b. Dependent Variable: QUYẾT ĐỊNH
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 19.305 5 3.861 36.392 .000b
Residual 12.095 114 .106
Total 31.399 119
a. Dependent Variable: QUYẾT ĐỊNH
b. Predictors: (Constant), RỦI RO, KINH NGHIỆM, DỄ SỬ DỤNG, HỮU ÍCH, ĐẶC TÍNH
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) .352 .263 1.338 .183
ĐẶC TÍNH .222 .033 .406 6.703 .000 .920 1.086
KINH NGHIỆM
.223 .036 .365 6.127 .000 .954 1.048
DỄ SỬ DỤNG .173 .033 .315 5.312 .000 .963 1.039
HỮU ÍCH .137 .039 .209 3.492 .001 .947 1.056
RỦI RO .150 .035 .255 4.270 .000 .945 1.058
a. Dependent Variable: QUYẾT ĐỊNH
Trường Đại học Kinh tế Huế
PHỤ LỤC 6: KIỂM ĐỊNH ONE SAMPLE T- TEST
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
DSD1 120 3.66 1.267 .116
DSD2 120 3.02 1.223 .112
DSD3 120 3.22 1.182 .108
DSD4 120 3.42 1.254 .114
One-Sample Test Test Value = 4
t df Sig. (2-tailed) Mean Difference
95% Confidence Interval of the Difference
Lower Upper
DSD1 -2.954 119 .004 -.342 -.57 -.11
DSD2 -8.808 119 .000 -.983 -1.20 -.76
DSD3 -7.257 119 .000 -.783 -1.00 -.57
DSD4 -5.095 119 .000 -.583 -.81 -.36
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
HI1 120 3.90 1.072 .098
HI2 120 4.05 .934 .085
HI3 120 3.78 1.096 .100
HI4 120 3.76 1.037 .095
One-Sample Test Test Value = 4
t df Sig. (2-tailed) Mean Difference
95% Confidence Interval of the Difference
Lower Upper
HI1 -1.022 119 .309 -.100 -.29 .09
HI2 .587 119 .558 .050 -.12 .22
HI3 -2.249 119 .026 -.225 -.42 -.03
HI4 -2.553 119 .012 -.242 -.43 -.05
Trường Đại học Kinh tế Huế
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
DT1 120 3.98 1.123 .102
DT2 120 3.95 1.208 .110
DT3 120 3.73 1.214 .111
DT4 120 3.49 1.123 .102
One-Sample Test Test Value = 4
t df Sig. (2-tailed) Mean Difference
95% Confidence Interval of the Difference
Lower Upper
DT1 -.163 119 .871 -.017 -.22 .19
DT2 -.453 119 .651 -.050 -.27 .17
DT3 -2.406 119 .018 -.267 -.49 -.05
DT4 -4.960 119 .000 -.508 -.71 -.31
One-Sample Test Test Value = 4
t df Sig. (2-tailed) Mean Difference
95% Confidence Interval of the Difference
Lower Upper
RR1 .980 119 .329 .100 -.10 .30
RR2 .334 119 .739 .033 -.16 .23
RR3 -1.775 119 .078 -.200 -.42 .02
RR4 -2.126 119 .036 -.217 -.42 -.01
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
KN1 120 3.88 1.139 .104
KN2 120 3.76 1.037 .095
KN3 120 3.78 1.170 .107
KN4 120 3.38 1.063 .097